COVID Challenge Business Plan

COVID challenge business
plan

EXECUTIVE SUMMARY
The present report is providing the manner in which a new business gets started and how
they use available resources as well using the same into their business plan. The report is
defining business plan for a start-up company named Cookies ‘n’ Crunches. In this manner the
start-up business report is associated with a full business plan and such accumulated strategies
which are going to be used by them for coming into the market.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
BUSINESS DETAILS.................................................................................................................4
MARKET/ INDUSTRY ANALYSIS.........................................................................................5
PRODUCT/ SERVICE DESCRIPTION.....................................................................................6
USP AND COMPETITOR ANALYSIS.....................................................................................7
OPERATIONS PLAN.................................................................................................................9
RISK AND COTINGENCY PLAN............................................................................................9
SALES AND MARKETING STRATEGY...............................................................................11
FINANCE AND FUNDING PLANS........................................................................................12
MANAGEMENT TEAM..........................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Entrepreneurship is regarded as the process in which new venture get started and business
opportunities are inhaled. These are associated with using combination of differential resources
so that useful results can be gained in terms of financial improvement, people satisfaction and
other constraints (Alrawadieh and Alrawadieh, 2018). An entrepreneur is having capability of
identifying these resources and providing legal identification to their business or venture. This
report is providing the complete business details and various constraints regarding a new
business start-up in the respect of Cookies ‘n’ Crunches and its market analysis which are
suitable for the market environment. On the other hand the report is including regarding USP of
the business which is helpful in attracting number of customers and to get market positioning as
well. In this manner using business plan the complete analysis in respect of financial resources
and other constraints are enlightened.
MAIN BODY
BUSINESS DETAILS
The new business start-up is associated with the industry of food and beverages. Cookies
‘n’ Crunches is a start-up organisation which is performing their business in baking and selling
of bakery products with the major objectives of providing significant quality to their customers.
The venture is using 100% natural ingredients and organic sugar due to which these are healthy
for consumption purpose. The venture is also going to provide home-made ice cream in various
flavours, brewed coffee in which people are able to see their process of coffee preparation in
transparent manner. The USP for the venture is that they are not compromising over quality and
this is the major reason that they have strong product dedication. Besides this the company is
also formulating various measures in order to manage sanitisation and cleanliness within their
outlets in order to comply with COVID-19 safety protocol. In this manner all the safety
equipment’s are worn by employees along with mask, gloves and other tools.
Location: 274, Baker Street, London, UK