Entrepreneurship Development

This document provides an introduction to lean start-up and discusses the business objectives, customer value proposition canvas, 'Lean' Business Model, development plan, marketing plan, operational plan, and more. It also includes a marketing plan and operational plan for a mobile car wash business. The document is relevant for the subject of Entrepreneurship Development.

Entrepreneurship Development
1

Contents
Contents...........................................................................................................................................2
Introduction to lean start-up.............................................................................................................3
Business objectives..........................................................................................................................3
Customer value proposition canvas.................................................................................................3
‘Lean’ Business Model....................................................................................................................5
Development Plan:...........................................................................................................................8
Marketing Plan...........................................................................................................................10
Operational Plan........................................................................................................................12
The Technical Solution and Information Technology Plan.......................................................13
The Human Resources and Organisation Plan..........................................................................15
The Financial Plan (covered in Appendix)................................................................................15
Future development changes required for start up........................................................................15
Summary........................................................................................................................................17
Appendix........................................................................................................................................20
References......................................................................................................................................23
2

Introduction to lean start-up
The term lean starts up is a method for creating business and products which directed to shorten
production cycle and quick discover if business plan is suitable (Fortunato and Alter, 2015). The
report is based on a business model of car wash service in which client need to book service
through their application and car will be washed out in quick manner. The business idea seems to
be suitable and effective in future because in United Kingdom car sector's growth is on peak and
customers need washing service. Due to many concerns, customers cannot go to the service
centre and this new application will benefit to customers effectively as they can save their time
and cost.
In addition to this, the new start up contains different kinds of price segments in which customers
can be benefited as per the amount which they pay. Like the customers who pay VIP prices will
gain many benefits from company as servicing of car, maintenance and many more. While if
customers will pay normal prices than there will not be any loyalty card for future. Apart from
this, under average pricing customers will only get cleaning service which is basic service. This
information states that this new business model is suitable for different customers at various
range of prices. Basically, it is suitable for those customers who have busy schedule and do not
have enough time for servicing of their car. This start up is quite new and unique in the market
and expected to be grow in future.
Business objectives
Each business has certain objectives and goals which need to be fulfilled. With rationale to above
business plan for mobile car wash, below some financial objectives are mentioned:
Customer value proposition canvas
This model is based on certain aspects which are customer profile and value proposition
(Rhisiart, and Jones-Evans, 2016). Below description of each aspect with relation above
business idea is explained in such manner-
3

4
Gains-the customer or car holders
expect that their car should be
washed in less time and cost. This
service is expected by those who
have busy schedule.
Pains- In the UK, car holders face
issue of car washing on time due to
lack of time and busy schedule. As
well as due to lack of servicing on
time this becomes difficult for
customers to maintain car in an
effective manner.
Customer jobs- The customers are
trying to deal with issue of cleaning
cars at own level. For this purpose,
they are going to service centre for
cleaning and servicing the car
which is leading to higher cost and
time.
Gain creators- The concept of
mobile car will benefit to those
customers who have busy
schedule. This is so because by
help of such service customers
will just book their slot and
instantly service providers will
come to wash the car at lower
cost.
Pain relievers- The issue of
customers is related to do
servicing of cars on time which is
leading to different kinds of
issues for them. By help of above
mentioned concept of mobile car
wash, it will be helpful for them
to maintain the car in an easy
way. This will become possible
because by help of such plan,
there will be option for customers
to book the slot for servicing of
car at the time when they are
doing any work.
In above business idea, there is
no any product as they are going
to provide service of washing
cars and maintenance. This
service will be booked by
customers through application
and it will be provided in less
time and cost. It will not only
save the time and effort of

‘Lean’ Business Model
Entrepreneur needs to use business model which help in provides them guideline regarding their
start up business (Hussain, Bhuiyan and Bakar, 2014). Lean Canvas model is part of it. It is
visual templet which used to define all the objectives, aims, value of firm, perception of
customers, infrastructure and value of financial resources.
The main objective of using this model is to identify the requirement of customers on the
basis of that analysing availability of resource an organization have to fulfil their future business
objectives. This templet showcase as brief structure of overall start up procedure of business.
Canvas model is help in visualizing and designing business model of start-up organizations. It
divided into 7 sectors and elements which re4present overall scenario of business. This model is
used for recognize problems, identify key competitive advantage factors and key metrics which
useful for finding out business solutions for formulating Lean Canvas model of start-up of car
washing business, entrepreneur need to divide their start up business model into following
categories:
Key partners: This element includes number of essential stakeholders require which
directly connected and relate with organization. They are interest in each and every activity of
business operations. Key partners consider suppliers with whom organization purchase materials
for run their business operations, partners which contribute their capital towards successful by
engaged with business operations, and investors which invest their capital into organization.
Apart from this the key partners for such project are suppliers who will offer equipment related
to car washing like pressure pump, brushes, polish and many more. In addition to this, it is
important to choose those suppliers who will provide products and equipment at less amount of
cost and efforts.
Key activities: It define a brief description regarding working procedure of organization,
how it deals with their clients by providing them products (Galvão, , Mascarenhas, Marques,
Braga, and Ferreira, 2020).
Value proposition: In this manager identified issue or future problems arise when there
start -up business. Customers problem identifies by researching the market.
5
of car will also managed in an
effective manner. By help of such
products and services those
customers will be satisfied who
are busy and do not have enough
time period to manage their cars
and their service on time.

Customer relation: This field is used for define strategies and policies they use to
attract their customer by providing them satisfaction. This sector defines the relationship status
of organization with their customers for the start-up business.
Key resources: Part of lean canvas model is also showcase all the essential resource
which include, human, machinery tangible and non-tangible resource which are essential for
successful operation business activities
Channels: This element show all the factor and way which help in collect resource for
run business.
Cost structure: Lean Canvas diagram also define how organization allocate their cost on
the basis of running business operations. It includes fixed and variable cost, and cost of
economic scale (Beifert, 2016).
Revenue stream: This sector is defining all the available future factors through which
organization able to generate revenue.
6

Key partners
Suppliers
Partners:
Mobile car wash
Investors:
ABC Limited
Fred
Harry
Tom
Cost structure
Fixed cost: 10000
Cost of selling and
marketing: 150000
Variable cost:
10000
Revenue stream
Selling
assets:20000
Usage fee: 500
Leasing: 12000
Customer services:
50000
Rent :5000
Interest:2000
Key
activ
ities
Taking
order of
washing
car from
customer
by using
digital
platform
and then
according
to the
demand
of
customers
wash car
and its
elements ,
part of
structure
through
which
they can
work.
Value
proposi
tion
Customers
problem
s
generall
y arise
regardin
g taking
high
changes
of
providi
ng
washing
car
services
issue
regardin
g not
clean
each
part of
car,
problem
s related
with not
provide
s
services
Customer
relation
ship
For maintain
relation
using
price
penetrati
on
strategy,
offer
discount
to
potential
custome
r, taking
feedbac
k for
build
trust
among
custome
rs. And
make
position
relation
with
custome
rs
(Fichter
and
Key
resour
ces
Equipment
and
materia
l
require
to use
for car
washin
g
facility
.
Employee
engage
din
provid
es
washin
g
facility
.
Financi
al
resourc
e for
runnin
g
busines
s.
Channels
For start-up
of car
washin
g
service,
there
are
many
ways to
through
which
resourc
e can
be
collecte
d, by
taking
loan
from
banks,
materia
l from
supplie
rs, and
finance
assistan
ce from
other
financi
al
7

at given
time.
Tiemann
, 2018).
instituti
ons.
Development Plan:
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This plan has been formulated for define and formulate business strategies
regarding how a newly develop organization run or start their business
(Chernopyatov, Popova and Antonova, 2018). It is summery of all the essential
business plan which is useful for determine objected, requirement of financial
resource procedure of running business operations and time required for
implementing technologies insure with the business. It is useful for provides
guideline and showcase path for attaining of long term business objectives.
9

Marketing Plan
Executive Summary
Mobile car wash is set up business for providing best quality of car washing & detail
services to their potential luxurious car owners in London, by fulfilling requirements of
customers.
Objective
Attract customer for achieving 20 % revenue target.
Spread market share by increase their area of business.
Generate awareness regarding organization among local market area.
Develop effectiveness and efficacy during the time of provides services
Role of marketing- The role of marketing is too crucial in aspect of above car wash business.
This is so because concept is new and they need to deal with different kinds of exist
competitors so that their business can grow in an effective manner (Nguyen, Sullivan Mort
and D'Souza, 2015). The effective marketing plan will help out them to become their
business success in less amount of time.
Strategy
Marketing strategy is used for develop awareness increase brand loyalty and spread target
market by using different promotional and pricing business strategy.
SWOT
Strength
This organization use effective pricing
strategy which beneficial for generate
profit by control cost of provides
services.
Availability of skilled personal.
Weakness
Lack of team building skills.
Lack of financial resources (Davari,
Ramezanpor Nargesi, Afrasiabi and
Davari,2018).
Opportunity
Organization have opportunity to start their
business in new target market by using
digital technologies while providing
Threat
Competition rate of this sector has been
increase,
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services. Customer preference has been change with
changes of time services thus it is not
necessary that customers like the new
concept of pricing strategy.
Target Market
Mobile car wash select target market on the basis of class of car owners. Their main focus is
to attract new car owner as well as old car owner who have collection of luxurious car.
They also focus on sports car owners.
The target market for above company is taxis of their area as well as cars of employees who
work in London and its nearby areas. Such targeted market will help them to deal with
finding customers in an easy manner because targeting to right customer is too crucial
for any kinds of company. If above new business will do so than this will be easier for
them to deal with complexity of market and environment.
Marketing mix
Service: Mobile car wash offer best kind of exemplary car washing services to their
customers.
Pricing strategy: Price penetration business strategy is applying by Mobile car washlimited
to attract their different class of business customers.
Promotional tool: Mobile car wash build awareness regarding their organization use digital
marketing promotion tool they also use television advertisement to promote their
business.
Place: This organization engaged in providing business services from London (Coulibaly,
Erbao, and Mekongcho, 2018).
Position
Mobile car wash aim to get the position of premier hand, auto car washing services provider
in London. They can attain their goal of placing by leveraging their reasonable edge.
Control
Mobile car wash use Six Sigma and tools of performance management for manage and
control marketing plan operations.
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Operational Plan: This plan is formulating to define clear picture of how
organization for run and operate their business operations which required of each business
resources.
Operational Plan
Aim
Focusing on providing best quality of washing car facilitates. Main objective of this
organization is to effectively focus on offering car washing quality through which they
can maintain the overall cost of offering services.
Resource
Washing system, Blowers, Vacuums, Brushes Wear system, labour, place for work.
Time required
For washing luxurious car, it took 5 to 6 hour for its servicing (Schmitz, Urbano, Dandolini,,
de Souza and Guerrero, 2017).
Quality standard
Quality for water hardness, Silica, total dissolve.
Desired outcomes
Achieved quality of serving 20 to 25 cars by maintaining quality car washing services.
Control
For controlling cost of maintaining and running business operations Mobile car washLimited
use Six Sigma , Pereto Chart, Scatter diagram.
12

The Technical Solution and Information Technology Plan: This plan has been formulated
for the purpose of identifying requirements of tools of technologies and products which
useful for evaluate technological business plan
The Technical Solution and Information Technology Plan
Aim
To alignment It strategies with the business strategies for the purpose of attaining long term
business goals by implementing IT infrastructure and software.
Objective
To increase the use of It software within the organization.
Enhance skill of labor for using and updated with information technologies software.
Increase uses of digital marketing (Daniel, 2016).
Implantation of software which useful for control and manage technological business
factors.
Long term initiatives
Skills and technique require for finding out issue customer or labors faces during their time
of providing services. On the basis of that infrastructure of software useful for long term
goals.
Technology road map
Technological roadmap showcase requirement of techniques, cost required for investing in
fulfilling requirement of technologies IT structure and process of communicate with
employees. Following are the plan of Mobile car wash for starting up their car washing
organization Following are the plan of Mobile car wash for starting up their car washing
organization
Communication plan
Mobile car wash use email and social media for communicate with their customer to take
their feedback regarding car washing services provides by them. At initial stage of
organization, decentralized methodology for communication is used and technologies
are used for connect with suppliers and customers, to find out their queries and solve
their issue.
13

The Human Resources and Organisation Plan: This is considering as essential part of
development plan in which personal formulate future business policies regarding with
how to manage human resource of business organization. Following are the plan of
Mobile car wash for starting up their car washing organization
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The Human Resources and Organisation Plan
Aim
To achieve competitive business advantage by enhancing skills of human resource of
organization (Olowa and Olowa, 2015). For formulate policies regarding promotion on the
basis of measuring performance of human resource.
Objective
 To recruit best or skilled personals who are capable of provides best services and
have knowledge regarding car washing business.
 To enhance skills of personals
 To control cost by improving personals capabilities
 Control cost by providing best kind of services.
 Manage and control issue regarding internal coherence
Recruitment
For the purpose of recruitment Mobile car wash house direct method of recruitment in which
they use advertisement and use social media for promoting to fulfil their vacancy seat.
Selection
Manager on the basis of direct introvert recognize skills of candidate select then select best
person for organization (Carraher, Welsh and Svilokos, 2016).
Training
Mobile car washprovides training on the continue gap basis, this will helpful for human
resource to enhance their knowledge regarding using up-to-date software.
Problem section
Problem section is organized for identifying issue face by labours during the time of
providing business services.
Performance measurement
Performance of human resource and each department of Mobile car wash is measure on the
basis of using benchmarking and key performance indicator tool.
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The Financial Plan (covered in Appendix II)
Future development changes required for start up
Commercial organization can start its business by developing and formulating their business
development plan however organization is newly entering into business market to thus for better
future business outcomes and attainment of future goals organization required to measure or took
market research on the basis of that they can evaluate their current market condition of car
washing services provides companies and their future business possibilities.
They on the basis of using tools of scanning external and internal business environment can
also select those strategies which help in attain their future business provides by attaining
competitive business advantages. Lean Strat up required for to attract their business customer
offer attractive discount and unique services offer which attract customer, they for control future
risk of uncertainties need to develop or formulate contingent business plan which helpful in
control or mitigate future business risk (Fotopoulos and Storey, 2019).
They also need to use those tools for the purpose of researching through which they can
invest new strategy of pricing in which they can use or provides services to their customers that
they have many options through which they can influence their business customers. They by
using the tools of pricing strategy can attract business customers. For increase future business
opportunities that can use digital media and platform which offer unique facilities and directly
connect with customers these strategies useful for retain target market customer. One
organization able to build strong position in market to spread it market share they can invent new
scheme and with their use of promotional tools they are able to increase their market shares
within the competitive market environment.
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Reason for providing finance to Lean start up
This start-up has unique concept which is not use by other car washing organization.
Financial institutions need to provides financial assistance to Mobile car wash business have
bright future business opportunities.
For the purpose of investment Mobile car wash business is profitable and best choice as at
present time the demand of car as well as technologies especially digital marketing has been
increase thus individual is in good fever if they choose Mobile car wash business. Selling car
businesses is at their boom stage thus value of customer's proposition has been increase. This
will help in enhance the life style of personal as well as it is easy to start thus personas not face
any kind of difficulties while running this business.
In Mobile Car wash business customers got attract towards these organizations as it helps
in saving their time of wash car as well as provides good quality of services, which satisfy
customers. It is beneficial for customer as well as organ8ization also this will help in generate
profits. The main purpose of this business to change the perception of customers by offering
them best services on the basis of that organization also able to generate profits which will
beneficial to financial institutions which they gave loan.
And due to their effective entrepreneurship plan it may be possibility that it generates
profits and able to complete and fulfil their debt business liabilities. By providing loan or any of
monetary benefit will be also beneficial to creditors as they their source of cash inflow activities
in increase. The concept and idea of generating income by entering in to car washing services
organization and use unique providing strategies helpful in build the strong position of their
organization in future thus it may be possibility that Lean star up helpful in enhancing goodwill
of other credit organizations. By providing them credit benefits institutions cash source has been
increases and it is beneficial for increase their market area. Connecting with this organization
also beneficial for recognizing new business ideas thus providing help to lean start up for
Creditors (Lang, and Liu, 2019).
Summary
From the above analysis it has been summarized that individual for successfully enter
into competitive world market need to use effective business strategies which they can apply for
their entrepreneurial development procedure. On the basis of that personal can develop various
types of development plan which help in provides guideline regarding running business
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organization. There will be various types of business plan which include, operational, marketing,
financing and technological plan. On the basis of formulating of these plan entrepreneur able to
identified requirement of essential resource for conducting business operation requirement of
essential financial and human resource, capacity of handling business future business profits and
tools and technologies require for communication and provides services. On the basis of getting
information regarding theses outcomes, entrepreneur can successfully start their business.
Reflective work:
In accordance of above provided feedback I learned lot of things and aspects about project which
I completed. I did a lot of mistakes and errors in project which resulted in poor performance.
Mainly tutor gave me the feedback related to grammatical errors and lack of specified in project.
After completing the feedback, I am able enough to know about my mistakes which help me to
deal with next project in upcoming time period.
In the project I forget to add on detailed information about various aspects like about target
market and objective of marketing plan. I did some changes in accordance of requirement of
tutor. My experience in such project was not so good as I failed to deliver myself as 100% which
resulted in poor marks in project.
After making changes in such project I was able to cope up with challenges which may occur in
upcoming projects. Now I am confidence enough to deal with such issues which I faced during
the completing such project. As well as I will try to not repeat such mistakes in upcoming time
period. In addition to this, each challenge brings some challenges and opportunities for everyone.
For me such challenges will help me deal with overcome issue of making grammatical errors and
other feedbacks which were given by tutor to me.
Apart from this, I did mistake related to proper references in according to length of my project.
As my project was of 3000 words but I restricted number of references which resulted as huge
drawback in my project. From now I will take care of proper referencing and citation for each
project which I will do. This will help me to achieve higher numbers and grades after submission
of project.
Though, in above done reflection I faced some issues and encountered by tutor for mistake but
there were some positive parts also. Like I managed to mention different kinds of financial
projections in an effective manner as well as I prepared financial plans for three consecutive
18

years which were good enough to understand requirement of funds for completing the new
project. Hence, so these some positive in my project and also I did Harvard referencing in a right
manner which shows that I am able enough to use right referencing and citation as per the need
of brief.
In the end I want to conclude such reflective part for above project with positive aspects which
are like I will not repeat such mistakes in my life when I will work in any other project. As well
as I will focus on mainly to use right spellings and grammar in upcoming project. In addition to
this, I will focus on managing those concepts and tasks in a specific manner so that readers can
become aware about what is project and its aims. Apart from this, I will try to finish my project
before deadline so that I can cope up with mistakes and can overcome in less amount of time.
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Appendix
Cost structure-
Particulars Year one Year two Year three
Cost of basic equipments
 Water 750 800 900
 Brushes 250 0 0
 Vacuum cleaner 500 00 0
 Cleaning machine 1500 00 00
Labour cost 1200 1400 1600
Insurance cost 1000 1000 1000
Rental charges of office 1500 1500 1500
Salary to employees 1200 1200 1200
Registration and legal charges 1500 0 0
Advertising cost 500 450 300
Maintenance of equipments
 Brushes 0 50 30
 Vacuum cleaner 0 15 20
 Cleaning machine 0 20 30
Total cost 9900 6435 6580
Revenue streams-
Year one Year two Year three
VIP
custom
ers
Average
customers
Normal
custome
rs
VIP
custom
ers
Average
customer
s
Normal
custome
rs
VIP
custom
ers
Average
customer
s
Normal
custome
rs
20

Number
of
customers 100 150 200 150 250 300 350 400 500
Price 30 25 15 30 25 15 30 25 15
Revenue 3000 3750 3000 4500 6250 4500 10500 10000 7500
Cash flow analysis-
Particulars Year one Year two Year three
Cash receipts
Cash sales 9750 15250 28000
Total cash receipts 9750 15250 28000
Cash expenses
Cost of basic equipments
 Water 750 800 900
 Brushes 250 0 0
 Vacuum cleaner 500 00 0
 Cleaning machine 1500 00 00
Labour cost 1200 1400 1600
Insurance cost 1000 1000 1000
Salary to employees 1200 1200 1200
Rental charges of office 1500 1500 1500
Registration and legal charges 1500 0 0
Advertising cost 500 450 300
Maintenance of equipments
 Brushes 0 50 30
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 Vacuum cleaner 0 15 20
 Cleaning machine 0 20 30
Total cash expenses 9900 6435 6580
Net cash flow (receipts-expenses) -150 8815 21420
Break even point analysis:
Particulars Year one Year two Year three
Sales 9750 15250 28000
Variable expenses 4700 2735 2880
Fixed cost 5200 3700 3700
Contribution(Sales-variable expenses) 5050 12515 25120
Contribution per unit
(Contribution/number of customers
11.2 17.9 20.1
PV ratio (Contribution/sales*100) 51.79% 82.07% 89.71%
BEP in revenues (Fixed cost/PV ratio) 10040 4509 4124
BEP in units (Fixed cost/contribution
per unit)
463 207 184
22

References
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