Enterprise Performace Management

Running head: ENTERPRISE PERFORMANCE MANAGEMENT
ENTERPRISE PERFORMANCE MANAGEMENT
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ENTERPRISE PERFORMANCE MANAGEMENT1
Introduction
The main objective of this paper will be to analyse the enterprise management of the
organization of Audi, which is also regarded as a gasoline powered car manufacturer. A
detailed summary of the company along with the mission, vision and values will be discussed
here. The strategic goals of Audi as well as the phase of the life-cycle where it stands will
also be analysed in this paper. An outline will be provided in the context of Porter’s 5 Forces
that will have an impact or already impacting the organization will be discussed here as well.
The positive and negative externalities in terms of PESTEL analysis will also be analysed in
this paper. A balanced score card will be presented at the end of this paper, along with a brief
conclusion to sum up the main discussions of this paper.
About the Organization
Audi AG is an automobile or car manufacturing public limited company from
Germany, which was founded in the year of 1910. The organization is engaged in designing,
engineering, producing, marketing and distributing luxury vehicles around the world. It can
be noted in this context that Audi is considered as a member of the Volkswagen Group. The
organization possesses a worldwide presence, which also includes 11 production facilities
that are located in 9 countries. Audi India and Audi e-tron are the 2 divisions of this car
manufacturing organization. The organization manufactures gasoline or petrol engineering
cars as well as diesel engineering cars. Apart from all these, electric cars are also getting
manufactured by the management of this organization as a part of reducing the pollution in
the global environment which occurs from both the diesel and gasoline manufactured cars.
Mission Statement
The mission statement of Audi is consistently Audi, which states to achieve the
success through using innovative and creative ways in the overall manufacturing and
designing process, along with possessing the ability and commitment to generate the
enthusiasm among the employees and the people who are associated with this business house.
A unique way of business operations are performed by the management of this organization,
which has helped to position themselves at the top in the business sector where it operates.
Consistency is the term which is followed in each and every process of the organization,
mainly in designing and manufacturing of the vehicles that are presented by Audi to their
customers who are present globally. It can be stated in this context that consistency plays an
integral role in cementing the position of a particular business entity in their respective
business industry, and the same is followed by the management of this German gasoline car
manufacturing organization. The management reflects the emotions and wishes of their
customers in their every action as the guided principles, which helps to perform their business
operations globally and satisfy the needs and requirements of their customers. The mission
statement also helps this business entity to become one of the premium car manufactures in
the global automobile sector (Mission Statement Academy, 2020).
Vision Statement
The vision of this multinational organization is to present Audi as a premium brand
across the world, along with possessing the vehicles with the convincing power through the
sportiness, brand values, superiority and permissiveness. The vision statement reflects the

ENTERPRISE PERFORMANCE MANAGEMENT2
ambitious nature of the management of this business entity, which is to maintain the standard
that is offered by this car manufacturing company to the niche market segment across the
world. Automobile sector is one of the most competitive business sector in the world, and
Audi has successfully gained the competitive advantage against its competitors through their
exceptional designs, considering the value as well as global reputation that is enjoyed by the
management of this company. The vision organization is to maintain their superior position in
the global automobile sector by performing the core values that are followed by the
management of this company (audi.com, 2020).
Values
The core values of Audi include cooperation, urbanization, integrity, digitalization,
respect and sustainability, which has helped the business approach that is followed by the
people who are associated with this business entity and grow the business into a global entity
through the ability of the people who are managing the issues and challenges that are faced in
the daily business operations in the global automobile sector. The core values that are
followed by the management of Audi helps to possess a progressive and supporting working
environment assuring to stay on track for each and every stakeholder with the
accomplishment of the vision and mission statements that are followed by them (audi.com,
2020).
Strategies
It can be stated in this context that the global automotive industry is one of the most
competitive and tough business sectors in the world, and they are facing a radical upheaval in
order to identify the ever-changing requirements of the people in the global market place. The
management of Audi has engaged themselves in designing their strategies accordingly s that
it successfully meets the requirements of the people and deliver the product according to that,
which will satisfy the needs and wants of the people in this particular business sector. They
has engaged themselves to play an instrumental role in structuring this transformation along
with maintaining the leading position by providing gasoline manufactured vehicles in the
global market place. The strategies that are designed by the management of Audi follows the
sustainability and mobility in the business operations that are followed by them throughout
the whole world. Reducing the risk factors is an important strategy that is hugely followed by
Audi, as it helps them to maintain their leading position in the global automotive industry.
Another important strategy that is followed by them is to reduce the corporate carbon
footprint in all their business operations and perform the Consistently Audi strategy
effectively and efficiently. Sustainable competitive advantage can be gained and followed by
successful transformation of these strategies in their global business operations. Improvement
in the gas mileage along with the sustainability of the gasoline manufactured vehicles is also
an important strategy that is followed by the management of Audi around the world
(audi.com, 2020).
Phase of Life-Cycle
The management of Audi has created an ecobalance for each of the new model that
has been manufactured by this business house, which helps to evaluate all phases of the
business lifecycle. It can be termed in this context that ecobalance, which is also known as
life cycle assessment, helps to analyse the environmental impact of a particular brand after its
launch in the global market place. After analysing the details of the business operations that