Business Plan for Pizzalicious: Market Analysis, Competitors Analysis, and Financial Requirements

Business plan
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Contents
Contents...........................................................................................................................................2
Introduction......................................................................................................................................3
Main body........................................................................................................................................3
The business details....................................................................................................................3
Macro environmental overview..................................................................................................3
Market and industry analysis......................................................................................................4
Competitors analysis...................................................................................................................5
Operations plan...........................................................................................................................6
SWOT analysis...........................................................................................................................6
Financial requirements................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
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Introduction
In this competitive business environment every company want to expand its operations with
an innovative idea. In addition to this, come up with the innovation and uniqueness at
marketplace assist in capturing attention of large number of customers (Kusumaningrum and
Hidayat, 2016). It can be beneficial for an organization to enhance its brand image and attend
competitive advantage at marketplace. For this, market analysis is significant as it provides
opportunities to expand operations and maintain brand image by providing quality of services to
the customers according to their requirements. The present report is based on the business plan
and for this; a hypothetical company Pizzalicious is a new business operate within food and
beverage industry in United Kingdom. Report will cover competitors analysis, market analysis,
pricing strategy and other concepts related to the new business plan.
Main body
The business details
Pizzalicious is one of the new food and beverage business entity which is situated in
London, United Kingdom and also provide food products at market days. It is basically a small
restaurant which develops within objective to increase its sales and providing something unique
offering within the food sector. It provides range of food items that is as per the customer
requirements along with this the company bring an innovative Product that is Oats based pizza.
The main quality of this new food product is that its base is made of oats which is full of proteins
and nutrients and other healthy supplements. It help company to attract large number of
customers with this new food item. With the help of this, the organization is able to enhance its
profitability level and sustain it market for longer time frame.
Macro environmental overview
Pizzalicious is going to offer quality products as well as services to the customers by
analysing their needs to eat pizza. For serving it in United Kingdom, it is needed for business
entity to conduct PEST analysis as it helps in gaining knowledge about the factors that impact on
the performance and operations, which are as follows:
Political factor: UK follows constitutional monarchy performing under the control off
and representative data and structure. It is stated that UK is a prosperous, decent nation that
provide plenty of opportunities for the small companies to expand its operations. Therefore there
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might be the opportunity for respective company that is it and treat to establish its business
within market of United Kingdom.
Economical factor: It is determined that in the present time the UK economic condition
is good. It has a diverse economy and has strong GDP but faces a few challenges because of the
Pandemic. So, restaurant Part of profit for the development of economy by raising employment.
In United kingdom, there is high population which make viability for small markets that could be
beneficial for the respective restaurant.
Social factor: This factor depicts customer needs and requirements towards business
offerings. As is going to offer variety of pizza and mainly oats based pizza that would be help
company to fulfil the customers requirement within the marketplace.
Technological factor: can make use of digital platforms in order to promote its offerings
and reach large number of people (Tipu, 2019). It can also make use of secure payment method
that provide high experience to customers.
Market and industry analysis
It is important for the new business entity to first analyse the market as it help in successful
implementation and execution of activities as well as attainment of competitive advantage at
marketplace. In order to gain knowledge about the market, make use of porters five forces
model, which are as follows :
 Supplier power: in the marketplace, food and beverage industry buy raw materials from
various suppliers. It is one of the major reason that suppliers have high bargaining power
and also make use of negotiation power to extract high procedure from the business anti.
Therefore it is important for Pizzalicious to maintain factor relationship with suppliers as
it insures availability of raw materials on time period.
 Competitive rivalry: competitors within the marketplace will decline the price of its
profits and revenue level. Is operating in food industry where there are large number of
competitors. For this, it is significant for the company to develop a sustainable differenti-
ation in its offerings in order to compete with the rivals.
 Buyer power: it is determined that customers are often they demanding as they Prefer to
eat those products that age of quality and add unaffordable price. It may develop pressure
in front for as there is high bargaining power of buyers (.Fichter and Tiemann, 2020). To
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