Enterprise Creation: Developing a Mobile App for Smart Shopping

This report discusses the process of creating an enterprise and developing a mobile app for smart shopping. It covers the concept of the business idea, the rational behind it, feedback received, and the marketing strategy for the app. The report also includes a questionnaire and its interpretation.

Enterprise creation your
own business

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK .............................................................................................................................................3
Section 1.......................................................................................................................................3
Section 2.......................................................................................................................................4
Section 3.......................................................................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES ...............................................................................................................................8

INTRODUCTION
In business term, enterprise in also commonly described as profit making business that
are mostly connected with entrepreneurial ventures (Bernard, 2012). There will be different
forms of companies, depending on the number of members there. In order to create the an
enterprise there are some specific steps that are needed to be consider such as Discovery,
Modelling, and Start-up that form the new venture.
In this project, an app is developed which help in scanning the barcodes of the product
and gives the necessary detail regarding that product. The report also includes feedback section
that help in making proper recommendations so that proper alternation are made that help in
fulfilling the market need.
TASK
Section 1.
Concept of business idea:
The business idea is regards to developing an app which can be used for purpose making
advancements in purchasing of products from stores (Bernus, Nemes and Schmidt, 2012). In this
app, customers just need to scan barcodes and it will provide detailed information regards to size
of product, sort of goods which is included in packed product. Along with this application has
the feature of preparing automatic basket of products in accordance of days on which a customer
make purchasing regularly. This application will notify to customers in the case when products
are being sold out on promotions. The expenditures on developing an application is around
50.000 to 100.000 approximately.
Rational behind this business concept:
The reason behind developing this business idea is that it can be helpful for both to the
customers and retailers. It is so because this is designed in a kinds of manner which can attract
both to the buyers and sellers. From the perspective of finance, this app will recover its cost in
quick time period. Like this application will charge amount from those business entities who
want to get data of customers habit. As well as customers are also required ton pay a sum of
amount if they use this application from a particular retailer. Along with advertising of retail
products will also generate higher amount of profit. In upcoming time period, it is expected that

demand of this application will raise as it is based on new and advanced technology. Thus, the
idea of developing this application will be beneficial in future.
Section 2.
From the original business idea that is launching an appropriate and valuable mobile app
which would be advantageous to customer (Brush, 2013). There were various useful feedback
which was given at the time of presentation that help in modifying the the original idea and
making most effective application for user. Some of the useful feedback are as follows:
Improvement in cost
From the initial business canvas model it has been observed that the overall cost require
to establish the new app will be around 50000-100000 pound. While presentation, colleague
have advised and make a proper feedback to alter the cost figures as these may be not favourable
for new business and even lead to loss in future. The approach suggested is to reduce the
expenses included on advertisement and other promotional activity as the only focus is to build a
effective application which could ease the shopping need of customer. Cost figures must be only
50000 pound and there is a need of proper allocation of budgets that will be beneficial in getting
the desired results and goals (Camarinha-Matos and Afsarmanesh, 2013.).
Location of Application
In order to make the easy availability of application the best channel or online source will
be google play store. It is the widest platform where number of user visit in a day to search the
most suitable application such as games, grocery shop, shopping site etc. This is consider to be
the most easiest and convenient channel where several customer can visit and download the
application “Smart Grocy” without any kind of installation charges. So the availability of new
app which help customer to easily scan the product and get the desired information will save
time and cost and are beneficial for retailer also in the meanwhile. There is a future plan to
publish and upload a app on IOS software according to the requirement and success of particular
idea.
Why not on the IOS
Many of team member were totally impressed with the idea of New business app but at
the same time there are some colleague those want app to be published on IOS software. This is
software which can be used by Apple user and there are limited user of IOS as most of the
customer use Android devices. It is also conformed that publishing mobile application on

Android devices are more cheaper as compared of IOS store as Apple plc gives permission only
to certified application (Colli, 2012). It is necessary while publishing smart grocy on google play
in order to get the respective application fit for experiment. So the app must needed set up list
down the releases to the particular field which the app actual belongs. A release actually the
collection of more than one artifacts that are basically prepared earlier releasing a specific app or
modification to users.
Competitors:
It is also suggested by the colleague that there are many other retailer which have their
own mobile app that help customer while shopping so there must be some special features in
“Smart Grocy” that help in attaining the competitive advantage. Likewise Smart Grocy have
gives various additional benefit to customer such as while shopping customer can get the detail
information about the product and make a smarter choice. It will also make proper intimation to
customer one they buys product as the app store data which is purchased by customer. For
example if customer scan the toothpaste once than app will automatically gives notification
before the toothpaste lasts. It is also suggested to add one more beneficial feature to the
respective app which add value to the money of customer such as any purchase through app will
give additional rewards points that can be used to make future shopping. It is observed that many
small and big retailer dealing within the same industry have their own app which benefit the
customer to get the knowledge about the availability of respective commodity they prefer to buy.
How to monitor and control
During the presentation the most important and crucial feedback that was given by the
colleague is related with privacy and storage of customer data. There is an essential and foremost
need to protect the information and suitable detail of customer those are using the app to buy
good and paying their bills (Duberley and Carrigan, 2013). It is also recommended that app must
be properly maintained and controlled by the developer’s team on regular basis as it help to fix
the bugs, update according to the software requirement and improve the graphic which add
amazing experience to user. Thus, maintaining the application is more important that launching
the app as end user must be always satisfied. Although it will help control the cost of
maintenance and clients satisfied by accumulating in a service plan early in the cycle and setting
priorities changes afterwards.

Canvas model:
Section 3.
In this aspect of project report, developed business idea has been revised in accordance of
reviews. Herein, underneath the explanation of revised plan has been done below in such
manner:
 Resources needed - In order to prepare this grocery app, mainly two types of resources
will be needed which are intellectual and human resources. Under the intellectual
resources different types of elements such as IP servers, programs etc. are needed
(Michelini and Fiorentino, 2012). As well as in the human resources developers who can
create coding of app. Apart from it, data of customers will also have needed that can be
used as framework to promote the application. It can be gathered from large shopping
malls.
 Resource available - The resources which we have are human and intellectual that are
not enough to create application. This is so because by above mentioned resources, this
app can be prepared but cannot be implemented effectively due to shortage of customer

data. It can be effectively applied only if they will have complete data of customer
segment in which they want to launch their application.
 Operation plan - The operation plan helps in providing detailed information about how
effectively a group of team will contribute to gain objective of company. This operation
plan should be clear (Poza, 2013.). In the aspect of above business concept, operational
plan was not clear and as a result they are needed to revise their operational plan so that
their idea of business can be applied effectively into different stores. Like from the
feedback it is clear that most of the people want the app on the IOS software which will
more promisingly promote the Smart Grocy.
 Market segment and value proposition - The market segment for this new application
is stores from which customers buy products. As well as the value proposition of their
application is quite impressive. It is so because this is a unique application that is
advanced. In addition, the application is price effective and easier to install because of
availability on Google play store.
 Risk and strategic option - In each business concept, there will be a sort of risk which
should be identified on time so that appropriate actions can be taken. In the aspect of
above business plan, risk is about lack of durability. This is so because the new grocery
app can be effective in starting time phase but it is not assuring that this will succeed in
future. Hence, they should make effective strategy for overcome the risk.
 Marketing strategy - In order to do marketing of new launched application, the best way
is use of social media channels that includes Facebook, Instagram etc. Along with
retailers also can promote their application because they get in touch with customers on
regular basis and can do mouth publicity. To achieve maximum profitability to maintain
the company, a great marketing approach must be taken from marketing research and
based on the right phone combination. It is mainly the combination of marketing mix,
distribution of marketing areas and environmental analysis that benefit the app to reach
the desired user in the particular time frame (Shrivastava and Kennelly, 2013).
 Financial plan - This is one of the key step for creation of plan which must be prepared
carefully. It can be defined as a projection of revenues and expenses so that resources can
be gathered. In the aspect of preparation of this application, proposed cost was of 50000
pounds to 100000 that is not so effective for investor as they cannot make investment

with a huge difference of cost. The revised cost for this application can be 50000 pounds
so that investors can make investment accordingly.
CONCLUSION
In the end of report, it is concluded that making or creating an enterprise have the main
motive that is to add value to the customer and make desirable profit which benefit in executing
the operations.

REFERENCES
Books and Journals:
Bernard, S. A., 2012. An introduction to enterprise architecture. AuthorHouse.
Bernus, P., Nemes, L. and Schmidt, G. eds., 2012. Handbook on enterprise architecture.
Springer Science & Business Media.
Brush, C., 2013. International entrepreneurship (RLE International Business): the effect of firm
age on motives for internationalization. Routledge.
Camarinha-Matos, L. M. and Afsarmanesh, H. eds., 2013. Infrastructures for Virtual
Enterprises: Networking Industrial Enterprises IFIP TC5 WG5. 3/PRODNET Working
Conference on Infrastructures for Virtual Enterprises (PRO-VE’99) October 27–28,
1999, Porto, Portugal (Vol. 27). Springer.
Colli, A., 2012. Contextualizing performances of family firms: The perspective of business
history. Family Business Review. 25(3). pp.243-257.
Duberley, J. and Carrigan, M., 2013. The career identities of ‘mumpreneurs’: Women’s
experiences of combining enterprise and motherhood. International Small Business
Journal, 31(6), pp.629-651.
Michelini, L. and Fiorentino, D., 2012. New business models for creating shared value. Social
Responsibility Journal.
Poza, E. J., 2013. Family business. Cengage Learning.
Shrivastava, P. and Kennelly, J. J., 2013. Sustainability and place-based enterprise. Organization
& Environment,. 26(1). pp.83-101.

APPENDIX
Questionnaire:
1. When you go shopping, do u make a shopping list:
Yes- 82%
No- 18%
Interpretation- As per the feedback of 11 customers, this can be find out that there are 82%
customers who make shopping list and 18% who don’t. It shows that most of the customers
make shopping list before go to shop.
2. How do you normally record your shopping list?
Paper- 18%
Phone- notes- 46%
Phone- text messages- 18%
I don’t write one down- 18%

Interpretation- As per the feedback of eleven customers, this can be find out that there are 18%
who records shopping list on paper, 46% on phone notes, 18% on text messages and rest of
customers do not record. It shows that most of the customers record shopping list.
3. How often do you shop per month?
1-3- 0%
3-5- 42%
6 or more- 58%

Interpretation- As per the feedback of eleven customers, this can be find out that there are 42%
customers who go for shopping 3-5 times in a month and 58% goes for more than 6 times. It
shows that most of the customers go for shopping in a month.
4. You are interested in promotions?
Yes-100%
No- 0%

Interpretation- As per the feedback of eleven customers, this can be find out that there are 100%
customers who are interested in promotions. It indicates that promotion is important for
companies.
5. What retailer do you frequently use for shopping?
Lidl- 85%
Asda- 50%
Morrison- 12%
Aldi- 12%
Other- 25%

Interpretation- The above chart shows that most of the customers go for Lidl to shopping
and 50% prefer ASDA store. While 25% of customers like to go in other stores for
shopping.
6. In what age range are you?
18-25- 28%
25-40- 72%
40- more- 0%

Interpretation- Above chart shows that there are 72% customers whose age is between 25 to
40 years. While 28% customers are of 18 to 25 years. It shows that majority of customers
are of above 25 years and below 40 years of age.
7. How often do you use your mobile device?
I never put it down – 18%
Once a day- 0%
4-5 times per day- 35%
Only in break time- 0%
Often- 47%

Interpretation- This chart shows that 18% of people do not put their phone down and 35%
people use their phones for 4 to 5 times in a day. On the other hand, 47% customers often
use their mobiles.
8. Do you usually look at product details?
Yes- 80%
No- 20%

Interpretation- This chart shows that there are 80% customers who usually look at product
details and 20% of people don’t. It indicates that product details are crucial for customers.
9. Would you like to get product advertisements based on your shopping?
Yes- 72%
No- 28%

Interpretation- This chart indicates that 72% of customers like to get advertisements on their
shopping and 28% people do not want it during shoppings.
10. Which operating system do you use over on your phones?
Android- 72%
Ios – 28%
Others- 0%

Interpretation- The chart shows that 72% of customers are using Android system in their mobile
phones and 28% of people use IOS system. It shows that there are more number of customers
who use android devices.