Entrepreneurial Finance

This document provides a detailed analysis of entrepreneurial finance, including business goals, unique selling points, marketing strategies, and financial analysis. It also includes a profit and loss statement and balance sheet. Suitable for students studying entrepreneurial finance.

Running Head: Entrepreneurial Finance 0
Entrepreneurial Finance
(Student Name)

Entrepreneurial Finance 1
Table of Contents
Introduction......................................................................................................................................3
Business Goal..................................................................................................................................3
Unique Selling Point........................................................................................................................3
Porter Five Forces............................................................................................................................3
SWOT Analysis...............................................................................................................................4
Marketing & Sales Strategy.............................................................................................................5
Primary Target Market.................................................................................................................5
Marketing Mix.............................................................................................................................5
Human Resources Strategy..............................................................................................................5
Business Management.....................................................................................................................6
Business name and Legal Structure.............................................................................................6
Business Premises........................................................................................................................6
Management Team and Organizational Structure.......................................................................6
Financial Analysis...........................................................................................................................7
Profit and Loss A/C......................................................................................................................7
Balance sheet................................................................................................................................7
Cash flow.....................................................................................................................................9
Ratio Analysis............................................................................................................................10
Sources of Funding........................................................................................................................10

Entrepreneurial Finance 2
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
Appendix........................................................................................................................................13
1.0 Poster...............................................................................................................................13
2.0 Cash Flow............................................................................................................................14
Reflection.......................................................................................................................................21

Entrepreneurial Finance 3
Introduction
Take A Bite is one of the start-up small restaurants that located in London, UK. TAB will try to
create a loyal base of consumer by offering and catering high quality of products to their
consumers at competitive price. TAB is eating establishments that focusing on the healthy,
nutrition as well as other fast food with high quality that will not only attract the consumers but
will also make them healthy. TAB will enter in the market with innovative theme that will make
them competitive in the market (Burns and De Csawhurst, 2016).
In the following part there will be detailed analysis of the market where the restaurant will entre
and the manner they will entre in the market with expected profit they can earn and cost or
expense occur in the business.
Business Goal
The main business goal or objective of TAB is:
 To cater high quality of products to the consumers
 To participate in the society in making the society healthy
 To enhance market share in the market
 Attract maximum number of consumers towards their products (Hopp et al., 2018)
Unique Selling Point
The unique selling point of TAB will be their quality food. They will cater mixture of fast food
and healthy food that will come with delicious taste and the healthy eating habits. Moreover,
they will cater such food in reasonable prices to target all range of consumers. It is one of the
unique selling points that TAB will adopt for their business that will make them successful in the
market in more effective and efficient manner. They will also follow differentiation strategy in
their business that will provide unique or hard to find choices to the consumers (Wang et al.,
2019).

Entrepreneurial Finance 4
Porter Five Forces
Bargaining Power of Buyer: The bargaining power in such industry is low due to the main
reason that every individual enjoy the fast food that weaken the bargaining power of consumers
in such industry and it is highly popular among the UK consumers. Therefore, the buyer power is
weakened and the consumer’s loyalty is strengthening in such industry.
Bargaining Power of Suppliers: One of the essential inputs in the foo market is food. The
country has concentrated food supply or distributors. The suppliers have decreased their
dependency on the restaurants as they also have other kinds of profit foodservices as well as cost
food service consumers. Therefore, it represent that the bargaining power of suppliers is
increased in the UK market (Ulubeyli, 2017).
Threat of New Entrants: The rule as well as regulations of UK created barrier to entry in such
industry. However, such barrier is limited to the extent. The huge income in such industry
attracted maximum number of new forms to entre in such market in an effective manner.
Threat of Substitute: The major substitute for TAB can be ready to eat meals, frozen foods for
home cooking. However, such will not challenge to the greater extent due to the reason the prices
of fast food is low.
Rivalry : There is huge competition in such market. The major competitors are McDonald, The
Ledbury and other big restaurants that have already built up their goodwill in the market. It will
affect overall performance of the TCB at greater level (Aschemann-Witzel et al., 2017).
SWOT Analysis
Strengths
 The innovative ideas of is one of the main strength of the TAB. They will present their
product in an effective manner with innovative theme.
 The location of the restaurant will be convenient for service class and it will be open for
24*7
 Delivering quality services

Entrepreneurial Finance 5
Weaknesses
 It will take time for TAB to maintain goodwill in the new market.
 Limited fund arranged for the business
 The restaurant is new in the market
 Lack of permanent workers (Bull et al., 2016)
Opportunities
 There is great expansion of market in the new future
 A new office complex is being built nearby that will provide new consumers segment.
 There is growing demand towards the healthy lifestyle therefore; it will give an
opportunity to TAB to target those consumers.
 The demand for online orders is increasing in the recent scenario due to the busy life
schedule of the consumers. Therefore, the company provide their products through online
Threats
 The competition in the market creates biggest threat for the TAB. They cater their
services at low prices to attract maximum consumers.
 The change in taste and preferences of the consumers create threat for TAB (Gürel and
Tat, 2017).
Marketing & Sales Strategy
Primary Target Market
TAB will majorly focus on meeting the demands of local residents and tourist as in detail they
are explained in below points:
Local Residents: TAB will establish huge market for local residents that will help in creating a
huge network as well as it is will also provide the consistency to the business. They will target
young as well as old age people with the range start from 14- 55. As they will deliver tasty and
healthy food that can be cater to both young as well as old generation.

Entrepreneurial Finance 6
Tourists: they are the main source of attracting consumers. Therefore, TAB will focus on tourist
that will help them in boosting their sales by 20% to 30% that will give more visibility of
products (Terho, Eggert, Haas and Ulaga, 2015).
Marketing Mix
Product: TAB will cater different variety of foods to their consumers as well as all variety of
fruits related products will be provided to the consumers such as fruit sandwich, fruit roll, fruit
melon and so on to make them unique in the competitive market.
Price: the pricing will be strategic in which more offers will be provided while there is no peak
hours that will help them to occupied their space in the normal timing as well. Penetration
pricing will be adopted by TAB to enhance their sales (Dagevos, 2016).
Distribution: they will set outlet in the rush area of London such as supermarket to attract
maximum number of consumers and will also provide online services to them such as self-
delivery, Swiggy, and so on to cover maximum number of consumers.
Promotion: Different strategies will be adopted such as “Happy Hours”-wherein low sale in
particular hours this offer will be applicable. “Ladies Night” on every Friday, Loyalty discounts
will be provided to the regular consumers. Moreover, social media will be used to promote their
restaurant through the platform of Facebook, YouTube, and LinkedIn (Todorova, 2015).
Human Resources Strategy
Human resources play a vital role for the growth and success of business. Therefore, certain
strategies will be adopted to manage employees as they are explained in below points:
 Proper training will be provided to the employees of restaurant to enhance their skills that
will help in serving quality services to their consumers
 Employment program will be also arrange for the staff to make them feel motivated and
will retain in the restaurant for longer period.
 Reward system will be providing for the employees in every six month that will motivate
the employees to work in more effective manner.

Entrepreneurial Finance 7
 Transparent and regular communication will be done to resolve the issues or other
concerns of their staff to make them concentrated on their work rather than on
unnecessary activities.
 Open platform will be provided to the staff to share their ideas or innovative views that
can help the restaurant to motivate their employees and to entre in the market with always
innovative ideas (Nankervis, Baird, Coffey and Shields, 2016).
Business Management
Business name and Legal Structure
Take A Bite is the profit making sole proprietorship restaurant that will be opened for the
purpose of earning maximum profit from the market. The restaurant needs to apply for the name
registration and can protect their name by applying for patent as well.
Business Premises
Take A Bite has secured a two year lease of the vacant that is 2500 square feet. The properties
firmly taken by sweet and candy shop therefore, if old consumers of such sop will visit such
place then they can also visit TAB. Moreover, it is situated in a marketable area that is near from
the supermarket as well as other busy town commercial areas (Scarborough, 2016).
Management Team and Organizational Structure
In the restaurant, Mr Ronald and Mr Dale is the CEO, Mr John is the Chief Operating Officers
and one Chief Technology Officer.
 Mr Ronald will manage the finance department, as he also would be capable to establish
the strategic plans and can able to forecast the future with governing and manage the
budget.
 Mr Date will manage the sales and marketing department, he owns the marketing strategy
that also involve sales strategy.
 Mr John will manage the multipart operating details of the company. He will take care
that the food will be delivering appropriately.

Entrepreneurial Finance 8
 two chefs will be required to handle the kitchen, 7 waiters will be required as on every
table one waiter will manage the consumer to enhance the quality service, two
housekeepers required for cleaning stuff, one accountant require to manage the
department of cash (Burns and Dewhurst, 2016)
Financial Analysis
Profit and Loss A/C
Profit & Loss
Statement
Month Apr 19 Apr 20 Apr 21
Income
Total Sales 6,000 8,950 12,495
Less Total Disc/Comm 248 371 557
Total Net Income 5,753 8,579 11,938
Less Total Cost of Goods Sold 0 1,000 800
Gross Profit 5,753 7,579 11,138
Expenses
General & Administrative 270 330 335
Marketing & Promotional 90 99 109
Operating Expenses 695 715 725
Motor Vehicle Expenses 185 228 230
Website Expenses 105 35 40
Total Employment Expenses 1,595 1,739 1,894
Occupancy Costs 465 533 619
Other Expenses 48 70 88
Total Expenses 3,115 3,415 3,682
Monthly Net Profit / (Loss) 2,638 4,164 7,456
Total Year to Date Net Profit / (Loss) 2,638 6,801 14,257
Balance sheet
Balance Sheet
Month Apr 19 Apr 20 Apr 21
Assets
Current Assets

Entrepreneurial Finance 9
Cash on hand
£
100.00
£
180.00
£
250.00
Debtors
£
300.00
£
370.00
£
430.00
Prepaid Expenses
General
£
20.00
£
25.00
£
35.00
Rates
£
10.00
£
15.00
£
20.00
Work cover
£
75.00
£
100.00
£
125.00
Insurance
£
50.00
£
55.00
£
65.00
Etc. .
Total Prepaid
expenses
£
155.00
£
195.00
£
245.00
Inventory
Raw material
£
500.00
£
1,250.00
£
1,500.00
Total Inventory
£
500.00
£
1,250.00
£
1,500.00
Short term
Investments
£
150.00
£
270.00
£
300.00
Other current
assets
£
-
£
50.00
£
80.00
Total Current Assets
£
1,205.00
£
2,315.00
£
2,805.00
Fixed Assets
Computer
£
150.00
£
150.00
£
150.00
Store Fit Out
£
180.00
£
250.00
£
300.00
Office
Equipment
£
100.00
£
150.00
£
210.00
Leasehold
£
1,000.00
£
1,500.00
£
1,800.00
Buildings &
improvements
£
350.00
£
500.00
£
510.00
Furniture &
Fixtures
£
120.00
£
165.00
£
1,100.00
Etc.
£
325.00
Total Fixed Assets
£
2,225.00
£
2,715.00
£
4,070.00
Total Assets
£
3,000.00
£
5,030.00
£
6,875.00
Liabilities
Current Liabilities

Entrepreneurial Finance 10
Bank Overdraft
£
-
£
900.00
£
900.00
£
50.00
£
800.00
£
1,200.00
Creditors
£
70.00
£
1,200.00
£
900.00
GST collected
£
-
£
50.00
£
500.00
Superannuation
£
-
£
15.00
£
80.00
PAYG Withholding Payable
£
-
£
20.00
£
60.00
Work cover Insurance Payable
£
-
£
40.00
£
40.00
Current portion of long term debt
£
200.00
£
1,000.00
£
1,000.00
Etc.
£
-
£
-
£
-
Total Current Liabilities
£
320.00
£
4,025.00
£
4,680.00
Long Term Liabilities
Motor Vehicle
Loan
£
1,000.00
£
500.00
£
300.00
Equipment
Finance
£
800.00
£
1,500.00
£
1,000.00
Long term Loans
£
200.00
£
500.00
£
800.00
Total Long Term Liabilities
£
2,000.00
£
2,500.00
£
2,100.00
Total Liabilities
£
2,320.00
£
6,525.00
£
6,780.00
Net Assets
£
680.00
-£
1,495.00
£
95.00
Shareholders Funds ( Equity)
Owners Funds
£100,00
0.00
-£
8,796.00
-£
16,161.9
1
Retained
Earnings
£
14,035.0
0
£
500.00
£
2,000.00
Current Year
Profit
£
2,637.50
£
6,801.00
£
14,256.9
1
Total Shareholders
Funds (Equity)
£
116,672.5
0
-£
1,495.00
£
95.00

Entrepreneurial Finance 11
Cash flow
Explained in Appendix 2
Ratio Analysis
Current Ratio (Current Assets / Current Liabilities) 3.77 0.58 0.60
Quick Ratio ( Current Assets less inventory) / (Current Liabilities
less bank overdraft) 2 0 0
Working Capital Funds
(Current Assets Less Current Liabilities) 885 -1,710 -1,875
Leverage Ratio (Total Liabilities / Total Assets)
0.773333
333
1.297216
7
0.986181
818
Debt to Equity Ratio
(Total Liabilities / Total Shareholders Funds)
0.019884
72
-
4.364548
495
71.36842
105
Gross Margin
(Gross Profit / Net Sales) 1 0.883433 0.932988
Net Margin
(Net Profit / Net Sales 0.458496 0.485327 0.624546
Mark Up
((Net Income Less Cost of Goods
Sold) / (Cost of Goods Sold)) x
100 #DIV/0! 7.57875 13.92266
Break Even
( Expenses/((1-(Cost of Goods
Sold/ Net Sales)) 3115 3865.885 3946.689
For the business the growth in the ratio required to achieve success in the market. Therefore
according to the requirement it is forecasted that
The liquidity ratio of the company represent that the company has enough liquid or cash to
continue their business that grow from year to year.

Entrepreneurial Finance 12
The working capital fund of the company represents that they have sufficient funds that can help
them to grow in the market in an effective manner.
The profit ratios are representing that company will earn sufficient profit in their business that
will help them to sustain in the market in more effective and efficient manner. Therefore, the
overall performance of the company seems effective and performed very well in the market as
they grow sustainably in the competitive market.
Sources of Funding
TAB is required huge amount of investment to get setup in such expensive places. The expenses
of occurring such business is high that is required for them to raise funds from the market. The
major sources of funds for TAB are explained in below points:
 Loan from Financial Institutions: TAB will take loan from private banks to raise funds
for their business. They will take 40% of the amount from banks that will make them
easy availability of funds in an effective manner (Mason and Harrison, 2015).
 Private Investment: 30% of the fund will be raise by their own. It is one of the best
options to raise the fund as the individual is not required to pay any interest on such
amount that is cost effective source.
 Private Investors: TAB will be also seeking for some private investor. 20% share will be
given to the investors that will enhance the interest of investing amount on such
restaurant in an effective manner.
 Crowed Funding: TAB will also raise their funds from such source as well. It involves
accepting the investment from several investors or donors. It will help in supporting TAB
to raise the funds in more effective and efficient manner (Kim and Wyckoff, 2016).
Conclusion
From the above analysis it can be concluded that Take A Bite is one of the small start-up
restaurant that will be open in London, UK. The main motive of the restaurant is to spread
awareness of healthy life by eating healthy food. Tab will serve quality products to the
consumers with some healthy ingredients. The restaurant is required to analyse the competitive
environment of the country to entre in such market. The UK market represent as healthy market

Entrepreneurial Finance 13
where TAB can earn maximum profits. The consumers are keen for food that make less
competitive environment in the country. Therefore, TAB will cater high quality product with
innovative manner that will make them competitive in the market. However, the competition in
such industry is high therefore; it is required for them to adopt strong promotional strategy to
attract maximum number of consumers in more effective and efficient manner.

Entrepreneurial Finance 14
References
Aschemann-Witzel, J., De Hooge, I.E., Rohm, H., Normann, A., Bossle, M.B., Grønhøj, A. and
Oostindjer, M. (2017) Key characteristics and success factors of supply chain initiatives tackling
consumer-related food waste–A multiple case study. Journal of cleaner production, 155, pp.33-
45.
Bull, J.W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C.,
Lambini, C.K., Rawlins, M., Baral, H., Zähringer, J. and Carter-Silk, E. (2016) Strengths,
Weaknesses, Opportunities and Threats: A SWOT analysis of the ecosystem services
framework. Ecosystem services, 17, pp.99-111.
Burns, P. and De Csawhurst, J.. (2016) Small business and entrepreneurship. New York:
Macmillan International Higher Education.
Burns, P. and Dewhurst, J. eds. (2016) Small business and entrepreneurship. London: Macmillan
International Higher Education.
Dagevos, H. (2016) 15 Beyond the Marketing Mix: Modern Food Marketing and the Future of
Organic Food Consumption. The crisis of food brands: Sustaining safe, innovative and
competitive food supply, p.255.
Gürel, E. and Tat, M. (2017) SWOT ANALYSIS: A THEORETICAL REVIEW. Journal of
International Social Research, 10(51).
Hopp, C., Greene, F.J., Honig, B., Karlsson, T. and Samuelsson, M. (2018) Revisiting the
influence of institutional forces on the written business plan: a replication study. Management
Review Quarterly, 68(4), pp.361-398.
Kim, K. and Wyckoff, T. (2016) What's in your list?: A survey of business database holdings
and funding sources at top academic institutions. Journal of Business & Finance
Librarianship, 21(2), pp.135-151.

Entrepreneurial Finance 15
Mason, C.M. and Harrison, R.T. (2015) Business angel investment activity in the financial crisis:
UK evidence and policy implications. Environment and Planning C: Government and
Policy, 33(1), pp.43-60.
Nankervis, A.R., Baird, M., Coffey, J. and Shields, J. (2016) Human resource management:
strategy and practice. London: Cengage.
Scarborough, N.M. (2016) Essentials of entrepreneurship and small business management. New
York: Pearson.
Terho, H., Eggert, A., Haas, A. and Ulaga, W. (2015) How sales strategy translates into
performance: The role of salesperson customer orientation and value-based selling. Industrial
Marketing Management, 45, pp.12-21.
Todorova, G. (2015) Marketing communication mix. Trakia Journal of Sciences, 13(1), pp.368-
374.
Ulubeyli, S. (2017) Industry-wide competitiveness assessment through fuzzy synthetic
evaluation: the case of cement industry. Journal of Business Economics and Management, 18(1),
pp.35-53.
Wang, Y., Huang, L., Li, J. and Yang, Y. (2019) The mechanism of tourism slogans on travel
intention based on Unique Selling Proposition (USP) theory. Journal of Travel & Tourism
Marketing, 36(4), pp.415-427.
Appendix
1.0 Poster

Entrepreneurial Finance 16

Entrepreneurial Finance 17
2.0 Cash Flow
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Entrepreneurial Finance 18
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Entrepreneurial Finance 19
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Entrepreneurial Finance 20
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-
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In
ve
nto
ry
(st
oc
k)p
urc
has
es
$
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$
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$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-
$
-

Entrepreneurial Finance 21
Fu
ndi
ng
to
De
bto
rs
Sa
les
ma
de
not
yet
col
lec
ted
$
-
$
-
$
-
$
-
$
-
$
-
$
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$
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$
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t
Ca
sh
Flo
w
fro
m
Op
era
tio
$
7
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0
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,
3
8
0
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,
1
5
0
$
5
,
9
3
0

Entrepreneurial Finance 22
ns
In
ves
tin
g
Ac
tivi
ties
$
-
$
-
$
-
$
-
$
-
$
-
$
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ash
rec
eip
ts
fro
m
$
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$
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$
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$
-
(e
nte
r
pos
itiv
e
am
ou
nts
)
Sa
le
of
pro
per
ty
an
d
eq
uip
me
$
-
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-
$
-
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5
,
0
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0
$
-
$
-

Entrepreneurial Finance 23
nt
M
atu
red
Inv
est
me
nts
$
5
0
0
$
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0
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0
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ash
pai
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for
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(e
nte
r
neg
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ve
am
ou
nts
)
Pu
rch
ase
of
pro
per
ty
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d
eq
uip
me
nt
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-
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5
,
0
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0
$
-
$
-

Entrepreneurial Finance 24
Pu
rch
ase
of
inv
est
me
nts
$
1
,
0
0
0
$
2
,
5
0
0
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2
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na
nci
ng
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tivi
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-
$
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-

Entrepreneurial Finance 25
ties
C
ash
rec
eip
ts
fro
m
$
-
$
-
$
-
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-
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-
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(e
nte
r
pos
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am
ou
nts
)
In
cre
ase
in
sho
rt
ter
m
de
bt
$
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7
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6
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5
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1
,
0
0
0

Entrepreneurial Finance 26
bt
In
cre
ase
in
eq
uit
y
(pr
oce
eds
fro
m
ow
ner
s)
$
5
0
0
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ash
pai
d
for
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nte
r
neg
ati
ve
Re
pa
ym
ent
of
loa
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5
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0
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5
0
0

Entrepreneurial Finance 27
am
ou
nts
) ns
Di
vid
en
ds
$
1
,
5
0
0
$
1
,
5
0
0
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t
Ca
sh
Flo
w
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m
Fin
an
cin
g
Ac
tivi
ties
-
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1
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7
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-

Entrepreneurial Finance 28
Ne
t
Inc
rea
se
in
Ca
sh
$
1
,
6
0
0
-
$
1
2
,
5
5
0
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,
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Ca
sh
at
En
d
of
Ye
ar
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1
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0
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5
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0
$
1
0
,
9
3
0

Entrepreneurial Finance 29
Reflection
While doing my project and analyse the market, I have realised that how marketing play a vital
role in attracting consumers. For every successful businessman it is required for them to prepare
strong marketing strategy to survive and compete in the market. I did able to enhance my skills
that how we can control the market and what things are required while entering in new market.
Every market include huge opportunities and threats, it is all about the tactics the individual
adopt to grab such opportunities and cope up from the threat and turn them into the
opportunities. The overall experience was amazing through which I can able to learn lots of
things that is required to achieve success in the market.
While analysing the market I have analysed that the market include great competition in which
most of the companies has adopted various tactics to attract the consumers as well as the
consumers are also seeking for healthy food that is the main reason that I have set up the concept
of small restaurant in which I have majorly focused on healthy food and diet. While continuing
the business I have made various strategies to compete my competitors and to attract the
consumers at greater level.
While setting up of business in the new market, I have learned that what challenges any business
can face and the manner they can overcome such challenges to achieve great success in their
business. Thus, such development of skills motivates me to take further step towards spreading
awareness for healthy life among the population to make their life healthier. At the end I have
also learned that consumers are not only the source of success, to achieve great success in the
market it is required for the company to satisfy their employees as they are key to the growth and
success of any business in an effective manner. Such experiences from the project will help me
while I will come with my own set up.

Entrepreneurial Finance 30