Entrepreneurship in the Food & Beverage Industry

Entrepreneurship

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Executive Summary.....................................................................................................................1
Industry Analysis.........................................................................................................................1
Operations and Management team Plan......................................................................................3
Marketing Plan.............................................................................................................................5
Financial plan...............................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Entrepreneurship is considered as act of developing a business while formulating as well as
scaling is to produce profitability. Moreover, within competitive as well as post COVID-19 era,
technology incorporation in product or procedures has become paramount (Akpa and et. al.,
2020). The firm have to bring innovation within marketplace as it aids them to grab the attention
of consumers. For this report the chosen firm is Spicy & Treaty which is a hypothetical business
that operates their functioning within food & beverages sector. It is basically located in London,
UK and deals in facilitating fast foods. The Topics which are going to be covered in this report
are description about business, Industry analysis, operations and management team plan.
Moreover, the marketing plan is also explained. Apart from this, financial plan is also developed
by incorporating various sources of finance.
MAIN BODY
Executive Summary.
Business plan is developed for new ventures names as Spicy & Treaty that would operates
their business in food & beverage industry. As COVID-19 pandemic situation is going on at
present time so this impact all business including respective one. For instance, they would plan
to formulate provide quality and healthy food items which is made up of organic ingredients and
also used AI technology for providing online service through drone delivery. Additionally, they
apply porter’s five forces model to understand the business attractiveness and competitiveness.
Additionally, operational, management team, marketing and financial plan is formulated for
knowing all aspects before introducing new ventures with UK marketplace.
Industry Analysis
Food & Beverage is considered as business categories which are complex international
accumulation of diverse sectors which seeks into food processing, manufacturing, food services
and others. Respective industry is going through rapid transformation along with advance trends
as well as innovation into particular areas (Claver-Cortés and et. al., 2020). Moreover, the
international food & beverage market is anticipated to develop form $ 5943.8 billion in year
2019 to $6111.1 billion in year 2020 at compound annual growth rate of 2.9%. The low increase
is specially due to monetary slowdown across countries thanks to the COVID-19 outbreak and
the measures to comprise it. The marketplace is then expected to get better and grow at a CAGR
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