Entrepreneurial Development: A Guide to Improving Skills and Knowledge of Entrepreneurs

This document provides an overview of entrepreneurial development and its importance in improving the skills and knowledge of entrepreneurs. It discusses the role of training and innovative programs in this field and highlights the benefits of such initiatives. The document also explores the concept of customer value proposition and the lean business model canvas in the context of entrepreneurial development. It concludes with detailed development plans for a hypothetical business in the organic skincare industry.

Entrepreneurial
Development

TABLE OF CONTENT
INTRODUCTION................................................................................................................................3
Business objeticves........................................................................................................................3
Customer value proposition canvas.............................................................................................4
Lean business model canvas........................................................................................................6
Detailed development plans..........................................................................................................8
Future development plans...........................................................................................................10
Summary:...........................................................................................................................................11
REFERENCES..................................................................................................................................13
Appendix 1.........................................................................................................................................14

INTRODUCTION
Entrepreneurial development can be understood as one of the most important
undergoing scenario within global business avenues pertaining to improve skills and
knowledge of entrepreneurs through varied skills training, higher innovative
programs for gaining new working parameters. The entrepreneurs within wide
dynamic world are coming on with wide development paradigms of high innovation,
stronger creative working performance avenues and stronger synergy of working
hemispheres which enable to create strong consumer focused market structure.
Lean idea of Nature Treasures Handmade skincare is an enterprise bringing on
affordable organic skin and hair care products for all age groups with best natural
oils and herbal essence, with focus onto bringing maximum health benefits. The
report explains Nature Treasures business goals, customer specification and market
segmentation with wide range of natural ingredients usage and maximum use of
natural resources for bringing on wide range of beauty products. Report also
analyses vision to use various flowers, oils and varied range of herbs grown among
local markets for skincare products where the company has vital range of
environmental products and cosmetics for young women who look for herbal range
of beauty products. The report also analyses financial planning and resources
utilisation which will be undergone in business expansion and how new creatove
ideas, resource planning and customers growth can be done in competitove growing
industry (Azoulay, Jones and Miranda, 2020).
Business objeticves
The business objectives of Nature treasures are focused on producing vegan,
organic and environmental friendly skincare products, cosmetics with best quality
parameters of high standards products range for selling to wide range of
consumers. Nature treasures will bring on market affordable price range of all ages
with clear labelling and sustainable packaging parameters, where there are skincare
oils, soup bars and body scrubs along with herbal teas with business goal to serve
people with best healthy products. The brand has been working with belief of
healing people inside and out with healthy looking skin, company has online
channels and platforms for serving people with wide range of services and
functional scale determinants where there are varied active quests examined among
customers segments. Online market has wide scope globally where company aims t

o work on for larger profit margins, keen development scenario for generating wider
efficiency goals and for generating specific best herbal beauty products. Executing
business strategy within profit scenario can be understood as highly important,
where teams of Nature Treasures aims to leverage higher growth functional
paradigms to reach at wider expanded market paradigms where entrepreneurs
competitive scale is widely growing onto various levels. CEO further focuses on
using best innovative models and competitive growth analysis for exploring huge
synergy of new working determinants, keenly upgrading new working scenario and
also potentially enhancing rapid growth factors. There is also wide development
based on customer value proposition which functionally uplifts products quality
parameters strength, develops positive market scenario and also works on
generating new efficiency goals (Blaug and Towse, 2020).
Customer value proposition canvas
The Customer Value proposition Canvas model is one of the most innovative
tool which ensures products and services shall be positioned around what customers
values within business, needs and functionally bring on wider scope among various
business segments. Aim of this framework is to ensure that there is fit between
products and market growth scenario where detailed look at relationship between
parts enable higher constructive growth and larger products, services growth within
business hemispheres. It is also used when there is specific demand for refining
existing products and services to bring on more factored innovation based on
customer specifications and choices, where Nature Treasures widely focuses for
pertaining wide effective parameters of organic herbal cosmetics products range.
Customer profile:

 Gains: Affordable price range, best quality and high variety of products range
are the major factors where customer’s expectations and needs will be
targeted by Nature Treasures, which will add to value proposition parameters.
 Pains: Lack of choice and lack of customisation factor is a negative factor
where customers may feel negative experiences and also lack of wider
availability, limited reach are major factors where company may be at
declining profits at business. Customer jobs: Visiting online shops and websites, choosing the right
skincare product and enjoyment of health benefits are major factors where
company is focusing ahead within business scenario.
Value map:
 Gain creators: Handmade natural skincare solutions for all ages and genders
and fast online green delivery services along with affordable prices are the
various aspects where Nature Treasures widely focuses for serving
customers with best quality parameters (Iftikhar, Justice and Audretsch,
2020). Pain killers: Healthy looking skin cosmetics and natural beauty products with
no added chemicals and local sourced ingredients where company focuses to
attain herbs, best quality services and also determining higher synergy of
business goals.
 Products and services: Natural handmade skincare oils, soaps, skincare
products and body scrubs, along with herbal shampoos for wide range of
organic beauty products. There is also range of herbal teas, with locally
sourced ingredients onto where focus is developed onto bringing on new
working parameters and higher range of functional advancement.
Achieving fit between value proposition and customer profile:
The Nature Treasures shall produce higher effective business goals and
larger effective profitable working synergy when products and services offered as
part of value proposition , services offered as part addresses most significant
analysis developed for reaching customers focused products. Identifying value
proposition is first stag will enable to create validation for what is important for
customers and get their feedback , insights that can go back and continue to refine

the proposition. The Natures Treasures will be able develop fit between value
proposition and customers preferences by analysing how various products are
getting response from market among various customers, how the varied parameters
are working in synergy within correct direction for reaching larger effective profits
(Jones and Sakong, 2020).
Lean business model canvas
The canvas business model is one of the best innovative frameworks enabling
analysing various products, services and growth where Nature Treasures shall be
using below underpinned parameters for attaining wide reach among customers. The
organic beauty products market is competitively growing among varied paradigms,
with new brands and companies coming on with wide range of beauty organic
products. Nature Treasures will be able to captivate market scenario with high
efficiency and stronger market structure \goals, by using the canvas model in
business scenario growth.
 Key Partners: Co founders and local suppliers are the key partners of Nature
Treasures where company management has been partnering with best local
suppliers and farms for best quality natural ingredients. Co founders and
management of company are the key partners who functionally focus for
getting best natural ingredients for making high quality handmade natural

cosmetics and beauty products with high innovation and creativity (Jones,
Apostolopoulos and Walmsley, 2020).
 Key activities: Growing and collecting herb, flowers and ingredients with
natural essence and also there is essence and high developed marketing and
working onto best quality production goals. Nature treasures will be focusing
on these key activities with best parameters of innovation and creative
functional scale customers focused skin and beauty cosmetics where higher
grade herbal ingredients are used.
 Value propositions: Best organic customised beauty products, higher online
market structure and websites presence, with best employee services are the
best parameters for value proposition analysis and developing new synergy
onto where company widely focuses.
 Customer relationships: Office management and employees who are
trained with high specialisation factors shall be used as main asset for gaining
higher functional efficiency, customer focused growth by analysing how
feedbacks are coming ] on form various market paradigms.
 Channels: Social media, advertising directly and partnerships with local
brands and companies will enable to functionally enhance wider reach among
customers from global paradigms. Showrooms and events, during exhibitions
will be used as an effective channel for reaching out to wide range of people
and customer focused services (Misra, 2020).
 Customer segments: Women of all age groups who look for best chemical
free beauty products and all tourists and residents are the main targeted
customers who will be targeted by company. The relationships with customers
are widely important for reaching higher goodwill goals where feedbacks will
be analysed, with wide focus onto customisation with natural ingredients and
herbal essence.
 Cost structure: Fixed cost and variable cost shall be actively analysed for
gaining stronger working leveraging stability goals, higher working focused
efficiency which will enable to reach stable growth.
 Revenue streams: Revenue shall be gathered from online events and sales,
digital marketing operations and exhibitions for reaching out to various people
in quick instant. Nature Treasures shall be able to reach onto best revenue
streams, continuous flow of revenue and also develop wider functional goals

which will enable to generate stronger working advancement among market
scenario (Siddiqui, 2020).
Detailed development plans
 Marketing plan: Nature Treasure will be using best marketing platfoms such
as social media where Facebook, instargram and Twitter are the best
marketing avenues for raeching out to people form avrious arenas. The
marketing plan of comapny will be also focusing onto analysing customers
chocies and feedbacks of various products from websites and responding to
them with high quality beauty products and using herbal ingredients. As this
industry market is widley copetitively growing company has to focus for using
best marketing professionals and using technology pathways with best
market customised customers sceanrio for higher growth fucntional
paramters. Digital marketing holds wide scope for Natures Treasure
pathways and for higher fucntioanl scope into wider market scenarios, whcih
will keenly enable to reach higher marketa and also potnetailly reach new
working actions (Agnihotri, 2016). The organic bauty prodcuts business will
also be marketed into local exibitions , events for gaining access to larger
domains onto customers sgemnts and toursits who look for hiher quality
organic beauty products and also specilaiseds services. The marketing plan
will be also potnetailly focusing to reach wider segmnts of customers by
using consultation form best marketing professionals and also focusing to
attain new fucntional scope among competitive market domains. There shall
be also use of capital invetsments used for more attarctive packaging and
branding activities where threre is not only wide scope to attract customers,
tourists along which there shall be analysis developed onto how marketing
within best market structure within organic beauty industry will enable
coampny to genarte wider profits.
 Operational plan: The operational plan of Nature Treasurs shall be actively
focusing on market structure, growth opportunities fundamentls and best
customer prefrenecs servics and products where channel specialisation is
also one of the most important parameter. The tchnology usgae will be highly
focued for genarting strignet creativity and innovation within business plan for
higher development into industry where organic beauty products are in high

demand. Key partners and local specilaised avneus such as farmers and
herabal ingredients producers from various sgements shall be contacted. The
operational plan shall also include wide marekt growth synergy elements amd
focused market growth pardigms where scope for wider customisation shall
be actievly enabled (Cohendet, Parmentier and Simon, 2017). Nature
Treasures shall also plan onto using best operational sgemnts of promotion
activities wher goal of band is to promote genartion of active young helathy
lookin skin, promotion of ingreduents usgae is also one of the biggest scope
for entering wider domains. Opertaional plan will also develop focus onto
bringing usage of varied platfoms such as digital market where company
shall raech out to larger customers and also potentailly reach out to wider
serviecs. Operational plan will be also focusing onto use of best reserach
goals when it comes to innovating in products of organic beauty products
and generating stroneger working exploration pardigms, whcih will potentailly
build on stonegr services.
 Technical solution and information technolohgy : Nature Treasures shall
also for higher competitive growth within world industry of organic cosmetics
and herbal beauty products shall use technology and information networking
for faster growth. There is also wide demand among people within world
customers to raech out to new brands serving custromers specilised
customsied skin care products with herbal ingredients where technology is
serving major purpose for higher promotion. Information shall be used on for
promotion to raech out to large people who look for herbal soaps, body oils
and focusing onto yiedling high parmaters advancment where best
technpology shall be used by comapny. Technnology silutions hold wide
space among major avenues where brand will be able to sreve major
enhanced fucntional scope by promoting through best technology, as it builds
up space for larger profits and enahnced goodwill paradigms. Nature
Treasure with use of information technology, use of technolgy solutions will be
able to potentially also reach out to wider audeince with working scenario of
best working activities (Dvorak and Razova, 2018). The infromation
technology pathways and technical solutions hold wide network for bringing
on best netweorking among global customers and among new segments
where there is wide scope and also enahnced working paradigms working on

among major goals. Technology and information is highly important aspect
where fucntional developmemt will be actively raeched on and also there shall
be strignent working innovation trageted among products , services delivery
for whcih company will be able to recieve stronger working consuemr
goodwill.
 Human resource and organisation plan: Nature Treasures also shall vitally
focus onto bringing on best talneted skilled and specialisesd employees and
huamn resources who bring on best services and customer oriented growth
syenrgy within business. The business plan shall be also focusing onto best
jobs devloepmnt avenues where training of various job roles are highly
important for reaching best services growth factors. Nature Treasure shall
also plan organisation expansion by anaysing future imvstment opportunitues
into various new arenas wher customers market growth is wide, also new
skills formage onto where employees specilaised fucntions will be highli
important. The brand will also recruit skin specialists for producing best
qaulity skin and haircare products, also customers chocies shall be actively
focused on for generating larger goodwill paramters and higher effective
market strcuture domains (El-Helaly, Ntim. and Al-Gazzar, 2020). Human
resources also posses the various employees who are behind enabling
prodcuts manufacturing in highest qaulity paramters with stroneger working
effivciency goals and wdier determinants ono which new working innovation
can be regained. Human resources such as employees, management shall
be actively indulging in innovation creativity with high specific fucntional
syenrgy and stronger working scenario of active working advancment, for
gaining new technica exploration for genarting customer growth. It can be
also analysed that human resources hold wide focused syenrgy of smarter
innovation where customer oriented skin specialised beauty products can be
enabled and also wider fcuntioanl development onto major scenarios.
 Financial plan: Nature Treasures financial plan is based on how much
fucntional advancement is coming on within revenue scenario where
fucntional innovation is strong and also working progression can be atatined
onto new investments. There shall be more focus onto building working
assets, higher rise in stable growth factors will enable to dvelop growth
perspectives and also with less liabilities

Future development plans
The future of organic beauty products business holds wide scope among
working scenarios where there are various brands and new start-ups coming on
within industry parameters, with high specialised natural products and use of herbal
organic ingredient. People around globe have become highly cautious with various
chemicals included cosmetics which has given rise to natural ingredients enriched
organic products and higher skin specialised products and services (Grimpe and
Sofka, 2016).
 Nature Treasures in future shall also plan to expand in various world parts
with their business parameters and news services growth goals where there
are wide business opportunities, and wider customer segments opportunities
analysed as per technical growth scenarios. The company will be able to
attain higher growth by investing in bringing on best working parameters of
customer focused skincare products, hair care regime where people often
look for wide range of therapy oils, herbal flowers essence mists and
shampoos.
 Nature Treasure in future will plan to bring on an app for consumers to directly
purchase from company with wide range of products, services and
customised skincare and healthcare products which will enable higher profits,
goodwill among world customers. This will actively enable to reach onto wider
domains and specialised services synergy, functionally also work for best
working avenues by bringing up advanced customer growth services within
online platforms. Online social media platforms hold wide space of effective
functional innovation where customers can be also widely reached with active
communication parameters.
Summary:
The report can be summarised with detailed explanation and factors of growth
competitive avenues within business scenario, which will generate new working
scenario in organics beauty industry where new working efficiency shall be built on.
Nature Treasures will be able to develop strong competitive place by bringing on
effective market structure with wide range of advanced resources, where report has
analysed business objective where profits are worked on with higher focused

working parameters. The report also analyses in conclusion that customer value
proposition and business model canvas enables us to bring on focus onto how
further working scenario shall be taken place considering the customer preferences
and stronger synergy for new functional innovation among higher growth paradigms
working on. Lean business model canvas also explains as conclusion that how
resources shall be organised and used among company functional services for
reaching out to larger customer segments within wider competitive market platforms.
Nature Treasures being working on organic skin products with herbal ingredients and
operational exploration services where customers can choose best quality products
based on skin, hairs will be able to gain higher goodwill goals. The report also
concludes that detailed development plan within Nature Treasures being serving as
high organically used ingredient, in beauty products have to potentially focus onto
marketing plan, operational plans and technology usage along with human resource
structured growth avenues. It can be also concluded within report that Nature
Treasure have future growth market opportunities by expanding on untapped market
space and higher working synergy focused onto how new innovation, creativity shall
be developed further with use of social media marketing platforms and also reaching
wider audience (Hekkert and Negro, 2020).

REFERENCES
Books and journals
Agnihotri, A., 2016. Extending boundaries of blue ocean strategy. Journal of
Strategic Marketing. 24(6). pp.519-528.
Azoulay, P., Jones, and Miranda, J., 2020. Age and high-growth
entrepreneurship. American Economic Review: Insights. 2(1). pp.65-82.
Blaug, M. and Towse, R., 2020. Cultural entrepreneurship. In Handbook of Cultural
Economics, Third Edition. Edward Elgar Publishing.
Cohendet, P., Parmentier, G. and Simon, L., 2017. Managing knowledge, creativity
and innovation. In The Elgar companion to innovation and knowledge
creation. Edward Elgar Publishing.
Dvorak, J. and Razova, I., 2018. Empirical Validation of Blue Ocean Strategy
Sustainability in an International Environment. Foundations of
Management. 10(1). pp.143-162.
El-Helaly, M., Ntim, C. G. and Al-Gazzar, M., 2020. Diffusion theory, national
corruption and IFRS adoption around the world. Journal of International
Accounting, Auditing and Taxation, p.100305.
Grimpe, C. and Sofka, W., 2016. Complementarities in the search for innovation—
Managing markets and relationships. Research Policy, 45(10).
pp.2036-2053.
Hekkert, M. P and Negro, S. O., 2020. Mission-oriented innovation
systems. Environmental Innovation and Societal Transitions, 34, pp.76-
79.
Iftikhar, M. N., Justice, J. B. and Audretsch, D.B. eds., 2020. Urban Studies and
Entrepreneurship. Springer International Publishing.
Jones, L. P. and Sakong, I., 2020. Government, business, and entrepreneurship in
economic development: The Korean case. Brill.
Jones, P., Apostolopoulos,N and Walmsley, A., 2020. Contemporary Issues in
Entrepreneurship Research. Abstracts deadline. 30(2019).
Misra, A., 2020. Entrepreneurship in the Rural Labour Market: An Agent-Based
Modelling Approach (Doctoral dissertation, University of Essex).
Siddiqui, K., 2020. A Perspective on Productivity Growth and Challenges for the UK
Economy. İktisat Politikası Araştırmaları Dergis. 7(1). pp.21-42.

Appendix 1
Market size: Nature treasurer has wide market structure where there are major
customer segments such as emales from all age groups who look for healthy beauty
herbal products, tourists and various residents who are widely awaiting for varied
new beauty products.
Customer preferences and segments: Customer preferences such as best organic
flowers essence products, mists, body oils, soaps and shampoos shall be
segmented among market growth parameters.

Competitors: Various new brands and companies start-ups coming on where
Evolve organic beauty products is also one of the major company which is strong
competitor for Nature Treasure.
Key partners: Local suppliers and customers
Channels: Online markets and showrooms
Appendix 2
Break even analysis is calculated by dividing fixed costs of production by the price
per unit minus variable costs of production, where level of production at which cost of
production equals revenues for product is calculated within company. Nature
Treasure break even analysis enables us to show how cost of production within
company business parameters enables cost of production equal revenues of various

products. Break-even point of company shows that profit is achievable after
development and procurement of stable revenue covering fixed costs.
The cash flow statement of 3 years of Nature Treasures company enables us
to forecast that there is increase in business scenario where assets and liabilities
are seen on high increase and also there is wide technical innovation analysed with
rise in assets.