Research on the emerging business opportunities through the physical expansion. A study on Missoma limited.

Entrepreneur project

Table of Contents
TITLE..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
About Research................................................................................................................................1
Research significance..................................................................................................................1
Research aim...............................................................................................................................2
Research objectives.....................................................................................................................2
Research questions......................................................................................................................2
Work breakdown structure..........................................................................................................2
Gantt Chart..................................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................4
LITERATURE REVIEW................................................................................................................7
DATA COLLECTION..................................................................................................................12
DATA ANALYSIS AND DISCUSSION.....................................................................................13
RECOMMENDATION & CONCLUSION..................................................................................14
Recommendation.......................................................................................................................14
Conclusion.................................................................................................................................15
REFERENCES..............................................................................................................................16

TITLE
“Research on the emerging business opportunities through the physical expansion. A
study on Missoma limited.”
INTRODUCTION
An entrepreneurial project is considered as a nature of applied research in this executives
will work on a particular business opportunity with the relatedness of company's requirements
for defining and implementing a specific solution (Potter, 2019). Whereas, project is referred as a
piece of work which is planned for the implementation within the present business environment
and entrepreneurial means they can knowing particular industry inside out and being able to
exploit that knowledge to create new opportunities. As they can share ideas freely as well as
celebrating their failures as a learning and developing experiences. The consumer preferences are
increasingly changing and jewellers have to compete with other luxury categories, curated travel
experiences as well as equity market assets for a share of consumer’s wallet. In spite of these
trends, there are many interesting shifts that will happening in the Jewellery market which
creates the growth opportunities for the market players. Successful expansion of developing
market expansion can assist in boosting the sales growth, diversify geographically and the better
leverage cost structures. In this research report the chosen organisation is Missoma limited which
is an active company that founded in 2011 with a registered office in Great London, UK. Under
this report, discuss about the different aspects like analysing the emerging business opportunities,
internal and external environmental analysis, identification of market opportunities, strategic
analysis as well as formulate appropriate strategies for the company's growth.
About Research
Research significance
Emerging business opportunities significantly will leads the company to the level of
extreme growth as facilitating effective physical expansion will assist the business in enhancing
and improving the growth and development (Baker, 2013). Internal and external environmental
analysis will help the business in identifying their capabilities and competitiveness which helps
in gaining a competitive advantage so that the company Missoma limited can sustain in the
competitive edge for long period of time. The main aim of this research is to examine the
business opportunities in order to do a physical expansion of the company. Within this a
1

researcher will work hard to analyse the strategic positions, challenges, competition as well as
formulate appropriate strategies for the growth and development of Missoma limited.
Research aim
“Research on the emerging business opportunities through the physical expansion. A
study on Missoma limited.”
Research objectives
 To analyse the internal and external environment to know about the capabilities and
competitiveness of Missoma limited.
 To evaluate the emerging opportunities for physical expansion.
 To analyse the challenges and issues that might affect physical expansion of Missoma
limited.
 To formulate growth strategies for the successful expansion of business.
Research questions
 What kind of internal and external environmental factors are required to understand the
company's capabilities and competitiveness?
 What are the business opportunities of physical expansion and how it can be analysed and
managed?
 What type of challenges can be faced by the company while they physically expand their
business?
 What kind of approaches are used to formulate strategies for growth?
Work breakdown structure
WBS is commonly known as an output oriented decomposition of entire project into
various smaller sections which are required to manage the team work within an organisation. It is
considered as a hierarchical approach that is to be used by the project team in order to
accomplish organisational objectives and effective end results (Burns, 2016). It begins with the
top level deliverable and then divide into sub deliverables by using a hierarchy form of
distribution. As work break down structure helps in minimising the project complexity and
further bifurcate them in order to managed overall tasks. Also, it facilitates the clear roles and
responsibilities to all members that they can contribute their best for achieving the objectives
within a specified time period.
2