Entrepreneur Analysis Project PDF

Running head: ENTREPRENEUR ANALYSIS PROJECT
Entrepreneur Analysis Project
Name
Institution

ENTREPRENEUR ANALYSIS PROJECT 2
o Executive Summary
Entrepreneurship is regarded as a major contributor to global economic growth. On the other
hand, entrepreneurs, also known as the risk takers, are the people behind the successful
performance of businesses. Entrepreneurs generate innovative business ideas, invest in those
ideas, and ensure that the business is gaining a competitive edge in the competitive global
market. For a business to succeed, the entrepreneur must identify a business problem facing
potential customers and provide the best sustainable solution for them. This study seeks to
analyze the performance of Apple Inc.
o Problem Statement
Some of the leading entrepreneurs in the word today are;
a) Bill Gate who in the founder of Microsoft Corporation,
b) Steve Job who is the co-founder of the Apple Corporation,
c) Mark Zuckerberg who founded Facebook,
d) Pieree Omidyar who is the founder of eBay Corporation,
e) And, Arianna Huffington who founded the Huffington Post.
All of the above entrepreneurs have faced stiff competition in their respective business
environment. Competition comes from other companies that produce similar products or
services, those that produce alternative products or services and new entrants in the market.
This study will conduct an analysis of Steve Job's Apple Corporation. The performance
analyses under study include SWOT analysis, industry analysis (5 Force analysis),
competitive analysis, consumer analysis, and financial analysis.
The Apple Corporation

ENTREPRENEUR ANALYSIS PROJECT 3
Apple Corporation was co-founded 41 years ago by Steve Apple and Steve Woz.
However, the company might not have been successful as it is today were it not for Ronald
Wayne who engineered the development of the iMac, iPad, and iPhone brands. Apple Corp.
engages in designing, manufacturing, and marketing medical devices, music players, mobile
communication devices, software and personal computers (Jurevicius, 2018). The
Corporation operates in five global market segments namely America, Greater China,
Europe, Asia Pacific, and Japan. The segments are further broken into smaller business units
so as to break the products and services closer to the customers. For instance, the European
segments represent the Europe countries, Africa and the Middle East. Other segments are
segmented accordingly as well (Arrow, 2011).
The competitors of Apple are divided into two segments: Computer manufacturers and
phone manufacturers. Competitors in the computer segment include Dell Technologies and
Lenovo Group. Competitors in the phone segment include Note series and Samsung Corp
(Porter, 2011).