Business Plan Analysis for Build with Bamboo

This presentation provides a detailed analysis of the business plan for starting a bottle manufacturing company named Build with Bamboo. It covers topics such as the introduction to business development, macro environmental factors, market and industry analysis, competitor analysis, marketing and pricing strategies, operational plan, SWOT analysis, financial requirements, and evaluation and monitoring. The presentation concludes with a summary of the key points discussed.

Enterprise &
Business
Development

Table of Content
Introduction
Business plan
Conclusion

Introduction
Business development refers to a procedure of expanding or implementing
growth and expansion opportunities within an organization. It also covers
theory of business, organizational or commercial theories. This presentation is
formulated on business plan analysis for starting a bottle manufacturing
company, named, Build with Bamboo.

Business plan
Detailed introduction of business
Business refers to a professional body that is
engaged in commercial activities, it means,
production or selling of products or service
related to business and the main motive of an
enterprise is earning profit. ‘Build with Bamboo’
is a company that produces bottles of bamboo.

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Some key features for manufacturing bottles with bamboo are described
below, along with the explanation of ways in which it benefits customers:
Sustainability or stability
Environmental friendly source
Safe and Hygienic

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◦ Overview of macro environmental factors of business:
Macro environment consists of collection of external forces that have
capability of affecting or influencing business operations, performance or
productivity in negative or positive way. For the purpose of analysing macro
environment, organization uses Pestle Analysis (Kasseeah, 2016). It is a
framework that studies external forces of business and its impact on company.

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◦ Market as well as industry analysis of company:
Market or industry analysis evaluates commercial feasibility of an organization.
It provides strategic opportunity to company as it confirms existence or
sustainability of company in the market (Phillips, Ray, and Phillips, 2016). STP
analysis is a model provides platform for examining best suited market for an
organization and communicating products of company to segments of customer.

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◦ Analysis of competitors:
Competitors analysis plays a crucial role in understanding the position of
company in the market and evaluating the level of threat company possess
from competitors. Porters five forces can be defined as a strategic model
which studies the competitive threat of business (Zhang, and Wen, 2017).

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◦ Evaluating marketing or pricing strategies of company:
Marketing Strategies: It indicates strategies that company adopts to promote its product.
Social media promotions are adopted by Build with Bamboo for attracting customers and
promoting product. Because, most of the population uses social media nowadays hence, it
works as an effective tool for targeting customers. New product launches along with its
benefits will be posted on Instagram and Facebook. Promotional videos will be shared on
YouTube. And twitter will be another platform that will serve the need of brand recognition

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◦ Operational plan of an entity:
Operation plan can be described as a detailed planning of activities associated
with business. In other words, it is a planning of day to day operations in an
organization. Bamboo, hemp, sandpaper, machinery and labours are required
for starting ‘Build with Bamboo’. Firm will be located in London, UK.

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◦ SWOT analysis:
SWOT analysis can be defined as a technique for strategic formulation that enables internal
analysis of company. It will enable Build with Bamboo to grab opportunities, identify core
competencies, improve weaknesses and deter threats.
STRENGTHS WEAKNESSES
 Bottles made with bamboo is an innovative idea hence, attracts customers.
 It satisfies the need of health conscious people as it is a toxic free bottle and keeps
water resistance of microbe.
 Bamboo bottle is a sustainable and decomposable product, hence, provides
advantage of being environment friendly.
 Bamboo bottles are costly as compared to plastic bottles, hence, is neglected by cost
effective buyers.
 Cost of raw materials is high which will decrease profitability level of Build with
Bamboo.
OPPORTUNITIES THREATS
 Build with Bamboo have opportunity to launch several similar products made of
bamboo along with water bottles. Such as, water can, jug, boxes.
 Operating area planned by company is London. Hence, firm can expand its scope to
entire UK with will enable firm to increase number of customers.
 Large number of bottle makers in London serves as a threat to an organization as it
increases competition.
 Various number of alternative of this bottle are available in the market. Such as, glass
bottle, steel bottle, plastic bottle etc. it improves risk facto r associated with Build
with Bamboo.

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Financial requirements

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◦ Evaluation and Monitoring:
Monitoring of business activities is vital for enhancing business operations and ensuring
its smooth functioning. For the purpose of evaluation and monitoring, Build with Bamboo
applies two models, that is, KPI and Benchmarking, which are further elaborated below:
KPI
Benchmarking

Conclusion
Above report concludes that, business plan is a process of identifying
objectives of business along with methods of achieving it. Further, pestle
analysis is a tool that is applied by company to identify external business
scenarios. Market or industry analysis can be done through the use of STP
model.

References
Gumusluoglu, L. and Acur, N., 2016. Fit among business strategy, strategy formality, and
dynamic capability development in new product development. European Management
Review. 13(2). pp. 107-123.
Hakanen, T., Helander, N. and Valkokari, K., 2017. Servitization in global business-to-
business distribution: The central activities of manufacturers. Industrial Marketing
Management. 63. pp. 167-178.
Julien, P. A. ed., 2018. The state of the art in small business and entrepreneurship. Routledge.