Motivational Factors and Feasibility Study for Introducing Herbal Skin Cream by Skin Plush

Enterprise and
Entrepreneurship
SKIN PLUSH

EXECUTIVE SUMMARY
 This report shows the motivational factors of Skin Plush to introduced
a new skin care product that is herbal skin cream . The plans and
strategies made by the enterprise and also the feasibility studies
conducted in order to research about the prices and the market
campaign.
 The report also shows the details of the product or services to be
offered to the customers. The attractive features of the herbal skin
cream such as its packaging, price and the quality.
 It also shows the market opportunities that can be recognized or
identified by the firm in order to achieve the competitive advantage.

Table of Contents
 INTRODUCTION
 Mission-
 Vision-
 Culture-
 Company's description-
 PESTLE ANALYSIS:
 SWOT ANALYSIS:
 Motivation for choice of business-
 The process to generate this business idea-
 Feasibility studies conducted-
 Details of the product and services-
 Potential market opportunities-
 PORTER'S FIVE FORCE ANALYSIS:
 Attractiveness of the industry-
 Vision for next five years-
 CONCLUSION
 REFERENCES

INTRODUCTION
 An enterprise always tries to find new business opportunities and
apply them to earn profit. An entrepreneur is a person who takes the
risk to start a new business (Drobyazko and et.al., 2019).
 The goal of the Skin Plush is to start a new business and introduced
the herbal skin cream product which is home made in the market.
 This report shows the motivation to choose this business and the
process in order to generate this idea.