Entrepreneurial Strategy Assignment

Entrepreneurial Strategy 2018-19
Comprehensive situation analysis on Prezzo Restaurant.
Submitted in partial fulfilment of the requirements for the award of the degree of
Bachelor of Arts
In Business Entrepreneurship (Top-up)
Module: MKT3031

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................4
INTRODUCTION...........................................................................................................................4
Critical evaluation on Entrepreneurial Strategies.......................................................................4
C. Analyse of Prezzo Restaurant’s strategic situation capability and position...........................9
SMART OBJECTIVES: ..........................................................................................................13
Implementation of the Strategy.................................................................................................13
RECOMMANDATION............................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

EXECUTIVE SUMMARY
Business strategy refers as a long term plan of action designed to accomplish a
specific goal or objectives. In this report different models were used such as Porter's
Five Forces Model, BCG Matrix, McKinsey's 7s Model, PIMS Strategy, SWOT
Analysis, TOWS Analysis and PESTLE Analysis. All these are consider useful
models which will help an organisation to gain competitive advantages within given
time period.
INTRODUCTION
This report will focus on service sector in the UK.
In order to complete this report the company, which has been chosen, is dealing in the
food sector, Prezzo Restaurant.
This report will cover entrepreneurial strategies for example: BCG Matrix,
McKinnesy 7S and Porter’s Five Forces. For situation analysis, this report will present
several modules for example: SWOT, TOWS and PESTLE. For current situation
analysis this report will present SWOT and TOWS whilst PESTLE analysis will apply
for current market situation. Besides this report will explain five key objectives using
SMART concept.
This research will provide several implementing strategy for the above mention
strategies and modules. Moreover, the report will provide some recommendations to
Prezzo Restaurant. These recommendations will help the company to understand and
major situation in the market.
Critical evaluation on Entrepreneurial Strategies
Porter's Five Forces Model:
Michael E. Porter proposed the following Model. This Model states that in order to
know about the competitive environment of any business, the following five forces
will be used which are explained as under: