Innovation and Entrepreneurship in the Food and Beverage Industry

Innovation and
Entrepreneurship

EXECUTIVE SUMMARY
Implement initiating a new business venture repair proper use of skills and knowledge
so that session and growth is easily accomplished. With changing time period, it has become
necessary for every enterprise to focus on producing innovative and new product so that
customers are being attracted towards brand. Due to the wider scope of profit in business
sector the small and medium companies are enlarging their activities in market which also
gives a new rise to start-ups and indirectly reserves and development to the economy of a
country. This report focuses on the idea of distributing the pizzas with new varieties and
throw use off of technologies like artificial intelligence robotics and drones.

Table of Contents
EXECUTIVE SUMMARY........................................................................................................2
INTRODUCTION......................................................................................................................5
MAIN BODY.............................................................................................................................5
Industry profile.......................................................................................................................5
Point of differentiation-..........................................................................................................5
Challenges to business idea....................................................................................................6
Prospective customers............................................................................................................6
Marketing plan.......................................................................................................................6
4 P’S.......................................................................................................................................7
Competitor analysis................................................................................................................8
Sources of funds.....................................................................................................................8
Intellectual property...............................................................................................................9
CONCLUSION........................................................................................................................10
REFERENCES.........................................................................................................................11
Books & Journal:..................................................................................................................11

INTRODUCTION
New businesses are important for development of economy as because they generate
employment opportunities and enhance the level of knowledge of business sector. It is
important for every organisation and country to focus on innovation and invention on the
basis of which it becomes easy to achieve goals and objectives (Bresciani, 2017). Main
purpose of this report is to quickly understand the importance of innovation and
commercialization. Delphie Place, new start up pizza place restaurant it located in United
Kingdom. The new invention is about distributing the pizza of wide variety of flavours and
serving them with drones and robotics as well as with use of artificial intelligence. This
report comprises of business model, differentiation, challenges to business idea, target
customers, marketing plan of analysis, and sources of funding and intellectual property.
MAIN BODY
Industry profile
Delphi place New Pizza start-up business which will be started in the central London,
United Kingdom. Fast and food beverages industry United country has been changed
periodically and it is becoming essential to focus on the taste and change behaviour of
people. This food and beverages industry in UK consists of large number of suppliers and
includes number of people through which needs and demands are fulfilled at all level. The
competition level of food and beverages industry has been increased at higher scale. There
are number of restaurants and cafes which provides delicious and tasty Pizza to customers
such as oven the bakery and cafe, UK Pizza, UK pizza and grill and many more resistance
are available who offers a wide range of Pizza line delivery to public. From the report it has
been stated that this industry contributed 28 billion to the UK economy in 2020 and it is also
growing rapidly by 2.3 % as compared to 2019 (Bumbudsanpharoke, 2019). This sector has a
turnover of approx. 105 billion which is the biggest manufacturing sector in the country. As
a new business will be start within this industry business model will be followed by
entrepreneur of which is adapting the transformational and transitional model in order to
generate profit and understand the cycle of business for this new idea. Main reason for
adopting of transformational change is that with implementation of artificial intelligence
robotics in the pizza start-up will help and give a competitive edge to business because of its