Emerging business opportunities of The Ledbury Company Limited

MODULE NAME:
ENTREPRENEUR PROJECT
TITLE:
Emerging business opportunities of The Ledbury Company Limited
Contents
INTRODUCTION...........................................................................................................................3
Organisation Identification..............................................................................................................4
Strategic analysis.........................................................................................................................4
Internal analysis ..........................................................................................................................4
Environmental analysis .............................................................................................................5
Data Collection and Analysis...........................................................................................................5
Research type- ............................................................................................................................5
Research Design- ........................................................................................................................6
Research approach.......................................................................................................................6
Research philosophy ...................................................................................................................6
Ethical consideration....................................................................................................................7
Data collection Methods..............................................................................................................7
DATA ANALYSIS..........................................................................................................................7
Expansion into global market. ....................................................................................................8
LITERATURE REVIEW ...............................................................................................................9
Apply SWOT and VRIO to analyse internal environment..........................................................9
Apply PESTLE for analysing external environment.................................................................11

Apply Ansoff matrix to analyse the way in which competitors effect profit and growth policy
....................................................................................................................................................12
Growth Strategy proposal..............................................................................................................13
Ansoff Growth Matrix...............................................................................................................13
Porter's Generic Strategies.........................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Entrepreneur as a person who starts a business and is willing to risk loss in reference to
make money. An entrepreneur is an individual that creates a new business, bearing most of the
risks and enjoying most of the rewards. The entrepreneur is commonly seen as an innovator, a
source of new thoughts, products, services and business or processes. By using effective
technology and by the identification of value producing opportunities, the enterprise has revived
the revenue and gains the rivalry benefits (Chan and et. al., 2018). Through several research and
development, it has been identified that use of effective technology of firm is long term
investment. IT assists in administrating document based transaction as to deliver rivalry benefits
through making employee more adequate and appropriate. By making technical advancement in
the business an entrepreneur can make growth in its business but it can be challenging at initial
phase but leads to long term efficiency of enterprise. For the completion of this document Lush
Company is the establishment which is considered. It is a cosmetics retailer which was
established in 1995 and is headquartered in Poole, Dorset and UK. It specialises in cosmetics and
manufactures creams, soaps, shampoo, lotions, scrubs and many more. The written research
document will consider information about organisation identification, data collection analysis,
and literature review and growth strategy.
Research aim: To evaluate the emerging opportunities of Lush Company by launching new
clothing products
Research objectives-
 To analyse the internal business environment of Lush Company.
 To determine the impact of external environmental factor over the business of Lush
Company.
 To determine the strategies used by the management of Lush company in context of
analysing competitive environment.
Research Questions:
 What is the internal business environment of Lush Company?
 What is the impact of external environmental factor over the business of Lush Company?
 What are the strategies considered by the management factor over the business of Lush
Company?
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Organisation Identification
Analysing opportunities for the business venture like Lush Company is that in UK the
national authority is making effectiveness to have boosted the cosmetic sector. So, it is the good
opportunities for the Lush Company to expand in other nations. For example, the Government of
several nations has permitted the free tax to new business. In European nations, the company has
large market or cosmetic and it offer a wider area to expand new venture (Kuppuswamy and
Bayus, 2018). Lush Company is a known venture and has a large customer due to having a range
of product with effective quality. The venture deal in that sector or business which is all time in
demand cause of there is the maximisation in the global market share of this firm. More and
more new organisation is incorporated in this industry along with foreign players and heading
more regarding UK market.
Strategic analysis.
`In term of having the strategic analysis it has been finds out that cosmetic sector organisation
like Lush Company is suffering the threat of the constant changing demand of target audiences
along with the change in their perception. Cause of increase the use of cosmetic opportunity in
the nation, there are entrance of more foreign player entering to market that are creating more
and more of level of rivalry (Jeon, 2018). The company also face the threat of entry of new
venture with innovative products along with change in demand and preferences. The
establishment has the ethical and social accountability to fulfil the corporate responsibility and
sustainable administration of the venture. The organisation should manage the confidentiality of
the consumers along with having the culture and social respects between each consumer as
different nations having several culture diversifications.
Internal analysis
Resources within the establishment- The Company like Lush Company have trustworthy
suppliers and dealers of raw materials that offer benefits to the firm to face any challenge. The
venture has greatly effective personnel with new technological advancement that they have a
successful track record in developing goods i.e., innovation.
Evidence of Entrepreneurial innovation- Lush Company has a developing record because
it is successful in bringing new commodity that means creation. The venture has always try to
bring something new as they adopt and make use of new technologies in producing cosmetic
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product. Establishment has an immense brand portfolio and it is extremely useful of them if they
want to develop their business through introducing new commodities.
Influence of founders- The founders of Lush Company is supportive, so the venture
makes effective development and makes effective decision making. Along with this, the
administration determined something new to brought to the marketplace after so much research,
but the founders have trust confronts with the administration (Malinda, 2018). So, they take too
long to invest in the new commodity and venture misses the development option.
Environmental analysis
Global, Regional and emerging markets: - In current era, COVID 19 Pandemic is the
main global and regional issue which is faced by the all over world. Due to this problem, the
venture suffers several issues in term of its sales and revenue. As per the PESTEL analysis, it
affects the business expansion of the enterprise in other nations. But the free trade option creates
business opportunity for the organisation and help in flourishing the business in new market.
Socio cultural influences: - The needs and demands of target audiences is changing
because there are several ventures offer effective quality products with extra benefits and
features. Now these days, people highly focus on the cosmetic products which are herbal and
natural as well as beneficial for their skin (Li and Martin, 2019). People are changing with the
altering trends, they like to go on several and spend quality time, so from this aspect also the
establishment will be advantageous.
Environmental & Competitive Analysis: - As per Porter’s Five force analysis the venture
has threat of competitive venture like Lakme, L’Oreal and many more which offer similar kind
of products as well as creating competition for respective firm.
As per the above defined information, it has been analysed the management of respective
firm can gain several development option and opportunities which assist in making enhancement
in the business of the company. By adopting diversification development option, the corporation
can gain opportunity to expand its business with new or developed products in those nations
where it is not exist. This will assist in offering opportunity of enhancing customer base,
increasing sales and make improvement in the profit margin of the firm.
Data Collection and Analysis
Research methodology is the activity to utilise of tools and techniques to determine the
information about the research. It is based on the analytical structure that associate with the
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particular set of assumption utilise for organising research. The research has been conducted to
find out the main problems and the use of technological advancement in the development if
business in several nations.
Research type-
It is based on the kinds and nature of the research along with behaviour that is executed in
the research to analyse and interpretation the facts and figures. There is key two kinds of the
research that is quantitative research and qualitative research. In this research report, the
surveyor has utilised the qualitative research that is based on the interest of humans along with
non-numerical aspects. This kind has assisted in finding out behaviour of global market for the
establishment Lush for the expansion in nation (Newman, Davies-Slate and Jones, 2018). The
data is supported to the theoretical factors and refers as the qualitative research has been most
relevant because there is different influence of technological advancement in diverse sector.
Research Design-
It can be forms as the framework of tools and methods selected by investigator to attain the
research. It incorporates the logical relations among several aspects and variable of research
project. There are two kinds of research design like exploratory and conclusive. Majorly the
investigator utilised exploratory research to develop the particular component of the document
based on its aim and objectives. The utilisation of this research design has enabled to have
effective determination of the market trends and demand in global market to attain the research
objectives.
Research approach
In the research project include of plan and process towards the several assumptions. The
approach has executed as per to behaviour and nature of the research problem that has been
tackled (Ryu and Kim, 2018). The approach has been classified into several kinds like deductive
and inductive research approach. In this research, the surveyor has addressed the inductive
approach because to find out the current conceptions and theories pattern along with interpretive
philosophy that considers the integration of several human elements. It has assisted in finding out
the patterns from the current concepts in reference to observe from hypothesis series.
Research philosophy
It is the crucial section of research methodology because it is the belief in the form the
information is about the connected case has be collected and determined. It is majorly dealing
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