Entrepreneurial Marketing: Strategies and Best Practices for SMEs

Entrepreneurial Marketing
1

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
How marketing of SME differs from medium or large business................................................3
Entrepreneurial theory.................................................................................................................5
Best practice methods.................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
2

INTRODUCTION
Marketing can be describe as the activities that is taken by organisation to promote
products and services. It is very important for organisation to effectively conduct marketing
activities in order to increase sales and revenues of business (Nijssen, 2017). There are different
promotional and marketing techniques that could be used by SME company for enhancing
business practices. This report is based Airdri which is a SME organisation which is located in
UK market area. Airdri company is developing different types of hand dryer products. This
report includes difference between marketing activities SME organisation as well as large
business. It consist of issues that is faced by SME company while conducting business activities.
In this report different entrepreneurial theories are analysed for taking better and effective
decisions. There are different practices of marketing that is analysed properly for increasing
marketing activities.
MAIN BODY
How marketing of SME differs from medium or large business.
There are different types of organisation that is performing business activities in same
sector. Each and every organisation is performing business activities in effective manner in order
to achieve set goals. Organisation is majorly classified into SME, medium as well as large
organisation (Miles and et.al., 2015). SME organisation can be describe as the new or small
ventures that is performing business activities in small part of the world. Small and mid size
enterprise has very limited resources to develop product as well as attract customers. Small
organisation is developed with the motive of offering products and services to local market area.
This type of organisation has very limited reach to sell it products. SME organisation has less
employees to perform business task and activities in order to achieve set goals. Example of SME
company is Airdri company or Rowlinson Knitwear. Where as large organisation can be describe
as organisation that is operating business activities in different part of the world. There are many
companies that is conducting its business operation in large market area as well as operating its
business activities globally. Larger and multinational organisation is providing high quality
product and services in order to develop strong relationship with customer. Large organisation
3