Understanding Entrepreneurial Characteristics - Assessment Report

ASSESSMENT REPORT
UNDERSTANDING
ENTREPRENEURIAL
CHARACTERISTICS

EXECUTIVE SUMMARY
Entrepreneur characteristics is associated with having different ability to conduct
business activities in efficient manner. It includes curiosity, structured experimentation,
adaptability, decisiveness, team building , etc. Present study is based on Kay Leslie Katie Page
is an Australian business executive and the CEO of retailer Harvey Norman who is one of
successful female entrepreneur. Current report has involved different entrepreneur and its
business characteristics along with comparing it with different theories. It has given emphasis
on providing different opportunities available for mentioned entrepreneurial endeavor.

INTRODUCTION.........................................................................1
MAIN BODY...................................................................................................................................1
Section 1....................................................................................................................................1
Section 2....................................................................................................................................2
Section 3....................................................................................................................................3
Section 4....................................................................................................................................4
Section 5....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9

INTRODUCTION
Entrepreneurial characteristics helps an entrepreneur to take decision in effective
manner so that accomplishing business objectives can become possible. In the current era,
complexities related to business processing has increased which require an entrepreneur to
develop distinct characteristics in turn higher ability to coordinate with changing scenario can
be derived. The current report is based on Kay Leslie Katie Page is an Australian business
executive and the CEO of retailer Harvey Norman. The specified entrepreneur has been ranked
in the list of 50 most power full woman in business who has been part in promoting sport.
Present report will pay attention on explaining crucial information regarding the
entrepreneurial characteristics interviewed and comparing them to theories and concepts to
analyze difference. Current study will involve entrepreneurial feature required in business.
Present report will comprise reflection for explaining learning obtained form interview. It will
shed light on new opportunities entrepreneurial endeavor.
Section 1
An entrepreneur is a person who sets up business by taking few crucial action and
taking on financial risk so that profitability can be derived. In addition to this, it can be
identified that an entrepreneur is a person who take responsibility to accomplish goals through
mitigating risk by gaining competitiveness. entrepreneur basically focuses on organizing,
managing and controlling actions of business. Katie Page is one of the successful woman who
comprises various characteristics that contribute it to meet its all business requirement. As
being business executive CEO it becomes essential for Katie Page to give much emphasis on
developing distinct level of attribute that can contribute in attaining her roles & responsibilities.
The key practices of retailer Harvey Norman includes offering hug range of products
available to buy online. It is an online store that mainly offers household, electrical goods&
appliances in its online store. The crucial responsibilities of specified entrepreneur is to
organize, handle and manage business actions. History of Harvey Norman were two person
who used to sell door to door vacuum cleaner and then they both started their retail group.
Section 2
From the prepared checklist of interview answered by specified entrepreneur various
information has been gathered. It can be articulated that there are variety of attributes possessed
1