Entrepreneurial Marketing

Entrepreneurial Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................6
References:.......................................................................................................................................7

INTRODUCTION
Small business entrepreneurship are the enterprise working with objective and goal to
innovate to reduce the production cost and increase the profitability with sole proprietorship.
Micro entrepreneurship are the like small business with less than 10 employees with low capital
and enjoys the closer relationship with customers (Blankson, Cowan and Darley, 2018). Hence
SMEs are the source of economic development of the UK. The report outline the marketing
practices of the small, micro, medium and large sized businesses and difference between
marketing of SMEs and medium or large business are discussed. Further in report entrepreneurial
theory of innovation is discussed in context of SME and critically marketing practices of SMEs
are analysed.
MAIN BODY
Marketing is the implementation to make the customer aware and familiar to the product
and service served by the organisation. Marketing is the necessary to reach the objectives and
goals of the firm (Geiger and Kjellberg, 2021). SME, medium and large sized businesses have
different marketing practice to make there product visible in the eyes of the customers:
Marketing practice of Small and micro (SME) business entrepreneurship:
 Innovative marketing- SME are innovative and creative with there ideas and so are
there marketing practices, thus small and micro business employ the innovative
marketing which are with innovative tactics to attract the consumers to support the small
and micro businesses. These innovations are widely influenced by the latest technology.
Small and micro firm does not have a separate marketing team to plan and implement
there marketing strategies in the market therefore with limited resources they gather
information and apply it to craft innovation tactics which are customer oriented (Gure
and Karugu, 2018). Hence, this form of marketing practice is simple, answering, reactive,
competitive and opportunistic in nature. This marketing also helps in identification of
innovative risk management.
 Word of mouth marketing- Word of mouth marketing is informal marketing practice by
the small and micro organisation, where the focus is on retaining the customers who are
satisfied and happy with the service provided by the entrepreneur. In this marketing
practice the entrepreneur or owner of the firm interact physically with the customer or on
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