The Assignment on Entrepreneurship and Innovation

Running Head: Entrepreneurship and Innovation
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Entrepreneurship and Innovation
Student Name
1/17/2020

Running Head: Entrepreneurship and Innovation
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Executive Summary
The report comprises the details of HEROTouch software and its description. It shows that how
this software will launch in the market and what is the management of the HEROTocuh. The
software enables the fingerprint access; collection of information, set data’s and manages the
work and information. As it is demanding, many investors are ready to launch it and that will
give rise to competition at high level. The report shows the structure and strategies which will be
adopted by the software developer. Also the report encompasses the major competitors and
includes their work and market share. This software is environment friendly and use of it will
reduce the wastage of paper.

Running Head: Entrepreneurship and Innovation
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Contents
Introduction......................................................................................................................................4
Venture Description.........................................................................................................................4
Management....................................................................................................................................5
Legal Structure.............................................................................................................................5
Operational Management.............................................................................................................5
Marketing Plan.................................................................................................................................6
Segmentation................................................................................................................................6
Geographic...............................................................................................................................6
Demographic............................................................................................................................6
Psychology...............................................................................................................................6
Behavioural..............................................................................................................................6
Targeting and Positioning............................................................................................................7
Communication Strategy.................................................................................................................7
Competitor Analysis........................................................................................................................7
Competition Rivalry.....................................................................................................................8
Threat of New Entrants................................................................................................................8
Financial Analysis...........................................................................................................................8
Risk and challenges.........................................................................................................................9

Running Head: Entrepreneurship and Innovation
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Conclusion.......................................................................................................................................9
References......................................................................................................................................11