ENTREPRENEURIAL STRATEGY EXECUTIVE SUMMARY The report follows the various entrepreneurial strategies like BCG matrix and McKinsey 7S framework and their importance in shaping the business. Although, the restaurant is the SME in United Kingdom but still there are certain changes that they need to prevail because the restaurant chain has not seen significant growth in the past few years, the sales have remained stagnant. This report includes detailed analysis of company by performing SWOT analysis, PESTLE analysis and applying management tools like McKinsey'