Enterprise Mobile App Business Case

This report is based on enterprise mobile application for an hospital, Armidale Private Hospital. The app aims at delivering enhanced services to all the individuals irrespective of their age, sexuality or region.

ENTERPRISE MOBILE APP
BUSINESS CASE

Executive Summary
This report is based on enterprise mobile application for an hospital, Armidale Private
Hospital. The app aims at delivering enhanced services to all the individuals irrespective of their
age, sexuality or region. The cost associated with development will be analysed for different
aspects related with development of mobile based application. Along with this, value proposition
of specified application has been provided through which further benefits have been illustrated.
Testing has been carried out in order to identify what all changes must be made furthermore,
regular updates must be made so that software do not become out dated and meet the existent
needs of their customers.

Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Background.................................................................................................................................4
Proposed Solution.......................................................................................................................5
Cost analysis................................................................................................................................5
Strategic alignment and IT strategies..........................................................................................7
Value proposition & benefits......................................................................................................7
Project management & control....................................................................................................8
Infrastructure needs...................................................................................................................10
Software design, methodologies and testing strategies.............................................................10
Internationalisation for global market.......................................................................................11
Social Media..............................................................................................................................11
Risk management......................................................................................................................12
Integration & deployment strategies.........................................................................................12
User acceptance & change management...................................................................................13
Maintenance..............................................................................................................................13
Future opportunities..................................................................................................................13
Recommendations.....................................................................................................................14
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

Introduction
Enterprise mobile application denotes the apps that are being created by firms for
individual for rendering their services. Basically, it denotes an application of an organisation that
is liable to deliver functions to their customers (Harris and Patten, 2014). Enterprise mobile apps
are developed for combining or interfacing utilisation with company uses. They are formulated
with intention for deployment to diverse devices, operating systems and network. This report is
based on, Armidale Private Hospital that delivers health care services which are merged with
modern facilities to community of Armidale along with its surrounding districts. This report is
based on an application of hospital, in which patients can enter their credentials and can have
prescription for the problems that are being faced by them. They aims at providing medical
services in an identical place. This report involves background, solution, cost analysis, strategies
and benefits that will be provided by an application. Furthermore, project management along
with its requirements have been illustrated. Apart from this, security aspects, deployment
strategies, maintenance and future opportunities will also be analysed.
Background
People are deprived of the basic needs and health services is one of them. This leads to a
need of a platform in which each individual can avail for the facilities as per their requirements.
As per the present scenario, technology is rapidly evolving which will provide a benefit to the
patients those who are facing some health issues but still due to time or any other issues or not
able to reach the hospital (Abolfazli and et. al, 2014). For this, Armidale Private Hospital is
opting to have an application through which problems of maximum number of people can be
addressed. There are different apps that have been developed with medical concerns but the
results attained are not appropriate or lacks the proper care. To address this, management of
Armidale Private Hospital has opted for an app by which they can provide people of Australia
with relevant services via an app. This project aims at providing appropriate health treatment to
the needful person within a identical app.

Proposed Solution
The central aim is to develop a system that is liable for rendering medical services within
a single place. Through utilisation of this application user will be able to get health solution and
they can get connected with possible doctors (Chang, Abu-Amara and Sanford, 2010). On the
perspectives of user, they will be able to have enhanced functions through the utilisation of
simple app and deliver them information easily. On the behalf of management of Armidale
Private Hospital, they need to look out for regular updates, manage policies and plans for growth,
manage medical services and analyse the market. Target audiences are facing problems like they
are not getting appropriate facilities and sometimes if they go to the hospital they might not find
a doctor there. To address such kind of problems the application has been designed for Armidale
Private Hospital. In this application, as per the needs of patients, there is the option for
specialities like gynaecologists, psychiatrist, dietitian, orthopaedic and many other (Chou, Li and
Shan, 2011). Individual can give the details of problems and can accordingly have results, in case
if they are having severe issues then they will be recommended for consultation from doctor.
Cost analysis
There are different phases which are involved in this and the cost associated with each
also varies (Building Cost Effective Enterprise Mobile Applications, 2019).

(Source: Building Cost Effective Enterprise Mobile Applications, 2019)
Normally, the development as well as deployment cost of mobile application lies in
between $25,000 to $500,000. Suppose if the budget of Armidale Private Hospital for application
is $200,000 It is elaborated below:
Activities Percentage Associated Cost (in $)
UI/UX Design 20.00% 40000
Business Analysis 15.00% 30000
Application development & QA 55.00% 110000
Integration with back-end files 10.00% 20000
Total cost of an application 200000
Illustration 1: Mobile App Development Costs Per Phase

The basic cost as per the budget of Armidale Private Hospital has been mentioned above,
it involves all the assets along with cost of UX or visual designers, team manager, developing
team, QA team and project management (Franklin, 2011).
Strategic alignment and IT strategies
Armidale Private Hospital aims at improvising health services that are being provided to
people of Australia. For this they are opting to make use of application through which they will
be able to reach maximum number of people. There objective behind enterprise mobile
application are:
 To assist all the people who require any kind of medical care through this application at
affordable and reasonable prices.
 To furnish a central concept through which medical services can be rendered within
single place.
 To connect users with doctors as per their problems and render them with appropriate
health solutions.
 To remotely monitor the health of patients as symptoms and signs.
Management of Armidale Private Hospital has opted to make use of an application for
rendering the objectives mentioned above. The proposed solution will provide huge benefits to
their patients like they can have quick access to care, provide instant association among patients
and doctors at reasonable prices along with this, time will also be saved (Islam, Islam and
Mazumder, 2010). On the behalf of management of Armidale Private Hospital, there will be
paperless workflow, seamless content sharing, time management and they can provide quick
resourceful referrals. This will lead management to create an effectual organisation as their
patients will be satisfied with services that are being delivered to them.
Value proposition & benefits
A promise of value which is to be delivered, interacted as well as acknowledged is
referred to as value proposition. Basically, it denotes a belief from customer with respect to ways
in which value can be delivered, experienced as well as acquired. The management of Armidale
Private Hospital aims at providing a central platform for addressing health related issues of their
patients (Koneru and et. al, 2016). The application will act as a best medium for rendering
services to their users and they can get connected with all the doctors. The target buyers of this
application are audiences of all age group and they are treated accordingly. Patients can look out

for doctors as per their requirements along with this, suggestions will also be provided to them as
per their medical conditions or problems they are facing. The value that will be provided to their
patients or problems that can be solved through this is that via this application users or patients
can contact with doctors, have online perception, health advice and they can have a guidance for
their respective problem as there are many doctors present within single place. The solution is
obviously better as small problems becomes big issues due to which complexities arises within
patients. Through this application, they can have details related with their each problem and
suggestions can be attained respectively (Mohanty, Jagadeesh and Srivatsa, 2013). This simply
denotes that small problems cannot be avoided.
Project management & control
The progress of the project will be seen by project manager who is likeable to monitor
each instance associated with it. The specified team will be designed who will be liable for
carrying out this project as per the requirements of project manager. They will have design,
development and QA (Quality analysis) team which will further comprise of other resources
required for development as well as deployment of this project (Roy, 2011). There needs to be
proper documentation with respect to what is to be done, how it can be done and what is
anticipated outcome.

(Source: Building Cost Effective Enterprise Mobile Applications, 2019)
Waterfall model can be utilised by project manager to understand to flow of management
and it will also become easy to elaborate the entire process to management team of Armidale
Private Hospital. This comprises of detailed analysis of requirements, their designing,
development, testing, deployment and maintenance (Schmidt and et. al, 2012). It will aid
management to identify what has been done, what is left and what next will be done. Generally,
it will assist them to have a flow of activities their team have to perform for accomplishment of
application.
Illustration 2: Project Management Flowchart

Infrastructure needs
The application will be designed for Android platform as mostly people make use of
Android devices rather than any other. The language that is being utilised for developing
enterprise mobile application for Armidale Private Hospital is python which is a high level
programming language and is being utilised for carrying out analysis, computing scientific &
numeric data along with software development (Schmidt and et. al, 2012). Django software will
be utilised for development of this application as it is open-source and can be used for building
complex data driven sites which possess wide range of templates, libraries and APIs for
supporting scalable projects.
Project manager of Armidale Private Hospital can make use of infrastructure and
platform as a service (IaaS & PaaS) for their services. Like through this, they can render on-
demand computing along with large storage and provide secured environment for their
application or web based services. To have these services, they can opt for Amazon S3 (Simple
Storage Service) for collecting, storing as well as retrieving data (Silver and et. al, 2011).
Software design, methodologies and testing strategies
Software development life-cycle model can be utilised for designing as well as testing the
system formulated. Project manager of Armidale Private Hospital can opt for waterfall model for
their project.
(Source: What is a Waterfall model?, 2018)
Illustration 3: Waterfall Model

Waterfall model illustrates various processes or stages within a specified way in which
activities that are broken down (What is a Waterfall model?, 2018). Each stage is dependent on
the results that are attained from previous and if anything goes wrong then it has to be started
from starting. Testing denotes process that can be utilised for evaluation of functionalities with
an intent to identify whether the specified purpose of software is accomplished or not and in case
if there are any kinds of defects then they must be identified. With respect to this, white box
testing can be used by project manager of Armidale Private Hospital as it is being utilised for
examining program structure as well as business logic which involves statement, branch and path
coverage. Each option provided within the application will be checked in order to identify
whether the specified objective is accomplished or not.
Internationalisation for global market
The act of designing a product which can be utilised by customers across different
countries is referred to internationalisation (Unhelkar and Murugesan, 2010). The aim of the
application is that, it is designed to render better health services to their patients so there is no
boundary that specified country can only avail the facilities that are being provided. Any
individual whether they hails from Australia or not can make use of the application and can get
facilitated by that.
Social Media
The social media applications can be merged within their app so that people can look
what services are being provided by Armidale Private Hospital through their app. This will
enable more number of individuals to know and they can avail for the services accordingly. For
this, developers can opt for application programming interface in which their app can interact
with other applications as well as attain data from each other. This can be denoted as an indirect
access to app where through social media individuals can be directed to website of the hospital
and by filling in the details they can have the information they are looking forward for (Harris
and Patten, 2014). Basically, API will enable the developer to support the certain kind of data
which they might have not otherwise. Graph API acts as a core of Facebook and it is designed
for providing access to all the object that are present within its database. Similarly goes with
Embedded Tweets, YouTube Data API and Google+ API. Through integration with these APIs,
the aim of healthy lives of management of Armidale Private Hospital can be attained.

Risk management
There are wide range of risks that are associated with mobile applications when users
enter their credentials like security, privacy, confidentiality and various others. Suppose a person
is HIV+ then they obviously do not want that anyone should know this. In fact, it might be any
individual, their private information is something which must be confined to themselves only
rather than any other (Abolfazli and et. al, 2014). Therefore, if any loophole is found within the
application, it must be handled with care rather than negligence as it may cost a lot to both
hospital as well as patients of their application. Interception of data over air, apps with malicious
& vulnerabilities code possess access to device and data sensors through which location can be
tracked. For mitigation of such kind of risks, Armidale Private Hospital has opted for developing
there own app rather than having it from other vendors, carry out acceptance testing, app store
vetting process and on the behalf of users there needs to be security software execution on
mobile devices. In addition to this, in any case, if intruder gets access to information that is
stored within database then it must be in such a form that still it cannot be utilised by them. The
major risk is threat from hackers or unauthorised access. If third person gets an access to the
database they, image of hospital can be spoiled along with this it may lead to harm reputation of
their patients if they are diagnosed with some serious issues (Chang, Abu-Amara and Sanford,
2010). The objective to serve each individual will be vanished as hardly people will opt for their
app.
Integration & deployment strategies
The application of Armidale Private Hospital aims at providing remote services to their
users who may not have the time to visit their place and utilise facilities provided by them. For
this, it is necessary that there must be a integration with the social media platforms through
which maximum number of people can be reached out. This can be attained by adding social
sharing extension within their application, this will lead to boost up engagement as well as
enhance retention rate (Chou, Li and Shan, 2011). Each application asks for the credentials of
users and if they will provide an option of signing up through their their social or google
accounts then it will enhance the affirmative promotion. Along with this, process will become
quick and easy. Basically, it is a simple method through which they can gain attention of wide
range of population to make them aware about basics related with their health and even minute
symptoms must not be avoided with respect to this.

User acceptance & change management
End-user or beta or user acceptance refers to testing that is being carried out by users to
identify that whether the software is accepted or not. The rationale behind this is validation of
business requirements and they will be accomplished by end users (Franklin, 2011). Application
of Armidale Private Hospital comprises of certain drawbacks as per the user like while
development some factors might be missed up like the normal ranges of blood pressure, sugar
and other factors are not indicated. It just gives user the details about whether it is high or low
but they do not know how much variation is there. They are the development changes and are
misinterpreted. Same goes with post development phase like the user has provided what is
missing within the application. Through user acceptance testing, it can be verified and the points
which are illustrated by user are feasible then they must be executed.
Maintenance
Once quality of end product that is software is identified then better outcome can be
attained like low maintenance cost, customer’s are satisfied and precise results. Maintenance
takes place when installation has occurred & comprises of alterations within the individual
component or system for enhancement of the performance (Islam, Islam and Mazumder, 2010).
These changes will be carried out after the feedback from end users and those which are initiated
during live usage of system. The users will be furnished with constant maintenance as well as
support for software that is being developed.
Future opportunities
At present scenario, the details are only about the doctors that are available within
Armidale Private Hospital and in case of any emergency like if sugar level goes high then there
might be need for appropriate consultation from doctor. At such situation, it will be just
guidelines which patient have to follow and in case of emergency they might not be enough. So,
the app must provide details of doctors those are present within near by area and can render
appropriate services as per the situation of their patients (Koneru and et. al, 2016). This denotes
that application must involve details of all the doctors or specialist present within different areas
so that services can be delivered appropriately and accordingly in case situation goes worse.
Furthermore, it is suggested that there needs to be a option of pharmacy delivery so that as per
the prescription of the doctor they can have specified service.

Recommendations
It is recommended that, in future application of Armidale Private Hospital needs to
provide it on different platforms like at present, it is being provided on Android devices. But
with respect to future, it has to be provided for different platforms like Android, ios and windows
so that each individual can have access to the services that are being provided. There needs to be
a option of voice call with the doctors as it might not be easy for an user to understand the
medical terms. Therefore, through voice call, users can acknowledge what exact problem they
are dealing with.
Conclusion
From above it can be concluded that, enterprise mobile application renders user with high
functionalities with ease to access services. The application is developed for an hospital through
which services can be delivered to the patients by entering the symptoms they are facing and
prescription will be given to them accordingly. This aims at facilitating users with healthy
options for having a better life and through an application within a busy schedule people can
take out time for themselves.

References
Books & Journals
A. Harris, M. and P. Patten, K., 2014. Mobile device security considerations for small-and
medium-sized enterprise business mobility. Information Management & Computer
Security, 22(1), pp.97-114.
Abolfazli, S. and et. al, 2014. Rich mobile applications: genesis, taxonomy, and open
issues. Journal of Network and Computer Applications, 40, pp.345-362.
Chang, W.Y., Abu-Amara, H. and Sanford, J.F., 2010. Transforming enterprise cloud services.
Springer Science & Business Media.
Chou, W., Li, J.J. and Shan, X., Avaya Inc, 2011. Secure interaction between a mobile client
device and an enterprise application in a communication system. U.S. Patent 7,925,717.
Franklin, T., 2011. Mobile learning: At the tipping point. Turkish Online Journal Of Educational
Technology-TOJET, 10(4), pp.261-275.
Islam, R., Islam, R. and Mazumder, T., 2010. Mobile application and its global
impact. International Journal of Engineering & Technology (IJEST), 10(6), pp.72-78.
Koneru, R.K. and et. al, 2016. Mobile application management systems and methods thereof.
U.S. Patent 9,405,723.
Mohanty, S., Jagadeesh, M. and Srivatsa, H., 2013. Big data imperatives: Enterprise ‘Big
Data’warehouse,‘BI’implementations and analytics. Apress.
Roy, R.R., 2011. Handbook of mobile ad hoc networks for mobility models (Vol. 170). New
York, NY, USA:: Springer.
Schmidt, R.D. and et. al, 2012. Enterprise mobile network for providing cellular wireless service
using licensed radio frequency spectrum and internet protocol backhaul. U.S. Patent
8,279,800.
Schmidt, R.D. and et. al, 2012. Enterprise mobile network for providing cellular wireless service
using licensed radio frequency spectrum and the session initiation protocol. U.S. Patent
8,274,929.
Silver, A. and et. al, 2011. Mobile application gateway for connecting devices on a cellular
network with individual enterprise and data networks. U.S. Patent 8,023,479.
Unhelkar, B. and Murugesan, S., 2010. The enterprise mobile applications development
framework. IT professional, 12(3), pp.33-39.
Online
Building Cost Effective Enterprise Mobile Applications. 2019. [Online]. Available through:
<https://www.innominds.com/blog/building-cost-effective-enterprise-mobile-applications>.
What is a Waterfall model?. 2018. [Online]. Available through:
<https://www.javatpoint.com/jira-waterfall-model>.