Enterprise Strategy System for Attaining Competitive Advantage

Running Head: Enterprise Strategy System
Enterprise Strategy System

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Table of Contents
Introduction......................................................................................................................................2
Competitive advantage and strategic planning................................................................................2
Differentiation strategy................................................................................................................3
Strategy adopted by Woolworths Limited (Supermarket).......................................................3
Strategy adopted by Apple Inc. (IT).........................................................................................4
Positioning strategy......................................................................................................................4
Strategy adopted by Woolworths (Supermarket).....................................................................4
Strategy adopted by Apple Inc. (IT).........................................................................................5
Consistent learning.......................................................................................................................5
Strategy adopted by Woolworths (Supermarket).....................................................................5
Strategy adopted by Apple Inc. (IT).........................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

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Introduction
Acquiring competitive advantage for every organization is necessary and it is one of the primary
goals for any business in terms of enhancing organizational performance. Attainment of
competitive advantage leads the organization to stand on leading position. This also helps the
company to establish its unique image in the target market along with differentiating it from its
competitors.
This report will cover certain crucial aspects of attaining competitive advantage and with regards
to this; Enterprise System’s application will be discussed. Enterprise system is one of an
effective contribution of technology which helps the company to move towards automation along
with executing the functionalities in an effective and efficient manner. Apart from this,
Enterprise System is considered as the primary factor through which competitive advantage
could be attained easily. Enterprise System is package of software which helps the business to
execute its functionalities in a flow along with managing proper functioning of value chain
activities of organization. Apart from this, enterprise resource planning system also helps the
business entities to manage customer relationship management. In relation to this, two
company’s example will be discussed who have attained competitive advantage using enterprise
system (Sykes, Venkatesh & Johnson, 2014).
Competitive advantage and strategic planning
Core objective of an enterprise system is to enhance organizational performance, reduce chances
of glitch from the functionalities of organisation, overall development and sustained growth.
With regards to this, organization adopts enterprise system so that cost of production could be
minimised along with minimising waste management. This ultimately enhances profitability for
organization through which desired goals and objectives could easily be attained. This report will
discuss the concept of competitive advantage in relation with Woolworths and Apple Inc. Both
these companies are using Enterprise System for smooth functioning of their value chain
activities for attainment of competitive advantage. It has been evaluated that application of
enterprise system not only enhances organizational performance and enhances productivity but

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also helps in terms of development effective brand image in the domestic as well as in
international market (Sharma & Sykes, 2018).
Competitive advantage is a big achievement for an organization and gaining competitive
advantage proves that the particular organization is effective as well as efficient from other
companies in the same market. For example, Amazon Inc. is leading the whole e-commerce
market in the global market in terms of market capitalisation and revenues. Major reason behind
this is their customer centric approach and huge product offering with adequate quality. This has
helped the organization acquire huge customer base in the global market. Thus, when consumer
plans to buy something through online mediums, they prefer to get it from Amazon due to their
effective services. Woolworths Supermarkets is an Australian grocery supermarket chain store
operates under Woolworths Limited. It was founded in 1924. Company is one of the biggest
grocery stores and supermarket chain in the Australian market and along with Coles, which is
another big supermarket chain in Australia has covered approximately 80% market share of the
Australian market (Alles, et. al., 2018). Woolworths’ major product offering include grocery
items, magazines, DVDs, health & beauty products, household, stationary items, etc. With more
than 1000 stores across the globe, organization has also acquired an effective market share in the
global market. Company is operating in the retail industry since a very long time and in order to
maintain their acquired position in the target market, organization uses to implement strategies as
per the market conditions as well as on the basis of their target audience’s demands and wants.
Apart from this, organization has also adopted enterprise system with the objective of improving
its value chain activities through which organization has been able to enhance organizational
performance by enhancing quality and efficiency of their products and services. It has been
noticed that after implementation of enterprise system by Woolworths Limited in their
supermarkets’ chain, efficiency has been increased as all tasks are being performed through
automation process which has enhanced productivity along with minimising the chances of
glitches in the functionalities. Enterprise system has also helped the organization to match up
with the international standards along with developing an effective communication system at
workplace. Primary advantages of using automation process are decrease chances of errors,
enhance organizational efficiency, generate efficient outcomes and keep record for every activity