Entrepreneurship and Leadership of Business Ventures

ENTREPRENEURSHIP
AND LEADERSHIP OF
BUSINESS VENTURES

Executive Summary
This report had focused upon development of business pan for Care Agency LTD that
provide qualified nurse and care staff to nursing homes, residentials homes, hospitals, private
complex who requires qualified staff. This report will provide details of business, location,
market, industry analysis, service description, competitive analysis, USP, operations plan, risk
and contingency plan, sales and marketing plan, finance and funding plan, management team.

Table of Contents
Executive Summary.........................................................................................................................2
BUSINESS PLAN...........................................................................................................................1
Business details and Location......................................................................................................1
Market/ Industry Analysis...........................................................................................................1
Product/ Service description........................................................................................................3
Value proposition/ Unique selling point......................................................................................4
Competitor analysis and competitive advantage.........................................................................5
Sales and Marketing Strategy......................................................................................................6
Segmentation Analysis................................................................................................................7
Marketing communication mix....................................................................................................7
Marketing expansion and development strategy.........................................................................8
Management Team......................................................................................................................9
Finance and funding plan...........................................................................................................10
Risk and Contingency plan........................................................................................................12
REFERENCES..............................................................................................................................15

BUSINESS PLAN
Business details and Location
Nowadays various kinds of care homes like nursing homes, residentials homes etc. are
opening that provides care and support to people 24*7 (Sukma, Lubis and Utami, 2019). These
care homes require qualified nurses that can engage with people and provide them with high
quality care. ‘Care Agency Ltd.’ is a kind of agency that provides qualified nurse and care staff
to nursing homes, residentials homes, hospitals, private complex who requires qualified
staff. This Care agency Ltd. will be located in Wolverhampton, England, UK. ‘Care Agency
Ltd.’ will be providing 24 hours support for seven days a week to all the nurses. Not only this, all
the senior nurses will be trained in a much better manner as they are much experienced and they
understand law in a much better manner. They will also provide opportunity to workers so that if
they want to work at same place then they will have an option to work at same place.
Market/ Industry Analysis
Market or industry analysis is one of the most important assessment for business plan and
it is crucial because it helps a business to understand market conditions (Moro Visconti, 2016).
This analysis helps a business to understand demand and supply of products and services in
industry. Industry Analysis of Care agency Ltd. will be done with the help of PESTLE analysis
and in order to understand opportunities and threats for Care agency Ltd. in market in which they
operate SWOT analysis will be done. Also, porter 7 force analysis will be done.
Porter 7 forces analysis
Industry dominant economic features- there are several factors which can impact on company. In
this entry barriers are strict in health care industry.
Source of competitive forces- there are already various companies operating in providing 24/7
care services. Thus, here competition level is high. So, this may create pressure on Care agency.
Driving forces- here, driving force in health care sector is change in lifestyle of people. This will
highly result in long term growth of care agency. Besides that, government policy changes is also
driving force in it.
Market position of rival firms- it can be analysed that the position of rival is strong in market.
They have built a strong image in offering health care services.
Competitive strategic moves- there is need to obtain info about strategy. It can be stated that
rivals are providing services at low cost.
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