Smart Parking Systems Using IoT

The assignment delves into the implementation of smart parking systems powered by the Internet of Things (IoT). It analyzes the advantages these systems offer, including improved parking efficiency and reduced congestion. The document also discusses the challenges associated with their deployment, such as data security and infrastructure costs. Finally, it outlines future trends in smart parking technology, highlighting its potential to revolutionize urban mobility.

ENTREPRENEURSHIP

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
MAIN BODY...................................................................................................................................1
An overview of the automated car parking business..............................................................1
External Environmental Analysis...........................................................................................1
Industry/ Market Analysis......................................................................................................4
Key People and Skills.............................................................................................................5
Financial Feasibility...............................................................................................................6
REFERENCES................................................................................................................................8

EXECUTIVE SUMMARY
The present study is based on feasibility analysis of Intelligence car park in Port Louis,
Capital city of Mauritius. The technological advancement car parking system is being designed
for developing a user friendly, intelligent and automated car parking system that effectively
reduce manpower, fuel consumption of vehicles, land area of parking and reduce the carbon
emission. Port Louis is the biggest city and capital of Mauritius and it has been centre of
business. As the city, is the biggest city in Mauritius, population is also high and they face many
problems regarding car parking and this has given rise to car traffics in Port Louis. The limited
space caused many vehicles to be wrongly parked nearly everywhere in the city that has created
a phenomenon of illegal parking. The Intelligence Car Park In Port Louis will be set in on 20
acres of land and will compromise 5 levels with 2500 automated parking slots. The
Entrepreneurship study is based on a comprehensive study of micro and macro environment by
using PESTLE and SWOT analysis.
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MAIN BODY
An overview of the automated car parking business
Over the decades with the development of Mauritius, the entrepreneurs are reach in a
situation where the manual car parking system in commercial spaces need to be replaced
(Automated Parking System Market, 2019). The intelligent parking business is associated with a
building management field and system, e.g. high-tech architecture and automation. The
Automated Parking System also called as APS that was developed in order to reduce the area
designated for parking cars. So the approach taken in the APS is to park vehicles in multi-level
vertical stacks. There are various types of Automated car parking system such as; AGV system,
RCG system, Puzzle system, Shuttle system, Tower system, Silo system and Crane system
(Dargaye, Gobin-Rahimbux and Sahib-Kaudeer, 2019).
External Environmental Analysis
External environmental analysis refers to a strategic tool that tends to identify all the
macro environmental factor that can affect the performance of business. It is essential for
entrepreneurs to have an understanding of the external environmental factor that can have
negative or positive effect on the business and on the strategic decision of the project and to
ensure the success of project of intelligence car park (Schaltegger and Wagner, 2017).
Political factors
Political factor have appears as a supportive character for the car park project. The
government of Port Louis, the capital city of Mauritius is highly welcome the unique project in
the city and encourage the emergence of artificial intelligence in Mauritius. The political factor
of the country is stable that is positively enhances the performance of the project in Port Louis.
The encouragement, stability by the government of the capital city of Mauritius is an opportunity
for the business to implement the project effectively and serve the services to the consumers.
Economic factors
The economy of Mauritius gradually picking up and the economic transition of Port
Louis have transformed the country and uplift the economic condition and status of the
population. There is massive public investment in transport and road infrastructure (Mauritius
Inflation Rate, 2019). The economy of the country is expected to reach $20.2 billion by 2020 and
Port Louis is the fastest growing city compare to any other city of the country. The project have

benefits from the highly developed service sector. The technological sector has grown by 4.5%
in the country that is an opportunity for growth and success of the project.
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Illustration 1: Inflation rate in Mauritius
(Source: Mauritius Inflation Rate, 2019)

Social factors
The population of Mauritius having a quality life and their living standard and lifestyle is
rising. According to a research there were 319440 vehicles registered in Mauritius in 2006 and it
increases in 2017 to 531797 registered vehicles. Thus, the economy of the city is favourable for
the project (Mauritius Number of Registered Vehicles, 2019). Highly investment in transport by
consumers creates opportunity for entrepreneurs of the project to serve the market of Port Louis.
Also, population are facing a lot of traffic due to illegal parking that can be reduced by the
project.
Technological factors
The project is based on the technology, thus, this factor appears as opportunity and
growth for the business. Port Louis is one of the most technological advancement city of
Mauritius. The technology in the project should be of fast speed that deliver or serve the services
effectively to the consumers. Government of Mauritius has invested significant funds into
various projects that foster higher level of tourism in the country that is an opportunity of the
success of the project (Heimberger and et. al., 2017).
Environmental factors
The project is environmental friendly as the building of technological car parking have
solar panels and rain water harvesting to be stored and will use in car wash. Thus, the
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Illustration 2: Number of registered vehicles in Mauritius
(Source: Mauritius Number of Registered Vehicles. 2019)

environmental factor does not have negative impact on the project and in contrast car parking
project also is environmental friendly.
Legal factors
This factor has both, negative and positive impact on the project. The issue of permit
from the law can be a threat for the project. Other than that, there are various laws such as
Ministry of renewable energy, have tax laws on the cars that emits CO2. It can have impact on
the users and on the business (Raza, Khan and Shaikh, 2017). The laws of Mauritius regarding
taxes, limitation of resources can limits the business of technological car parking.
Industry/ Market Analysis
Car parking have a fundamental role in mobility, accessibility and economic development
of Port Louis. Port Louis considered to be an upper middle income and modern market.
Entrepreneur of the city identify that traffic jam impacts on the country and obstructed road due
to illegal parking (Litman, 2018). The potential consumers targeted under this business are those
who own vehicles and they are seeking to have quality services and they want to get rid with the
traffic and illegal parking issues. Along with it, people want ease and convenience in parking
system. The car parking services can be split into two major parts;
 Semi-automatic
 Fully automatic
SWOT Analysis Strengths- This is the first automated car parking business in Mauritius. This is the
strength for the industry as there is no competitor and there is high barrier to entry.
Consumer demand is high in Port Louis for modern parking services (Ahad, Khan and
Ahmad, 2016). The rising demand is the key to success for the automated car parking
businesses. Weaknesses- The major weakness face by the automated car parking business is high
capital investment. As the business is very first in the country, staff has no experience
that is a drawback for the industry. Also, the maintenance cost is high that limits the
potentiality of the business to provide services to their consumers. Opportunities- The automated car parking system is just established in Port Louis, now
they have many opportunities to expand the business in throughout Mauritius. After the
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success of car parking system, the industry are looking to grab more opportunities to
expand the services in car analytics, car spa and car wellness (Jog and et. al., 2015).
 Threats- As the company and their operation is based on technologies, dynamic upgrade
of software and automation might be appear as risk for the industry. Companies in the
automated car parking system should be upgrade with all the new technological
advancement and software to avoid the threat.
Advantage of Automated car parking system
 It reduces traffic jam due to illegal parking in the city.
 Consumer can book vacant slot before so it saves a lot of time.
 Automated parking system reduce the chances of robbery and stealing.
Key People and Skills
Entrepreneurs are responsible to identifying key people and skills for the potential
business that are an important part of the entrepreneurial journey because the people or
government who invest in the business are willing to know how the business will cope. Key
people are those individuals or teams who are responsible for run a business and complete the
operation through their ability, skills and knowledge (Pham and et. al., 2015). Also, they are
responsible to identify the consumer need and demand and deliver the quality goods/services.
Following are the required skills in the key people who are responsible to drive the
automated parking business;
Technical skill
This is the most essential skill to must have in the key people. Technical skill refers to the
ability and knowledge required to accomplish automated and technological task in the business.
In the business people are required to be familiar with various machineries that are implemented
in the building or any other chosen place. In the automated parking business, many kinds of
machineries are implemented such as; DC motor and other equipment, devices (Mahmood and
et. al., 2018). To manage all the system and the whole process, individual need to have
technological skills.
Marketing skills
For enhancing the sale of services and profit of the industry, entrepreneur should have
marketing skills in order to aware services providing by the company to consumers effectively.
Other than that, marketing skill is also essential to understand the need and demand of the
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potential consumers (Junge, Severgnini and Sørensen, 2016). In order to promoting the services
and targeting the sale, marketing skill help in selecting the advertising method that effectively
enhance the sale of the business. For this, the handling person need to know about the market
place of Port Louis and whole Mauritius.
Negotiation skills
Automated parking business generally have horizontal parking platforms. The car enters
to a lower platform and is lifted up and the top car can only leave when lower position is vacant
(Ahad, Khan and Ahmad, 2016). This process required people in the business to have effective
negotiation skills so that the process went smoothly and efficiently. Other than that the process is
all go through device from booking to payment, so negotiation skill enable individuals who are
working in the parking business to negotiate consumers with the process so that they can familiar
with the procedure. Along with it, individual need to effectively negotiate with suppliers as well.
Quality assurance
An entrepreneur is not only concern with making profit, they also concern with quality
services deliver to the consumers (Raza, Khan and Shaikh, 2017). Quality assurance is wide
range of concept that covers all the functions in the business that collectively and individually
influence the quality of services. The department or leader or manager in the company who
appoint as a quality manager is responsible for managing the quality.
Planning skill
This skill is required in the entrepreneur for having long term plan as well as short term
plan. Planning is essential for the smooth operation of the organisation. This skill required
individuals to think out of the box. The planning skill helps an individual to develop strategies to
accomplish goals. The requirement of the skill is depends on the nature of business and situations
arises in the project of automated car parking business.
Financial Feasibility
It is one of the most important feasibility analysis required to carry out Intelligence
parking project. This is an analysis and evaluation of the proposed project in order to determine
estimated cost. It is essential for the entrepreneur to make a realistic estimation of the sales over
the plan period that help them to forecast receipts from sales and to set working target.
Assets MUR Liabilities MUR
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Land 500M Financed by:
Building 1000M Equity 690M
Automated Equipment 1000M Loan 2060M
Working Capital 250M
Total Assets 2750M Total Liabilities 2750M
The Port Louis Intelligence Car Park project is estimated to tune of MUR 2750M. From
the total amount 75% will be financed by corporate loans to tune 2060M from the Mauritius
Commercial Bank in against of an asset of front land of the beach of 20 acres that is owned by
two investors at a current market evaluation of MUR 1000M. Along with it, a fix charge will put
by MCB on the Port Louis Intelligence car park building that will have an estimate value of
MUR 1750M that include value of the land after completion the building. The investors will
invest MUR 690M as equity participation by the Bhoyroo family that is already an accomplished
entrepreneur in the real estate and education business. The viability of the project regarding
finance is rests on high asset backing and high-end automation technology.
According the financial projection and derivation, it is assuming that the rate of parking
ca be raise by 50% in one year and by 75% in two years and 100% from the third year of
operation of business. It is estimated that company will recover its investment cost by year 6. It
is also estimated that the profit optimisation revenue to be MUR 540M per year and the
occupancy rate is assuming by 100% with all 2500 car parks booked on monthly basis.
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REFERENCES
Books and Journals
Ahad, A., Khan, Z. R. and Ahmad, S. A., 2016. Intelligent Parking System. World Journal of
Engineering and Technology. 4(02). p.160.
Allam, Z. and Newman, P., 2018. Economically incentivising smart urban regeneration. Case
study of Port Louis, Mauritius. Smart Cities. 1(1). pp.53-74.
Dargaye, H., Gobin-Rahimbux, B. and Sahib-Kaudeer, N. G., 2019. Agent-Based Modelling for
a Smart Parking System for Mauritius. In Information Systems Design and Intelligent
Applications. (pp. 367-377). Springer, Singapore.
Das, A., Dash, P. K. and Mishra, B. K., 2018. An Intelligent Parking System in Smart Cities
Using IoT. In Exploring the Convergence of Big Data and the Internet of Things. (pp.
155-180). IGI Global.
Heimberger, M. and et. al., 2017. Computer vision in automated parking systems: Design,
implementation and challenges. Image and Vision Computing. 68. pp.88-101.
Jog, Y. and et. al., 2015. Understanding smart and automated parking technology. International
Journal of u-and e-Service, Science and Technology. 8(2). pp.251-262.
Junge, M., Severgnini, B. and Sørensen, A., 2016. Product‐Marketing Innovation, Skills, and
Firm Productivity Growth. Review of Income and Wealth. 62(4). pp.724-757.
Litman, T., 2018. Parking management best practices. Routledge.
Mahmood, Z. and et. al., 2018. Towards a fully automated car parking system. IET Intelligent
Transport Systems. 13(2). pp.293-302.
Pham, T. N. and et. al., 2015. A cloud-based smart-parking system based on Internet-of-Things
technologies. IEEE Access. 3. pp.1581-1591.
Raza, H. R., Khan, M. F. R. and Shaikh, S. R., 2017. ELEVATOR BASED AUTOMATED CAR
PARKING SYSTEM.
Schaltegger, S. and Wagner, M., 2017. Managing the business case for sustainability: The
integration of social, environmental and economic performance. Routledge.
Vera-Gómez, J. and et. al., 2016. An intelligent parking management system for urban
areas. Sensors. 16(6). p.931.
Online
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Automated Parking System Market. 2019. [Online]. Available
Through:<https://www.keyc.com/story/39864127/automated-parking-systems-market-
global-industry-analysis-size-share-growth-trends-and-forecast-2019-2025>.
Mauritius Inflation Rate. 2019. [Online]. Available
Through:<https://tradingeconomics.com/mauritius/inflation-cpi?user=nunote>.
Mauritius Number of Registered Vehicles. 2019. [Online]. Available
Through:<https://www.ceicdata.com/en/mauritius/number-of-registered-vehicles/
number-of-registered-vehicles>.
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