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Marketing Management Assignment 2022

This group assignment requires the analysis of one organization and its operating environments from a marketing perspective, and the development of a marketing strategy based on the learnings from lectures 1-9.

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Added on  2022-09-17

Marketing Management Assignment 2022

This group assignment requires the analysis of one organization and its operating environments from a marketing perspective, and the development of a marketing strategy based on the learnings from lectures 1-9.

   Added on 2022-09-17

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Marketing
Management
Apple iPhone 6S
Marketing Management Assignment 2022_1
Brand Positioning and Brand
Equity
The Apple iPhone 6S is
the:
• Ninth generation smartphone
designed by Apple Inc.
• With strengthened chassis
• 12 megapixel camera
• Updated system-on-chip
• Enhanced fingerprint recognition
sensor along with “Hey Siri”
abilities.
• The new facet of the iPhone 6S is
the “3D Touch” that capacitates
pressure sensitive touch inputs.
Marketing Management Assignment 2022_2
Competitive Information
• Significant competitor of the
product are android phones like
Samsung Galaxy S6 Edge, Sony
Xperia Z5 Premium, Samsung
Galaxy Note 5, HTC One M9 and
LG G4 .
• The competition is based on the
display technology featured in
these smartphones such as the
QHD AMOLED and Force Touch
display that are present in
Samsung and Sony, however not
in the iPhone 6S.
• CPU used in iPhone 6S, is limited
to two while Android flagships
have upgraded the core to at
least 6 in count.
Marketing Management Assignment 2022_3
Environmental Scanning
Political Factors:
• Free trade policies
• Reduced political
disturbances
Environmental
Factors:
• Adoption of
sustainable practices
• Ecological trends
Social Factors:
• Sociocultural trends
• Questionable Anti-
Apple sentiments
Legal Factors:
• Strict privacy
regulations by
governments
• Lawsuits regarding
third party repair
services
Economic
Factors:
• Stable economic
conditions
• Improved GDP
Technological
Factors:
• Increasing cloud
computing demands
• Growing demands for
technological
integrations
Marketing Management Assignment 2022_4

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