Entrepreneurship Development: Business Objectives, Customer Value Proposition, Lean Business Model Canvas

This document provides insights into entrepreneurship development, including business objectives, customer value proposition, and lean business model canvas. It also covers marketing plans, operational plans, technical solutions, and human resource management.

ENTREPRENEURSHIP
DEVELOPMENT

Table of Contents
INTRODUCTION...........................................................................................................................4
Business objectives..........................................................................................................................4
Customer value proposition canvas.................................................................................................5
“Lean” Business Model Canvas......................................................................................................6
Detailed development plan..............................................................................................................9
The marketing plans....................................................................................................................9
The operational plan....................................................................................................................9
The technical solution and information technology plan..........................................................10
The human resource and organization plan...............................................................................11
Possible future developments or changes in direction...................................................................11
Summary........................................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Entrepreneurship is undertaken as the ability in terms of Organizing, Developing and
running an organization considering Various uncertainty’s in terms of generating revenues.
besides this entrepreneur is explained as the individual who has the ability and desire to establish
an organization and achieve success within the startup venture considering the risk in order to
generate revenues. Entrepreneur are undertaken as the risk taker as they always come in market
with innovative idea with the help of innovative product (Chernopyatov and et. al., 2018). The
reason behind this is to achieve long term sustainability and generate effective revenues by
satisfying customers.
The report is based on the new business venture named as S H Flowers which is an online
florist and they also deal in various types of Flowers as in this individual place order to send
Flowers for their family friends and many more. Therefore, the respective business idea achieves
large number of customer base as in present time most of the people would like to express their
feeling through Flowers. Besides this the report tends to cover the prominent business idea and
its objectives. Along with this prominent report undertake the discussion regarding the customer
value proposition canvas and lean business model by Proper evaluation. Along with this the lean
business model canvas and detailed development plan is discussed for the further development
and changes considering the summary at the end of report.
Business objectives
Every business organization have some objectives which they need to accomplish with
another acquired period of time. In terms of S H Flowers, they also have some objectives that
undertake sales revenues, profit, profit margin and many more which are mentioned as below
Profit: Every company need to work for profit in which they try to make their customers
satisfied which is helpful in terms of generating suitable profitability. Along with this profit is
the lifeblood of an organization as the doubt this no company can survive with in the competitive
market (Leonidou and et. al., 2018). Therefore, profit should be earned considering the survival
of business growth and its expansion phone stop along with this for the first-year profit should be
remain at the breakeven which depict no profit no loss.
Sales revenues: It depicts the amount which is realized by the company from the sale of
products and services. It undertakes the two words that are helpful to interchange things at the
same time. This factor is helpful in defining the size of business and the concept classified under

two variations including net sales revenue and gross sales revenue. Sales revenue is prominently
reported for the standard period of time including quarter month nearby nonstandard intervals. In
terms of S H Flowers, the sales revenue will be off high and production cost is low their phone
the result is no profit and no loss for the company.
Profit margin: The profit margin is undertaken as the ratio for the profit of company which
is divided by its revenue (Uduji, Okolo‐Obasi and Asongu, 2019). Along with the profit margin
ratio make effective comparison for the profitability to sales and also represent that how well the
company prominently handle its finances. Along with this it leads to express the percentage for S
H Flowers as the profit margin will remain 10%.
Customer value proposition canvas
Value proposition Canvas is a technique that offer assistance to make sure that product and
services are properly positioned around the suitable values of customers and their requirements.
Moreover, this model prominently makes sure that there is a suitable fit within the product and
market. Besides this customer value proposition Canvas is prominent is related with customer
segment and value proposition (Gontareva and et. al., 2018). In other words, value proposition
Canvas can be utilized considering the requirement of refining existing production services by
offering something effective and developed from the scratch. In relation with S H Flowers value
proposition Canvas is mentioned as underneath:

Customer profile
 Customer jobs: It depicts the prominent task in which customers need to be done
considering the problems in which they try to dissolve and also consider their wants and
needs which they want to be satisfied.
 Customer gains: This factor is prominent opposite of pains and also explain the suitable
result and their benefits in which customer expect and get surprised by concerning
products and services.
 Customer pains: It is concerned with the individual feign in which company prominently
identified problem negative emotions and overall situation in which customer also face
things at the time of satisfying then requirements in an effective manner.
Value proposition
 Products and services: This section undertake prominent of risks of an organization
which is related with S H Flowers and their prominent variety of offerings for the
chocolate’s flowers and cakes. It is essential for business organization to make sure that
their offerings should be attractive in terms of grabbing attention of various individuals in
an effective manner.
 Gain creators: It represent the prominent amount of services and products of an
organization that leads to develop gain undertaking the desirous of customers.
 Pain relievers: Its suitably represent that how prominent production services improve the
issues in which customers try to achieve (Haghighi and et. al., 2018). Besides this for an
organization it is essential to identify pain of customers in an effective manner that
prominent resolve by which company is capable enough to relieve the pain of customers.
Therefore, customer value proposition Canvas offer assistance in an effective manner
considering the wants and also develop products that matches the suitable requirements in an
effective manner. Along with this the concerning model prominently collect information of
customers which is useful and so the basic needs by permitting the suitable design of Business
models. Hence value proposition Canvas model result as the profitability and non-wastage of
time that permanently develop ideas in which customers are not much interested.
“Lean” Business Model Canvas
Business Canvas model was proposed by Alexander Osterwalder which is relies on the
business model ontology. Along with this respective model defect the nine segments in terms of

development blocks for the business Canvas model. This model depicts the systematic business
model in which company from the entry focus on the business segment by segment. Besides this
with the help of business Canvas model it results in effective vision in terms of customers and
for this company serve their prominent services considering the value proposition undertaking
various channels and business forms by making and generating money (Atiase and et. al., 2018).
Along with this the concerning model is useful for S H Flowers in terms of understanding their
own business model and competitors as well. Moreover, there are various factors which
undertake in the business Canvas model and their explanation are mentioned for the respective
company:
 Key partners: This component undertake various key partners of S H Flowers which
undertake flour couriers’ suppliers’ creditors investors and retailers.
 Key activities: S H Flowers offer online florist services by organizing various activities
including managing social media accounts flower bouquet negotiation with partners and
customer service.

 Key resources: In terms of conducting regular basis operations for the company it
depicts the basic requirements considering several resources undertaking effective
development of team designer strategies contract and investors.
 Value proposition: There are various value proposition of company including free initial
consulting birthday boom discount hand tied bouquet and flower decoration services.
 Customer relation: This component is essential for company in terms of maintaining
healthy relations with their customers considering the objective of S H Flowers
conducting various customer relation activities including personal relationships Customer
services and offer suitable requirements (Ogamba, 2019).
 Market channel: It undertake various types of marketing channel but for the respective
company it is essential to select suitable marketing channel which is useful in order to
attract large number of customer base in an effective manner. In terms of S H Flowers,
the prominently considered to marketing channels including company website visit and
social media.
 Market and customer segmentation: Before offering prominent products and services to
their potential customer it is important for company to segment their market and
customers in an effective manner by undertaking their services (Achakpa and Radović-
Marković, 2018). Therefore, S H Flowers suitable target and segment event organizations
and individuals who relies under 15 to 30 years of age group. Besides this after analyzing
the segment area company also able to serve them in an effective manner making the
requirements and preferences to satisfy.
 Cost structure: It is important to select prominent cost structure for the company
considering the working conditions undertaking the things that permanently manage in
suitable way considering the requirements. In terms of S H Flowers, the prominently
offer various cost that incur including flowers and their courier fees salary and packaging.
 Revenue stream and pricing model: It undertakes suitable delivery services decoration
services and sales services which company offered to their potential customers and event
organisations.

Detailed development plan
The marketing plans
Marketing plan is undertaken as a report that depict the prominent marketing strategy of an
organization considering the month quarter and upcoming year. Along with this it also outlines
the advertising strategy which respective company prominently implement considering their
working for the generating leads and also reach the target market (Khan and Anuar, 2018).
Along with this S H Flowers company is the online florist that conduct their operations in United
Kingdom. For this the prominent marketing plan is mentioned as below
Objectives: It prominently introduces the physical store of S H Flowers company in the
market of Romania in in the upcoming nine months in terms of enhancing their market share by
15%.
Market size: S H Flowers company deals at the small level and also relies under the
small-scale organization at the time of operating in UK which only have five employees.
STP model: This model is significantly well known for its strategic approach considered in
the modern Marketing System which stands for segmentation targeting and Positioning. The
concerning model is helpful for company in terms of developing communication plan that
suitably offer effective help to the marketers considering the prioritizing preposition in terms of
developing and delivering personalized and suitable messages for involving various types of
audiences (Sergi and Scanlon, 2019).
 Segmentation: S H Flowers company classify its market conditions within the smaller
segment considering the several needs and wants of customers in an effective manner.
 Targeting: It undertakes the key customers of S H Flowers company considering the
prominent buyers and commercial accounts including Hotel corporations and many more.
 Positioning: By undertaking the effective marketing method S H Flowers company
consider suitable position in the market with the help of social media techniques and their
organization website to gain suitable place.
The operational plan
The operational plan is commonly considered as a detailed plan that offer clear picture
including how team work considering the division and sections that significantly contribute
towards the accomplishment of suitable goals and objectives of an organization. Along with this

operation plan depict the daily basis project which is required in terms of learning successful
business organization.
Vision: S H Flowers company want to expand the company with effective brand image
and also want individual prominent he looked forward in terms of making their Day special. In
regard of this individuals need to send flowers and chocolates cakes then they must have the
agent of company. Besides this S H Flowers company also guarantee quality of things to their
customers by offering trustworthy and kind services. Besides this company also develop mindful
and sustainable practices in order to retain their customers.
Mission: The prominent vision of S H Flowers company undertakes various things that are
discussed below:
 Offer prominent services to the each and every customer on equal basis.
 Effectively work in terms of promoting justice and honesty.
 Prominent respect towards the dignity of every client.
 Along with this company and their staff members also have defective good
communication skills.
Key to success: There are various strategies which S H Flowers company used in order to
achieve effective place in business environment. Explanation of these are mentioned as
underneath
 Launch effective product and services to customers by considering various types of
marketing.
 Recruit staff members who are responsible in terms of responding effectively to handle
task in an effective manner.
 Offer effective quality products and services.
 Develop healthy relations with employees and employers in order to engage customers
and Agents on board.
The technical solution and information technology plan
Technical planning prominently depicts as the respective company need to make sure that
the requirements and wants of customers investors and stakeholders should be fulfilled in
prominent manner (Uçkan, 2018). Along with this in regard of this it is important for company to
focus on suitable areas as these are considered as the essential part for the growth and
development of S H Flowers company. In other words, it is identified that developing detailed

technical plants is helpful in achieving the suitable requirements and Expectations of
stakeholders by transferring things in effective manner which are achievable considering the set
of needs.
Moreover, Information Technology plan is essential for S H Flowers company because it is
the online business that prominent in need more and advance technology in order to carry
forward their business and prominent manner considering the effective accomplishment of goals
and objectives. Along with this technology also offer suitable tools considering the on top notes
regarding their help by which we can develop a new venture in terms of achieving growth in
market area (Mitra, 2019). Away with these small businesses undertake communication
accounting and marketing in order to revolutionize with the help of advancement in
communication technology networking and computer for the business considering the industries
in order to adapt advanced technology development.
The human resource and organization plan
S H Flowers company is the small-scale business undertaking the growth strategy for
the market development and its objective is essential for them to recruit more employees. By this
they are able to expand their business and prominent manner by considering their goals and
objectives. Along with this human resource planning is essential activity for the business
therefore it undertakes employee involvement Development Plan workforce planning salary and
benefits training and development hiring and firing and many more (Dhahri and Omri, 2018).
human resource planning undertakes various goals and objectives which are mentioned as:
 To be effective learning of organization
 Workforce planning
 Eliminate employee turnover and improve employee retention
 Recognize and prefer employers
 Employees prefer safe and supportive please.
Possible future developments or changes in direction
Ansoff Matrix is considered as the market expansion grid for the company considering the
effective use of planning and identification of Strategies for the growth. It prominently offers
assistance to S H Flowers company considering the possible future development and changes in
the direction and for this company use market penetration considering the future development

that require focus on something new and innovative. Prominent explanation is mentioned as
underneath:
 Market penetration: It suitably focusses on the development of sales of existing products
and services in the present market. Currently S H Flowers company prominently used
market penetration which is useful for them to serve within the market of UK in
prominent way (Baraei, Mirzaei and Bidabadi, 2019).
 Product development: It effectively put in thesis on launching new product within the
current market area.
 Market development: As per this strategy organization need to focus on table entry in the
market with the help of their current products and services. Considering the future
development of S H Flowers company, the prominently makes effective use of market
development strategy to order to expand their business across the nation that result in
suitable development to gain advantages (Morozova and et. al., 2019).
 Diversification: In regard of this company focus on entering in the New Market by
introducing new products. Moreover, diversification is considered as risky strategy for an
organization as in a few cases customers does not like the new offerings of an
organization.
Therefore, in terms of respective complete the prominently offer and of market penetration
strategy as by this they put emphasis on improving their sales in the existing market considering
the present products. Considering the future development of the respective company they
considered market development as an effective strategy by focusing on the expansion of business
in terms of entering into the New Market with present production services.
Summary
In order to start a new business venture, it requires large amount of funds and finances that
undertake various activities and resources for conducting several activities in effective manner.
In terms of S H Flowers company which is the online florist need effective investment of 40% of
one and by their own and remaining 60% from the Angel investors. In regard of this the basic
reason behind opting Angel investor is that they are more favourable and comparable to the other
lenders. Along with this in the prominent invest in their entrepreneurs to start business instead of
viability of an organisation. Along with this Angel investors also focus on offering assistance to

the new business Ventures in order to take first step rather than possible profitability which they
get from business.
Considering the simple term, it is identified that Angel investors are just opposite of the
venture capitalist. Besides this Angel investors are also well known as the seed investors
considering the private investor and Angel funder. They also need effective net worth
considering the prominent financial backing of entrepreneurs in order to exchange the ownership
equity in the business farm. Along with this Angel investors are also founded in the family
friends of the entrepreneur by which S H Flowers company is able to collect fonts in an effective
manner considering the start for their venture. Along with this point permanently e offered by
angel investors are one-time message for offering help to the business in terms of conducting in
supporting activities considering their difficult times and stages.

REFERENCES
Books and Journals
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