Principles of Marketing: Case Study of Body Shop

Principals of marketing

TABLE OF CONTENT
INTRODUCTION......................................................................................................................3
Product description.................................................................................................................3
Market analysis.......................................................................................................................4
Segmentation, targeting and positioning................................................................................6
Recommendations of marketing mix.....................................................................................7
CONCLUSION..........................................................................................................................9
RFERENCES...........................................................................................................................11

INTRODUCTION
Principles of marketing can be understood as one of the most essential aspect towards
functional varied scale innovative implementation of marketing principles, which further
adds to new wide range of efficiency among companies. The report will be analysing case
study of Body Shop, where company aims to bring on new product, which is Nourishing
organic cream with best scale resources implemented in marketing. Body Shop is one of the
biggest cosmetics and skincare brand having expanded operations globally, with wide range o
services and products catering to customers demands. Further principles of marketing head
on focus towards research within market analysis parameters, STP strategies analysis for
stringent growth among customer target market within longer term goals. Research will
further also analyse marketing mix factors as recommendations for bringing on competitive
price strategy, channel distribution aspects which specifically brings on competent surging
pace. Body Shop for bringing on new product service has to head on focus strongly as per
varied scale determinants, where digital marketing is further evolved towards new dynamic
competencies. This further also will potentially head focus towards usage of best marketing
resources in planned format and for determining key targets actively, towards dynamic
parameters.
Product description
Skin care products industry is widely growing within varied new creative innovations
and wide scale organic usage of ingredients, where Body Shop company has huge scope
towards bringing best productive new varieties expansion. The organic nourishing cream will
be based on specific new organic ingredients for improved skin aspects, and also to bring
before best functional services. Marketing of new product organic nourishing cream will be

done informatively for attracting customers based on varied scale specific requirements,
higher working advanced innovation synergies which brings on wider outputs. Organic skin
nourishing cream will be presented by Body Shop as one of the best productive service,
where ladies who look for natural ingredients skincare products will be targeted further for
marketing. It further signifies that organic skin care products has been major aspect, where
Body Shop competently heads on focus for gaining stronger market expansion and also
primitive new synergies worked on towards framing new informative parameters (Sleiman,
and eta.l, 2021).
The skin nourishing cream will be developed as per varied range availability and
ingredients variety, which will also further enhance structural innovation among all over
company productive goodwill. Marketing of organic nourishing cream will be done
effectively to keep up best scenarios functionally for gaining stronger brand presence among
customers, and also towards gaining new scale growth benchmarks effectively within longer
run. This can be analysed further by heading competitive focus towards retaining best
produce services, excelling on fundamental scale expansion and also to determine best
revenue targets functionally. Body shop has been always heading towards providing
customers with best scale services, highly innovative products and services catering to huge
scale productivity parameters for further scale business goals.
Market analysis
UK cosmetics market industry has been specifically evolving towards around 2.10
billion, where it is also one of the leading cosmetic customer in Western Europe. This brings
forward focus that cosmetics beauty industry is widely growing with high scale competitive
parameters, new profound innovations and stronger vivid structured creativity aspects.
Consumers preferences are widely growing within products where they look for organic and
chemical free natural category products, which are also vegan. This brings forward high
scope for new product, organic nourishing cream launched by Body Shop towards
operatively expanding new scale range based on best ingredients usage for customer market
expansion fruitfully. Market analysis will be further heading on strong focus towards
performance rise growth synergies, as per varied scale competent scenarios which also
evocatively brings diverse scope (Effective Marketing Strategies in 2021 Have These 5
Elements, 2020).