Entrepreneurship Development

Entrepreneurship
Development

Table of Contents
1.INTRODUCTION....................................................................................................................3
2. Business objectives..................................................................................................................3
3. Value creation: customers value proposition canvas...............................................................4
4. Business Model canvas............................................................................................................5
6. Evaluation of the plan..............................................................................................................7
5. Detailed Developmental Plan..................................................................................................8
7. Summary ..............................................................................................................................10
REFERENCES................................................................................................................................1
Value share of ice cream market in the United Kingdom for the 52 weeks to November 8,
2015, by category, [Online]. Available
through:<https://www.statista.com/statistics/536910/uk-ice-cream-market-value-share-in-the-
united-kingdom/ >........................................................................................................................1

1.INTRODUCTION
Leans start-up is process to found the new company or launching the new product in the
market by the existing company. Lean start up develop the product that consumer demand in the
market have desire to purchase as soon as product launched (Bocken, Snihur, 2020). Lean start-
up hire the employee who can learn, work and adapt quickly in the organization. Frutine is the
lean start-up and developing the new product for the market addressing the needs and satisfaction
have been considered the key objective to attain the presences of consumer in the market. The
new product is for the consumer who are planning for their diet and include some ingredient that
reduce the calories. Ice cream is produce by utilizing the fruit based ingredients and protein
powders which impact minimum in context of fat and carbohydrates. The new ice cream
contains the 15g of protein per 100g, fat 1g for 100g and carbohydrates 2g per 100g. Frutine
have used the application of Xanthan gum declared by the producer which help the company to
produce high quality of ice-cream which contain low calories. This product helps the company to
gain those customers which prefer ice cream as a desert which is in large proportion.
2. Business objectives
The main objectives of Furtine ice cream is to provide better and qualitative products or
services to customers so that it can easily attract more and more customers in the firm. The
company further aim to innovate its ice cream by adding fruit based ingredients and protein
powder so that people can have better health and lifestyles. It has more focused on nutrient
content with an objectives that people have healthy and more tasty ice cream in order to fulfil
their respective requirements (Apostolopoulos and et.al., 2018.). There are some more
objectives of company in terms of market share, profitability and sales revenue which can be
illustrated as follows:
 Furtine ice cream wants to increase its market share by 12% till 2021 by adding more
healthy ingredients in the products.
 To enhance profitability and sales revenue to 10% by enhancing customers satisfaction
level.
 Company has make use of lean start up method it means that most of the people like to
have tasty and healthy ice cream so Furtine ice creams has planned to launch the same in
order to retained them within firm.

 Furtine ice cream further wants to innovate its products at continuously in order to
retained customers loyalty and gained competitive advantages.
3. Value creation: customers value proposition canvas
Value creation is promise made by company to delivery specific products and services at
particular rates to customers in order to satisfied their respective wants in better manner. Furtine
ice cream has tried to delivered maximum value to customers so that they are motivated to be
part of organisation. Value proposition canvas is a tool that is used to ensure that services are
effectively positioned or contribute in delivering maximum value to end customers. Dr
Alexandar Osterwalder was initially developer of the framework that focused on fit between
market and products. Thus, it looks towards relationship between value proposition and
customers segmentation thereby contributing in growth and success of firm (Sherwani, Iqubal
and Malik, 2018). Customers value proposition canvas of Furtine ice cream is explained as
follows:
Customers profile: These are individuals that make purchase of products or services in order to
fulfil their respective requirement. Taste and preference of customers are ever-changing so
company needs to emphasis on providing maximum value to end people.
Gain: Furtine ice cream can become gain creator by focusing on product uniqueness,
availability, cost of manufacturing in order to provide better products at reasonable price. It has
tried to bring economic of scale so that maximum value can be provided to customers at
reasonable prices for fulfilment of their respective needs.
Products and services: Company in order to attract more and more customers has planned to
introduce zero fat ice-cream, havored ice-cream and natural ingredients ice-cream. Enterprise by
offering several products or services is able to fulfil requirement of diverse individual thereby
gain competitive advantages in external environment.
Pain relievers: There are several other methods which have been used by Furtine ice cream
company in order to pain relievers like calculation of overall profit, automated sustainable
prediction. Effectively decision-making process and customers satisfaction has helped company
in attracting and retaining loyal customers within organisation (Horst and Murschetz, 2019).
Like most of the people wants to have a desert or healthy tasty ice cream in order to satisfied
their needs so the company helped in fulfilling their needs.