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Entrepreneurial Marketing PDF

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Added on  2020-10-22

Entrepreneurial Marketing PDF

   Added on 2020-10-22

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ENTREPRENEURIALMARKETING
Entrepreneurial Marketing PDF_1
Table of ContentsINTRODUCTION...........................................................................................................................1Critically evaluate relevant SME and entrepreneurial theory and provide criticalunderstanding regarding marketing practices.............................................................................1CONCLUSION................................................................................................................................4REFERENCES................................................................................................................................5
Entrepreneurial Marketing PDF_2
INTRODUCTIONEntrepreneurial marketing is term that is defined as unique set of marketing methods andentrepreneurs (Mankgele and Fatoki, 2018). Under it, there are different methods that deals withentrepreneurs, small businesses, start ups and to take initiatives in order to build sustainablebusiness. The present report is based on business activities of Inter-flora flowers, it is most trustedfirm that deals in flower deliver for each occasion. Furthermore, report will critically evaluateand discuss entrepreneurial theory and provide marketing practice to use support evidence. Inorder to make this report effectively, the researcher will have the use of two different practices asword of mouth, opportunistic and innovative etc. Critically evaluate relevant SME and entrepreneurial theory and provide critical understandingregarding marketing practices.Evaluation of SME- The small and medium size enterprise are termed out as non subsidiary, independentfirms that employ fewer number of employees. In addition to it, small and medium enterprisedecided by number of employees and revenues. Thus, small medium enterprise can be termedout as small and medium sized enterprise. The number of employees are fewer than 250employees. In addition to it, there were total almost 5.2 million SMEs in UK as per the statisticsof 2014 (Glaveli and Geormas, 2018). Therefore, micro businesses are businesses with 0-9employees. Entrepreneurial theory regarding market practices-To give start to a venture is about courage, dreaming and believing abilities for longesttimes. Thus, enterprisers takes a lot of steps to take further steps. Thus, it is process that plays thebiggest role. No matter what is size of enterprise but it is all about taking actions that aids toattract customers. The pace of change in technology and media today plays the essential role andit defined as- Better product- It is crucial to come up with commodities that aids to attract the customers inmarket. Therefore, better product do not always leads to different and to be expensive. Thecommodities must be avail at better quality and attractive price rates. 1
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