Unit 32 – Business Strategy

Unit 32 Business
Strategy

Table of Contents
INTRODUCTION.......................................................................................................................................4
TASK 1.......................................................................................................................................................4
P1 Apply appropriate frameworks to analyze the macro environment for a given organization..............4
TASK 2.......................................................................................................................................................9
P2 Using appropriate frameworks analyze the internal environment and capabilities of a given
organization.............................................................................................................................................9
TASK3......................................................................................................................................................13
P3 Apply Porter’s five forces model and to evaluate the competitive forces of a given market sector for
an organization......................................................................................................................................13
TASK 4.....................................................................................................................................................15
P4 Apply a range of theories, concepts & models, interpret & devise strategic planning for a given
organization...........................................................................................................................................15
CONCLUSION.........................................................................................................................................18
REFERENCES..........................................................................................................................................19

INTRODUCTION
To maintain business appropriately, it is mandatory to follow strategic business strategy
which leads long term success of the firm. Through specific business strategy, companies can
effectively maintain their market growth and obtain high level of revenue. Company need to
adopt strategic management plan that mainly associated with the formulation & implementation
of specific objective and goals that are initiated by the managers on the behalf of their
stakeholders. All the goals concerned about many resources & also assessment of the internal &
external environment. For this project, Jaguar Land Rover company is considered which is
multinational automation firm that mainly manufacturing luxurious vehicles & also sport utility
vehicles. This company founded in 2008 and headquartered in Whitley Coventry, UK. The prime
concern of this assessment is to determine the macro environmental factors, internal environment
and its capabilities. Apart from this, various models and theories like PESTLE, SWOT,
Stakeholders analysis model, Ansoff Matrix model, Porter’s five force model and many more
apply in this project. All the applications of this model helpful in formulation of a strategy and
maintain a strategic planning.
TASK 1
P1 Apply appropriate frameworks to analyze the macro environment for a given organization
To evaluate the macro environment, it is necessary to apply specific appropriate
framework. There are various frameworks utilized by the Jaguar Land Rover which are discussed
below -
PESRLE Analysis
This analytical framework is helpful to identify the impact of of external business
environment on the operations of the company. Explanation of all these factors in context of
Jaguar Land Rover is as follows -
 Political Factors - These factors are incorporated with taxation policies, trade
regulations, trade restrictions, tax incentive, and foreign trade policies. Jaguar Land

Rover mainly concern about to maintain strong reputation and trust level which can help
full to improve strong political motivation globally (Achinas and et. al.,2019).
 Economical Factor - These factors mainly associated with the infrastructure, economic
development, changes in economy, interest rate, exchange rate, inflation & recession.
Jaguar Land Rover, strong export base maintain by the company. Through highly mobile
force & technological investment are helpful to maintain the impact of economical
activities. Social Factors - These factors include science and specific educational background,
English speaking population, buying behavior of the customer, income of the customer.
Jaguar Land Rover maintains their brand value and also provide innovative features
luxurious car to their customer.
Figure 1, The PESTEL Framework Explained: 6 Important Factors, 2015
 Technological Factors - The main concern of this factor is to adopt high-level of
technologies and software which can help full to produce something innovative to attract
the customer in context of luxurious car and other vehicles which are mainly designed