Desklib - Online Library for Study Material and Solved Assignments

Desklib is an online library that offers study material, solved assignments, essays, and dissertations. It provides a comfortable environment for customers to access high-quality educational resources at reasonable prices. Desklib offers a variety of options, including herbal coffee, juice, soda, and other beverages. With a lean start-up approach, Desklib aims to fill the market gap by providing unique and healthy coffee options. The platform also offers online ordering services for convenience. Whether you're a student, researcher, or professional, Desklib has the resources you need to excel in your studies and assignments.

Company : Coffee Rite shop

Product

Product and service
The start-up enterprise will provide the comfortable environment whereas each
customer can receive better quality of food services at reasonable price. The coffee
rite shop will provide the herbal coffee, which contain unique raw elements. In
order to improve metabolism of human body. In additional, it will give online
service where client will directly give “order” . In additional, It will be offering the
variety of option to potential client such as Juice, soda and other beverages.

Introduction to lean start-up
• Coffee Rite shop is based on the lean start-up enterprise that has been
sweeping the local areas. Along with taking advantage, benefits of new
trends such herbal coffee items. They are planning for the future. The
Coffee rite shop can use the lean conceptual thing for attracting a large
number of customer. In order to establish the better position which brings a
lot of facilities and services.

Market gap
• A market gap is defined as customer need or group of potential client who are
not yet purchasing good and services.
• Market gaps are considered as great opportunities for coffee rite shop. A gap
in the market is a place or area that current businesses aren't serving other
items such as herbals coffee and organic supplement which always help for
providing healthy coffee.

Market gap
• Smaller coffee house compete for other enterprises.
• Provide herbal coffee because many people become conscious about
health.
• To create a happy or dynamic environment that directly attract more and
more customers.

Canvas model
(Key partners)
Coffee farmers
Food outlets
Bank
Classic beans
(Key activities)
Supplies the various raw materials.
Service marketing
Roasting the coffee beans
(value Proposition )
Customer interaction with better
quality of product as well as
service.
The uniqueness of service and
maintain the comfortable
environment or culture.
(customer relationship )
Social media platform
Facebook
Website
(customer segments)
Other partnership shops
Coffee lover
Traveller
(key resources)
Financial resources
Business processes
Innovation
Suppliers, raw materials, equipment’s
(channels)
Direct selling
Telephone channel
(cost structure)
Marketing price/ cost
Development price
Operating cost
Purchase the raw materials
(revenue stream)
Sale of snacks
Sales of equipment’s and other merchandise

Customer Value proposition canvas model
• The Entrepreneurial venture that mainly used customer value proposition
canvas. It help for identifying specific need or requirement of potential
client.
• By using canvas model, it will be evaluating the competitive advantage in
global marketplace. in order to generate unique value proposition in term
of product as wells as service.

Business model canvas
Key Partnerships
• For new business established, Chief executive officer plays important role
which will gain more raw materials for herbal coffee. There are different
partnerships include such as executives, manager, farmer to collect raw
item for herbal coffee.

Cont.
• Key activities: Coffee rite shop will be performed the different activities,
Also maintain the sustainability of the enterprise. it will provide the better
quality of herbal coffee with added complementary relaxed environment
or culture. This idea will help for meeting the expectation level of client.

Cont.
• Key Resources: the organization will be considering the different resources
which always support for increasing the demand of product and service in
global marketplace. It should include the specific resources such as
financial, physical, human and technological resources. In additional, it
also including the modern technology where customer can easily perform
online order or delivery.

Consumer profile
• Coffee rite shop start-up enterprise will focus on the customer profile, gaining more
advantage, benefits which will help for expectation of client needs.
• chief executive officer will target the college student, adults those who always
attracts towards the coffee shop and spending a lot of time in coffee shop.
• Chief executive officer will be done the market research to store large amount of
data, identifying the appropriate needs of client.

Market and Target customer
• The coffee rite shop enterprise that will target the between 18 to 60 years old. it
provide the product as well as service at reasonable price so that they will easily
target the low income generation people.
• By using market analysis, It can be derived the overall revenue of start-up that can be
categorised into different sales of product to client. The product sales are influenced
by willingness of client which pay each product value proposition offered.

Primary data, secondary research
• Each and every product will be distributed in the restaurant with the help of food servers.
When potential consumer enter in the coffee rite shop that they will be selecting the seat
themselves. Afterwards, it serve the water and other necessary requirements .
Afterwards, staff member will provide the menu and give many option to select food on
the basis of their taste. These are considered the different operations performed by
operational staff member. Chief Operating Officer will be handling the various activities
in proper manner.

REFERENCES
• Brown, R., Mawson, S. and Peterson, L., 2019. Start-up factories, transnational
entrepreneurs and entrepreneurial ecosystems: unpacking the lure of start-up accelerator
programmes. European Planning Studies. 27(5). pp.885-904.
• Crick, J.M., Crick, D. and Chaudhry, S., 2020. Entrepreneurial marketing decision-
making in rapidly internationalising and de-internationalising start-up firms. Journal of
Business Research. 113. pp.158-167.

Thank you