This paper discusses the campaign objectives, measurement of success, campaign plan, and the role of social media in the success of Enterprise Rent-A-Car. It also reflects on the use of digital tools in modern marketing.

A study on Enterprise Rent-A-Car's campaign plan, social media's role, and digital tools in modern marketing.

Contemporary Issues in Marketing: A Case Study of Enterprise Rent-A-Car

Music

This report by Desklib discusses the campaign objectives, success measurement, campaign plans and the role played by social sites in making it a success. The report focuses on Enterprise Rent-A-Car and their campaigns to make people aware of the services they provide. The report also discusses the importance of digital marketing and how it helps in expanding the business operations. The report concludes with examples of how different entities use technology to enhance their productivity.

University of Salford

Marketing

Visual Arts

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This report is about the marketing campaign of Enterprise Rent A Car for their service of providing cars on rent for short time span. It includes the objectives, measurement of success, campaign plan, and communication strategies used on Facebook, Instagram, Twitter, YouTube, and website. The report also reflects on the importance and various tools of digital marketing.

This report is based on an organization named Enterprise Rent-A-Car who is involved in making it's vehicles available to customers on rent. This report includes AIDA model, objectives of campaign, success measurement, plan for campaign along with social media platforms which can be used to make campaign successful.

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Digital Media and Video Games

Data Science and Big Data

This report discusses practical skills portfolio demonstrating small integrated digital marketing communication campaign to promote product and service of Enterprise Rent-A-Car. It covers analysis of promotional mix and digital communication channels including social media. AIDA model, campaign objectives, measurement of success, campaign plan, and communication channels are discussed. The report concludes that marketing is important for any business to run successfully.

Contemporary Issues in Marketing: Enterprise Rent-A-Car Case Study

This report discusses the digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms such as Facebook, Instagram, Twitter, YouTube, and their website. The AIDA model is used to analyze customer buying patterns, and the success of the campaign is measured using profitability, customer base, and benchmarking. The report also reflects on the effectiveness of digital tools in increasing customer engagement and the use of pop-up notifications by large organizations such as Marks & Spencer and Tesco.

Contemporary Issues in Marketing: A Case Study of Enterprise Rent-A-Car

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Contemporary Issues in Marketing: Enterprise Rent-A-Car Case Studylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: Enterprise Rent-A-Car Case Study

Digital Marketing Communications Campaign Portfolio and Reflective Summary