ROVI: A Business Plan for an Organic Restaurant in London

BUSINESS DESCRIPTION / MARKET OPPORTUNITY
Entrepreneurship is defined as one of those elements that provide individuals chance to become an innovative person who are able to innovate
something new with package of valuable and satisfactory features. The current assignment will be based on Rovi, which falls under the
category of leading organic restaurants in the London, UK. For purpose of enhancing the satisfaction of individual person in the nation who
love food items but unable to approach to take meal out of home due to pandemic, Organization take initiative to develop a new business plan.
The current business plan is based on adding more value in existing menu as vegan items and more, through which management may take
action to offer, target market quality and tasty food products such as range of vegan dishes, fresh organic fruit juices and health snacks. ROVI,
mission is to provide satisfactory goods and services to all customers. It may concentrate on innovative component that makes its products
suitable and valuable at the time of post COVID-19. The current business plan might be successfully in term of gaining attention of millions
toward taking pleasure of eating health food items without making any sacrifice related to taste, flavour and quality of things. With this plan,
firm may fulfil the needs of consumers as they tend to purchase food items from those places where organic and fresh vegetables, fruits and
other food products are utilized.
INDUSTRY ANALYSIS
ROVI is running and managing business operations in Food & Beverage industry, which falls under the list of leading and profitable sectors in
the world. The size of chosen sector is defined via number of operating companies or ventures under that, which are accessible in different
categories such as restaurant, cafe, food courts, hotels, motels and resorts. It has spreads its branches all over the world with skilled and
experienced candidates. The growth rate of chosen industry is expected to grow from 5838.2 Billion at a compound annual growth rate of 7
Percent. In case of industry analysis, porter's five forces model is utilized that help to define factors that put direct impact on organizational
business plan (Khoirunnisa, 2020).

Threat of new entry-
The degree of this force is low to medium, because market entry in the Food & Beverage industry is not that easy. It may drive the attention of
companies toward conducting a lot of efforts in term of huge investment, for varied things and better understanding of current trends that
people are following (Banerjee, 2021). Due to the low and medium extent of this factor, ROVI and its management may take pleasure of
developing and implementing its business plan that help to gain new customers attention and retain existing forever, after pandemic, as people
in the recent time prefer to consume health food items.
Threat of substitutes-
The threat of this force is low, because in the chosen sector less alternative or substitutes are accessible that may enhance consumer
satisfaction in a post pandemic situation. It may put positive impact on business plan of restaurant, in term of driving management attention
toward taking pleasure of rapid growth and increasing profitability, which is not that easy for any hotel in the same industry to do so as it
needed a lot of time, efforts and key resources.
Bargaining power of customers-
The bargaining power of target market is high because customers have proper and overall information about where they may find out the
health food items that affect in positive manner. It may give them power to make bargaining related to a product or services utilization. Due to
this factor ROVI may face challenge in term of reforming pricing structure and other activities according to consumer needs and expectations.
Bargaining power of suppliers
The bargaining power of other stakeholders such as suppliers is low because number of raw material and food items suppliers accessible in the
Food & Beverage industry, which allow restaurant and its management to serve tasty and health food items to target market according to
demand and their requirements.
Competitive Rivalry:
Name of competitor Differentiation

Barluga It is one of those rivals of chosen company that give tough competition in term of offering and providing tasty
food products. ROVI may differentiate its venture from this rival in term of adding new dishes, drinks and snacks
into its menu.
Jacketz It is one of those baked potato bar that introduce a food bar concept and serve baked potatoes. Firm may
differentiate itself from this competitor in term of offering variety of vegan dishes to customers along with offering
fresh juices, tasty snacks by following baking process that keep all the essential nutrients safe.
The Greene House Organization may differentiate its venture from this rival in term of working with skilled and talented employees
who are able to make business sustainable and capable to cook vegan food items in variety, which in return retain
and attract profitable customers.
OPERATIONS AND MANAGEMENT TEAM
ROVI is the best restaurant in the London, that run its venture in the industry by developing and maintaining trustworthy relationship with
stakeholders such as suppliers, who are able to provide or deliver organic fruits, vegetables and other food items to firm according to demand
and requirement. In order to sustain business in the industry for longer time, its management may take decision to encompasses and manage
different process such as supply chain, market research marketing, etc. With trustworthy suppliers, organization may get its supplies without
taking too much time to run this procedure in rapid and progressive manner. As it may try to build relation with local supplier. For purpose of
preparing vegan dishes, snacks and fruit juices, there are varied forms of equipments will ROVI need. For example, it will require team of
skilled and knowledgable candidates who are holding creative behaviour that drive their efforts to innovate something new by using and
following veganism trend in the today's post pandemic world. ROVI and its management will transport all the organic food items to its own
restaurant through own vehicle. It will prepare each new dish or food product at own space, where the size of cooking area is wide.
Organization and its marketer will get new goods to consumers by promoting that in effective and appropriate manner, which drive their