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Report on Market Plan for Rainbow Hotels

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Added on  2020-05-04

Report on Market Plan for Rainbow Hotels

   Added on 2020-05-04

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Running head: MARKETING PLAN FOR RAINBOW HOTELSMARKETING PLAN FOR RAINBOW HOTELSName of the StudentName of the UniversityAuthor Note
Report on Market Plan for Rainbow Hotels_1
1MARKETING PLAN FOR RAINBOW HOTELS Executive SummaryThis report is based on the analysis of a sales and marketing of Rainbow hotel from the point ofview of a Hotel Sales & Marketing Consultant. This is a five star hotel located in Rotorua.Rotorua is a city located in New Zealand. The various aspects of the business based on PESTLE Analysis, Porter’s Five Forces Model andSWOT Analysis are discussed in detail in this report. The marketing mixes with respect to theseven Ps of marketing are mentioned. The report is concluded with the budget of the implementation of the sales and marketing planprovided. This will help the administration to decide about the feasibility and cost-effectivenessof the plan that is being implemented.
Report on Market Plan for Rainbow Hotels_2
2MARKETING PLAN FOR RAINBOW HOTELSTable of ContentsIntroduction......................................................................................................................................3Detailed marketing plan for Rainbow Hotels..................................................................................3Situational analysis of the market using Porter’s Five Forces, PESTLE, SWOT.......................3Market segmentation, target market and market positioning......................................................6Objectives of marketing...............................................................................................................7Strategies of marketing mix.........................................................................................................7Budget, Implementation and Control........................................................................................10Conclusion.....................................................................................................................................10References......................................................................................................................................12
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3MARKETING PLAN FOR RAINBOW HOTELSIntroductionThe report is based on the formation of a sales and marketing plan Rainbow Hotel locatedin Rotorua. Rotorua is a city located beside the Lake Rotorua, which is situated in area of Bay ofPlenty Region in the North Island of New Zealand. The hotel Rainbow is located in this city andit is a five star hotel. The ranking given to the hotels is different in different parts of the world. The star ratingsare given to the hotels based on the amenities, service level, price, location and cleanliness. Afive-star hotel possesses all the facilities that can be provided to the guests. The staffs showoutstanding levels of service and care provided to the customers. The maintenance, cleanlinessand hospitality provided to the guests in a five star hotel are of high standard. The guests haveaccess to golf courses, gym and fitness centre, pool, and tennis court and luxury spa services(Amini et al., 2012). In this analysis, a detailed marketing plan will be designed for Rainbow Hotel in the cityof Rotorua. The purpose of this report is to examine the market in this area with the help ofdifferent strategies. Further, the target market segment will be decided based on which themarketing strategies of the hotel will be formed. The ultimate objective is to sell the marketingplan to Rainbow Hotel.Detailed marketing plan for Rainbow HotelsSituational analysis of the market using Porter’s Five Forces, PESTLE, SWOTPorter’s Five Forces model is used to detect the profitability of the business in theindustry and its effectiveness. The five forces of Porter’s model are as follows,
Report on Market Plan for Rainbow Hotels_4

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