Entrepreneurial Strategy for Pip & Nut Company

Entrepreneurial
Strategy

EXECUTIVE SUMMERY
Entrepreneurial strategies refer to those plans of actions which are developed and
designed by the management of the firm to run the business of the firm in adequate manner with
out facing any complexities. It can be those strategies which are used to identify the impact of
external and internal environment on the business and overcome it. This assignment is based on
Pip & Nut company which is nut butter, nut milk and healthy food company and operated its
business London, UK. The report will explain about strategic situation, capabilities, position and
objectives of the company. Apart from it, entrepreneurial strategies will discuss in context of
organisation's growth and development.

Table of Contents
EXECUTIVE SUMMERY..............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Analysis organisation's strategic situation, capabilities and position..........................................2
Development of a set of objective...............................................................................................5
Evaluation of a range of entrepreneurial strategies.....................................................................6
RECOMMONDATION...................................................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
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INTRODUCTION
Entrepreneurship refer is the process of converting someone's ideas and thoughts into
business. It can be an activity of a person who is always in search of something new and exploits
such thoughts into gainful chances by adopting the risk and uncertainty with the company. These
kind of business are operate and run by the individual for gaining profit providing employment
and making development in the society or living standard of the people (Anderson and et. al.,
2015). To establish, manage and control these kind of enterprises the business person design and
formulated business plan of actions which are known as entrepreneurial strategies.
This assignment is based on Pip & Nut which is an organisation that produce all natural
nut butter and nut milk healthy food products. This enterprise was established in 2013 and
operate its business in food & beverage industry. The firm headquartered in London England and
there are 11-50 employee who make their contribution in running the business of this firm. This
written document will discuss about different entrepreneurial strategies, situational analysis and
business objectives. Further, will explain about recommendation in context of effective strategies
which are crucial for the company in term of growth and development.
MAIN BODY
Analysis organisation's strategic situation, capabilities and position
Situation analysis
It is described as an analysis of the internal and external components of a business
concern. It is clearly finds out that a business capabilities, target audiences, potential clients and
business environment and their influence on the firm. For external analysis of the company, the
management of Pip & Nut can use PESTEL analysis which is defined as beneath:
PESTEL analysis- It is a framework and technique or tool which is utilised by the companies to
determine macro environmental components which create their impact upon the business of the
firm in term of favourably and unfavourably (Ben-Hafaïedh and Cooney, 2017). This analysis
consider different factors of external atmosphere like political, social, legal and others which
create their impact upon the respective firm.
Political- It is the first component of this analysis which include political policy and
stability like trade restriction, taxation policy, fiscal policy, political stability and instability and
others. The respective company and its business highly affected by Brexit because due to it the
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