Entrepreneurial Marketing: Word of Mouth, Social Media, Market Innovation, and Market Differentiation Strategy

Entrepreneurial Marketing
Presentation

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Word of mouth is better or not for SME's...................................................................................1
Social media................................................................................................................................3
Market innovation.......................................................................................................................4
Market differentiation strategy....................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Entrepreneurial marketing can be defined as the process that work like orientation and
process of pursuing opportunistic by establishing and launching new products in market.
Entrepreneurship is more concerned to launch new venture in market for increasing value in
products and services that are offered by organisation. Innovativeness, unique, creative, market
promotion are some of the key aspects of entrepreneurial marketing. Entrepreneur are also
concern about selling products in a large market. This report is written from perspective of
Rowlinson Knitwear which is a small organisation. Moreover, these report highlights on features
of small business marketing environment and operational issue faced by new ventures and small
business (Arfanly and Syamsun, 2016). Marketing theory and practices in small business is also
included in this report. In the last, learning skills to deal with problems will also be included in
this report. Innovation is one of the most appropriate methods that leads organisation to perform
work with continue innovation that is required by enterprise. The main motive to implement
entrepreneurship is to complete all task with innovation perspective for manufacturing products
according to customer expectations. Similarly, innovation also helps company to perform their
work in target specific segment to sale their products as per patronages. On the other side, there
are various medium such as social media, market innovation and marketing strategy will also be
included in this report. Social methods and techniques helps company to aware about items that
are sold with motive of earning profits. Strategy is also providing various benefits to company
like to approach large number of persons by performing work in a global market area. Moreover,
the main work of strategy is to accomplish company goals within minimum time period for
achieving vision and mission of company.
MAIN BODY
Word of mouth is better or not for SME's
Word of mouth is defined as an effective tool that is more beneficial for the business
organisation because it spread awareness related with company products and services through
words and mouth publicity (Chaudhury and et. al., 2014). There are various products sold by
organisation to its clients so it is essential for company to promote all products Words of mouth
is one of the best approach for promotion of products and services as it leads company to
increase profits by generating more customers base. Example- by offering good quality products
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