Entrepreneurship and Intrapreneurship - A Case Study of Samsung

This article is a case study of Samsung, a multinational South Korean company. It discusses the entrepreneurship and intrapreneurship of the company, including its history, success in the electronic business, developing business prospects, and more. The article also compares and contrasts the leadership skills of the company's founder, Lee Byung-chul, with those of the author.

Running head: ENTREPRENEURSHIP AND INTRAPRENEURSHIP
ENTREPRENEURSHIP AND INTRAPRENEURSHIP
Name of the Student
Name of the Organization
Author Note

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Company and Entrepreneur overview
Samsung is a multi national South Korean Company which was founded in the
year 1938. It was originally meant to be a trading company. Right now Samsung is presently
known for holding companies and subsidiaries united under the brand name of Samsung.
Samsung was founded by Lee Byung-chul where he had only forty employees and its major
business was production and distribution of groceries within the city of Su-dong near Daegu. An
entrepreneur is a person who has a vision which could change million of lives and help the
country to grow economically at the same time. After the failure of his first business Chul had
establishedhis export business in Daegu on 1st Mach, 1938 and named it as the Samsung Trading
Company (Omer, 2019). The company was known for exporting various type of goods like the
vegetables, fish, and fruits to many parts of China. There the company saw a major boom in its
supplying goods throughout Korea and ven to other countries. During that time Samsung was
considered as the one of the bet ten largets trading companies( Jang, Woo Bock, & Kim, 2015).
Chul’s vision brings creative ideas which creates employment opportunities and
helps the society to prosper and grow. Lee Byung-chul from South Korea has changed the entire
electronics and the smartphones market when his company called Samsung came into market
along with their world changing technologies. The founder Lee Brung-chul ‘s company Samsung
has been under many crests and troughs all these years and in the present day it stands as a
symbol which represents growth, innovation and prosperity.
Chul had a strong belief in industrialization and he wanted his company
Samsung to become a leader in each and every sector of the society. It was in the year 1960
when Samsung had made its entry into the electronics industry to take over the market just like it

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had its grab in the other sectors. Samsung had focused in creating innovative products in the
market and soon it had released its black and white television in the market. By the end of the
1990 Samsung already had six divisions which primarily focused in the development of
telephones, fax machines, computers, televisions, refrigerator and semiconductors. I have been
using Samsung smartphones for the last five years. Presently I am using the Galaxy A9, which is
one of the best budget smartphones produced by the company (Leachman, Kang & Lin, 2016).
Success in the Electronic Business
In the year 1991, Samsung had acquired Hanguk Jeonja Tongsin which was a major
company in the telecommunication business. This was the year when the company was known to
be an owner of its own telecommunication division under Samsung Electronics. The founder of
the company had died in the year 1987 in Seoul, South Korea. But the co founders of the comapn
had kept following his philosophy in its large scale of expansion. The company expanded as
never before and set their plants in New York, Texas, London and in other parts of the world.
Samsung’s construction company also gathered major projects including that of the Burj Khalifa
in Malaysia (Lee & Lee, 2017).
Developing Business Prospects
Lee Byung-chul was an entrepreneur who had a vision of capturing the telecom market
by implementing the innovative ideas of his company. He had identified the markets in order
to begin the decision process. Samsung was known as a goods exporting company which used to
export vegetables, fruits and fishes to a major part of China from South Korea (Damayanti,
2018). Without considering the popular markets in China he would have not been able to bring
the growth in his company. Throughout his course of life he has gained competencies in many

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areas He had thought about his accomplishments and his company’s talents and skills which has
helped him to succeed. Some of the common areas of skills includes interpersonal skills
communications skills with his customers, leadership and organizational skills. With the interest
of its customers and consumers all around the world Samsung ahs its telecommunication market
in all areas of the world.
When considering the top three market where Samsung had experienced its major boom are in
the market of semiconductors, sugar refinery.He named the sugar refinery in Bunsan and named
it as Cheil Jedang. In the year 1945 the founder of Samsung, Lee Byung-chul was the leaders of
the largest woolen mill in Korea which was situated in the sub urban areas of the Daego city. It
was the largest woolen mill ever in the country. Samsung had also diversified its products into
many different areas. Lee sought to the establishment of Samsung as a leader in a wide arnge of
industries and organizations. Samsung then had decided to move into the lines of business as
insurance, securities an in retail market.
When it comes to prioritizing its market, in the year 1947, Cho Hong Jai, who was the
founder of Hyosung group jointly invested in the new company which was called Samsung
Mulsan Gongsa or the Samsung Trading Corporation along with the co founder of the company
Lee Byung-chull. Thus he had prioritized the company market in telecommunication industry
and thus in the present day it is positioned as the leading company in terms of smartphones
manufacturing.
The top choices of the company are researched and analyzed, the company believes that
by living on strong value is the key to a good business. Technology innovation of Samsung was
researched and analyzed and it was recognized that the digital is the future of developing aspect

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of consumer electronics. They regarded the digital age and analyzed both the incalculable
potentials and risks, which will be faced. Samsung took the opportunity as a challenge At
Samsung a rigorous code of conduct and core values are at the heart of every choices or
decisions that are made and implemented by the company. The company is dedicated in giving
the people a wealth of opportunities to reach their full potential (Pucik & Lim, 2018). Everything
which is done at Samsung is driven by an unyielding passion for excellence and an commitment
in developing the best products and services after completing various process of research and
analysis in the market. The founder of the company then decided to penetrate the upscale market
and gave up the lower market of the company in order to upgrade its brand image. It then
repositioned all the series of its products which were produced to flash to a upscale market.
Correspondent to the Samsungs new present market position, it has relatively higher price in its
category. The new Research and development department has its present strategies where
Samsung’s higher price would bring the company more profit and at the same time, they think
that it is better to imply good quality products rather than the manufacturing of cheap quality
products.
Samsung has always used in dept cross industry market research to enhance
performance and reach in the industry. Lee Byung-chull had his Global Strategy Group whichis
also known as the Samsung GSG; their top management key strategic advisor has the aim to
enhance its overall business performance ad global reach. The company has been known for
collecting and analyzes the secondary data from broad range of trusted and reliable sources
which includes the company websites, annual reports and other articles.

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Compare and Contrast
As an entrepreneur Lee Byung-chull was a hard working, self confident,
curious, risk taker, flexible and imaginative. It is founded that Lee Byung-chull was born in a
landlord family where he had briefly studied at Waseda University in Japan but he did not
graduate and came back home where he got involved with a number of family business ventures.
I strongly believe that Lee Byung-chul is an effective leader. Above all, it is a key element which
almost all successful entrepreneurs have. The physical traits of Lee Byung-chul that made me
think that he is an effective leader as because he was ver confident in his work in progress. The
way he learnt how he supports and facilitate his department and teams. He had a very good
communication skills with his employees and decisive in making decisions (Spulber, 2017).
I also believe that these types of leadership skills and personal attributes have
made me a good motivator and a leader. I am very confident with manging my employees to
accomplish anything they have set in their minds to do. I have also set an pleasant organizational
structure where the employees are frelly able to communicate with both the ,managers of my
company and also with other employees which has let them actively solicit their own ideas with
each other present in the organization. This process of actively communicating with each other in
the organization will increase the efficiency of work as well as it will be able to bring an
improvement of the business organization. Lee was always reminded himself that a good
communicator should not speak clearly with confidence but one should also be a god listener too.
He had always tried to take care of his employees by creating the best working environment
which will also help the employees to give their best at work. Therefore, for all the above

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reasons I believe Lee Btung-chull is a globally one of the successful effective leader whom I
follow in order to have the skills.
References
Damayanti, A. (2018). WHAT A MEANING OF PATENT, AND EXAMPLE OF PRODUCT
SAMSUNG MOBILE.
Jang, S., Hong, K., Woo Bock, G., & Kim, I. (2015). Knowledge management and process
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Jung, S. C. (2014). The analysis of strategic management of samsung electronics company
through the generic value chain model. International Journal of Software Engineering and Its
Applications, 8(12), 133-142.
Leachman, R. C., Kang, J., & Lin, V. (2016). SLIM: Short cycle time and low inventory in
manufacturing at Samsung Electronics. Interfaces, 32(1), 61-77.
Lee, W., & Lee, N. S. (2017). Understanding samsung's diversification strategy: The case of
Samsung Motors Inc. Long Range Planning, 40(4-5), 488-504.
Omer, S. K. (2019). SWOT analysis implementation's significance on strategy planning
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Pucik, V., & Lim, J. C. (2018). Transforming human resource management in a Korean Chaebol:
A case study of Samsung. Asia Pacific business review, 7(4), 137-160.

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Smith-Ditizio, A. A., & Smith, A. D. (2019). Samsung Company and an Analysis of Supplier-
Side Supply Chain Management and IT Applications. In Advanced Methodologies and
Technologies in Business Operations and Management (pp. 1249-1262). IGI Global.
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