Entrepreneurial Marketing: Word of Mouth, Social Media, Market Innovation, and Market Differentiation Strategy
VerifiedAI Summary
This report explores the importance of word of mouth, social media, market innovation, and market differentiation strategy in entrepreneurial marketing. It discusses the benefits of these strategies for SMEs and how they can help increase sales and market share. The report also highlights how Rowlinson Knitwear, a small organization, utilizes these strategies to promote their products and services. It emphasizes the role of innovation and marketing in understanding customer needs and market trends.