Enterprise and Entrepreneurship - Presentation on H+ Care

This presentation covers the details of H+ Care, a newly established organization that provides home care services to aged people and children. It includes the motivation for the choice of business, the process of generating the business idea, feasibility studies conducted, potential market opportunities, and financial projections.

Presentation on
Enterprise and
Entrepreneurship

Table of Content
• Introduction
• About business ideas
• Motivation for choice of business
• The process you went through to generate this business idea
• Feasibility studies conducted
• Details of the product/service to be offered
• Potential market opportunities
• Attractiveness of the industry
• Vision for your business
• Conclusion

Entrepreneurship is defined as extraction and creation of value that used
by people by launching new product and services. This is important for
each organization or individual to analysis competition and formulate
business activities that can help to develop business productivity. In
other words, entrepreneurship is the act of starting and running their own
business and managing business activities.
Introduction

For managing a business and developing activities there is need to have effective
planning that used by business concern for the purpose of attaining competitive
advantages. Strategy is defined as roadmap that states step by step activities that
needs to be done timely. H+ Care is newly organization that will provide home
care services to aged people and children. This business would help to manage all
functions.
About business ideas

Vision, mission/ values
The vision statement of H+ Care is “To deliver high quality care and improve
healthy quality of life for people”.
 The mission and values of H+ Care is “To maintain empathy, community,
respect, diversity and integrity while offering services.”

Company description
The H+ Care service is going to structure for keeping aged people healthy
and safe. The idea is related to providing caring services to people needed
people and making feel them good. This would help to develop business
activities in changing environment. As overage people faces many problem
in doing their day to day work so that they needs a full day take care who
could provide services and give quality of life.

Opportunity and research market
When a plan is decided to start business then there is need to
conduct environment analysis that could help to know which
factor might be affect organizational productivity. The
PESTLE analysis for H+ Care is defined below:
Political:
Economical:
Social:
Technological:
Legal:
Environmental:

To start a business there is need to analysis the market and introduce effective
plans which used to develop the organizational productivity. The idea of
business came in to mind after analyzing market and comes to know people
is demanding home care services for their elders.
Motivation for choice of business

The process you went through to generate this
business idea
The business idea in relation to Home care is following different phases such
as sharing ideas with family, starting a new venture by involving all care
services, to analysis own skills and abilities in particular area, bringing
changes, building a team by involving members, arranging fund and place
that would help to start the business and managing all activities. The reason
of coming with this business is to provide quality of life to their patients and
improve wellbeing.

Feasibility studies conducted
A business and activities is regulating by individual by
analysing market where it became important to be feasible that
can support to increase organizational productivity. H+ Care is
decided to provide home care services to old aged people that
can help to operate a business effectively. The analysis the
feasibility, SAF model is used that is defined below:
Suitability –
Acceptability –
Feasibility –

Details of the product/service to be offered
For each organization it is important to
provide good quality of products and
services that could influence number of
customers and develop organizational
productivity. H+ Care is newly established
company that is planning to provide home
care services.

Potential market opportunities
For launching new venture there is need to analysis the
potential market opportunities that could help to run
business successfully. The analysis the market opportunity
for H+ Care, STP has been conducted such as:
Segmentation:
Targeting:
Positioning:

Financial Projections
The financial projection for The H+ Care is as defined as:
Particulars Amount £
Rent of office £ 10000
Operational activities £ 20000
Hiring employees expenses £ 10000
Employees salary £ 50000
Technical services £ 5000
Management activities £ 5000
Total £ 100000

Attractiveness of the industry
For business organization it is important to focus over element and aspects that could influence number of people
and managing business activities that can help to develop organizational productivity. H+ care is newly established
venture, providing health care services to people who is more than 50 years. To attracts the number of people and
managing business successfully Marketing mix is going to use by organization that is defined below:
Product
Price
Place
Promotion
Process
People
Physical evidence 13/08/20Add Footer Here

Vision for business
This means how a business would be see in future or upcoming years by managing all functions
and providing health care services to require people. According to above evaluation it can be said
that H+ Care will grow its business activities and performance in changing environment as
number of people will realise nee of care taker for their old age parents that helps to managing all
functions and activities effectively.
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From the above report it can be concluded that innovation is the activity of
introducing something new and attractive in changing environment that can
help to provide products and services accordingly. To start any kind of
business there is need to have enough skills and abilities that supports to
operate a business successfully. To develop market opportunity market
development and pricing strategy should be covered that can help to
manage all business activities and functions.
Conclusion

References
 Katz, J. A. and Green, R. P., 2018.
Entrepreneurial small business. McGraw-Hill Education,.
 Biech, E., 2019.
The New Business of Consulting: The Basics and Beyond. John Wiley & Sons.
 O’Donnell, R. and Dahl-Popolizio, S., 2018. Business Entrepreneurship: The Integrated
Behavioral Health Business Plan. In
Training to Deliver Integrated Care (pp. 143-159).
Springer, Cham.
 Hacklin, F., Björkdahl, J. and Wallin, M. W., 2018. Strategies for business model innovation:
How firms reel in migrating value.
Long range planning. 51(1). pp.82-110.
 Priem, R. L., Wenzel, M. and Koch, J., 2018. Demand-side strategy and business models:
Putting value creation for consumers center stage.
Long range planning. 51(1). pp.22-31.

Thank you