Entrepreneurial Strategy

This presentation explores the different strategic models used by entrepreneurs to gain a competitive advantage and achieve specific goals. It covers SWOT analysis, VRIO framework, PESTLE analysis, Porter five forces, change management, and Ansoff matrix. The case study focuses on Southern Business Technologies, a small-scale business.

Entrepreneurial Strategy

TABLE OF CONTENT
Introduction
SWOT analysis
 VRIO framework
Pestle Analysis
Porter five forces
 Change management
Ansoff matrix

INTRODUCTION
Entrepreneurial is a person that has ability to bring new
innovation and creativity through planning to start a new
enterprise and bearing sufficient amount of risk.
Entrepreneur is an Individual that planned various
strategies for effective operation of business and
achievements of specific goals. It has critical thinking and
effective time management skills that helped entrepreneur
to gain competitive advantages in particular industry. There
are various strategic model that are used by entrepreneurial
to known about various internal and external factors that
affects operation of business.

Model for evaluation of organisation strategic
capabilities and position of organisation
SWOT analysis is a model that is used to indentify
internal strength and weakness of firm that can be used to
make effective utilisation of available opportunities.
Strength
Quality of technology and services South business
technologies strength lies in its quality of technology and
services that it render to target customers in order to earn
sufficient amount of profitability.

VRIO Framework
It is model that is used by entrepreneur to identify internal
resources and capabilities of organisation that company
can uses to gain competitive advantages Therefore for
components of VRIO Framework can be used to
evaluation organisation strategic capabilities and market
position of Southern business technologies such as:

Valuable Rare Imitable Organisation
Management system Yes No Yes Yes
Human resource Yes No Yes Yes
Technologies Yes Yes Yes Yes
Organisational structure Yes No Yes Yes

VRIO FRAMEWORK
Valuable: Southern business technologies have valuable
management system and highly skilled, qualified and
experienced employees that are working together for
accomplishment of specific task so that company can earn
maximum profit margin.
 Rare: Technologies of Southern business technologies
is rare as it have used innovative and differentiate
techniques to deliver qualitative services to customers.

Pestle analysis
It is another model that is used to analysis various
external factors that adversely impact on performance and
operation of organisation.
Political Factors:. Southern business technologies is a
small enterprise that helps in better connection between
people that are staying away from each other therefore
Brexit have not adversely impacted on company.

Social Factor: They likes to share information or
exchange ideas, view through use of such social medium
therefore southern business technologies through
providing telecommunication services helps in satisfaction
of their needs beyond their expectancy.
Company has used innovative technologies to provide
better network connection so that various individual can
easily share their information within limited time frame.

Environment Factor: Environment factors have forced
company to take various steps to reduce amount of
wastage that have resulted in increase in cost of Southern
business technologies.
It has taken various steps for optimum utilisation of
resources, reduction of total amount of wastages so that
resource in the environment can be preserved for health
and wellbeing of individual.

Porter five force model
It is model that is used to indentify level of competition within
particular industry so that entrepreneur can formulated effective
strategies to gain competitive advantages and earn sufficient
amount of profitability.
Level of competition: Continuous increase in competition level
of business is one of the threats that need is avoided by company
through making innovation in technologies.

CONT.
Power of consumers: Entrepreneur in order to
maintain customer’s loyalty and satisfaction have
made appropriate changes and provide 24
hours services to end users for long term growth
and survival of enterprise.
Power of suppliers: Company through
maintaining strong relationship with supplier and
making timely payment for products and services
have contributed in overall growth of enterprise.

Change Management
Entrepreneur has an ability to easily adapt to various external changes
or bring innovation within firm so that wants of people can be
satisfied within limited time frame.
Unfreeze: Entrepreneur has planned to provide more respect and
importance to each employee of Southern business technologies so
that they can easily adapt various changes of external environments.
It continuously motivates individual to adapt to recent technologies
or trends so that company can rapidly grow its business across UK
and worldwide.

Ansoff Matrix
 It is model that can be used by entrepreneur of Southern business
technologies to develop appropriate strategies in order to gain
maximum market share and customers satisfaction for long term
growth and success of enterprise.
Market Penetration: Entrepreneur planned to enter into similar
market segment with existing products and services to attract new
as well as existing individual to make purchase of particular company.

Market Development: It is another strategy can also
used by entrepreneur to achieve its goals and expand
operation of enterprise across worldwide.
Southern business technologies by entering into new
market segment or expansion of business in various
countries can earn more amount of profitability

CONCLUSION
It can be concluded that entrepreneurs prepared various strategies in
advance so that business can face various challenges and make effective
utilisation of available opportunities so that objectives can be achieved.
It effectively analysis market condition and recent trends so that need of
customers can be fulfilled and company can earn maximum amount of
profitability.
 Entrepreneur changes its strategies as per situation and motivated
individual to adapt various changes so that people can get maximum benefits.

REFERENCES
Horst, S. O., Järventie-Thesleff, R. and Perez-Latre, F .J., 2020.
Entrepreneurial identity development through digital media. Journal of
Media Business Studies, 17(2). pp.87-112.
Pastwa, A., Verwaal, E. and Saly, A. W., 2017. Can large centralised
companies develop entrepreneurial orientation through an acquisition
strategy?. Frontiers of Entrepreneurship Research, 36(1).
Omisakin, O., Nakhid, C., Littrell, R. and Verbitsky, J., 2016. Entrepreneurial
orientation among migrants and small and medium enterprises.
Murni, T., 2017. The Effect of Entrepreneurial Orientation to Low Cost
Strategy, Differentiation Strategy, Sustainable Innovation and Performance of
Small and Medium Enterprises (Studies at Batik Small and Medium
Enterprises in East Java Province, Indonesia). European Journal of Business
and Management, 9(20). pp.137-53.

Appendix
Before conducting research on entrepreneurs strategy all group member
were worried and confused that what may be the strategy that can be used
by entrepreneurs to establish and run business smoothly.
Each member have little knowledge about entrepreneur strategy and model
that can be used by it to make crucial decision for growth and success of
organisation.
We all group member have decided to make presentation on case study of
entrepreneurs of small scale business that is Southern business technologies.