Entrepreneurship and Business Model | Assignment

P5014
Entrepreneurshi
p and Business
Model

Contents
Executive Summary..................................................................................................... 3
Product development plan............................................................................................. 4
General plan.............................................................................................................. 8
Project schedule........................................................................................................ 10
Financial plan.......................................................................................................... 11
Conclusion.............................................................................................................. 13
References.............................................................................................................. 14
Appendix................................................................................................................ 17

Executive Summary
Restaurant avail huge variety of food such as American, Asian, and European cuisine. The
concept of business is to avail food and beverages made up of 100 percent organic
ingredients delivered from local organic farm market. “BIO AMO” is named as the business
with the menu of organic items featuring home-grown pesticides herbs and vegetable to know
where these vegetables and meat are being sourced on menu. The operating time of business
is 18 hours a day. USP includes fresh and local organic food. After conducting the market
research, it is seen that customers have grown very mindful of health and they pay more
attention to nutritional value. Target market includes eating healthy people especially the
younger people. Organic customers include families with young children, health issues,
entrepreneurs, young people, government officials, and foreigners in China. Sustainability
can change overtime by increasing its sales revenue with 20 percent every year, growth rate
with 10 percent every year, and net income with 15 percent every year.
Competitive advantages of the products offered by the company includes healthy variety of
food, healthy meal in Xintiandi, “feel good” factor is among the related customers by the
consumption of healthy food. The earlier report defines the sustainable vision of the resource
efficient design. It will protect health of occupants, reducing waste, environmental
degradation, carbon footprint, and improve the employee`s productivity. This report is the
continuation of previous analysis, which brings out new product development plan of BIO
AMO Restaurant. Furthermore, there is a description of general plan for development, project
scheduling, and financial planning for upcoming one year. As a sustainable business, it is
important to consider the business idea of organic food, which is quite appropriate for the
people who follow healthy lifestyle. While offering this business proposal into the potential
investors when bringing to invest, it is important to invest in business by evaluating return on

investment, and profitability ratios. The mission of BIO AMO is to avail healthy, dining
experience, delicious, and environmentally suitable locations.
The vision of the company to avail restaurant best healthy and conscious in city as being
evolved by continuously growing. Meanwhile, location plays an important role in the success
of the organisation. Xintiandi is fashionable area, which is planned to rent a particular space
for the establishment of restaurant. Chinese millennial attitude is important with the increase
in spending power. Core group of the technological perceptive network connection and the
skilled customers account for one-third of Chinese people with entire working population in
US.
Product development plan
The operational plan elaborates the needs of business operations such as facilities, locations,
and equipment. Higher-level description of how services and products will be created will be
described. The business operations will include day-to-day operations, physical plant,
equipment, production, inventory, cost, feasibility, assets, and the special needs (Lawson,
2017).
(Source: Boisclair, Lusardi, & Michaud, 2017)