Entrepreneurship & Entrepreneurial Management

This presentation provides an executive summary, background information, key personnel, operations, marketing, financial plan, conclusion, and references related to entrepreneurship and entrepreneurial management. It discusses the company's revolutionary product, Prin Sole, and its business plan.

Entrepreneurship &Entrepreneurship &
EntrepreneurialEntrepreneurial
ManagementManagement

Content
Executive Summary
Background
Key Personnel
Operations
Marketing
Financial Plan
Conclusion
References

Executive Summary
The company that is launching a revolutionary product in the
electronic and digital markets is well renowned organization of
United Kingdoms and it is wide popular with the name of Prin
Sole. The company here provides a brief summary about its
overall business plan.

Background
The company has a quite distinctive approach inn the respective market
share that enables it to give tough response to its rival firms. The
firm is on a way to fill the technological gap in the industry of print
and digital media. This will all become possible with its futuristic
product named as the Prin Ex printers. This printer will provide an
extensive service of printing the elements in a 6 dimensional view.

Key Personnel
The management team within a company
is wholly responsible to manage the
overall workings and operations of
respective teams. The management
team is the foundation structure to all
the other subsidiaries in a company.

Set criteria of employing the people
Designation Role Unit No.
Top manager To monitor and control all the teams of management and pass necessary orders for the operations and
tasks within company.
1
Head of
department
The HODs will be associated with their respective departments comprising of sales, production and
marketing . They have the responsibility to apply and the orders and regulation of top management in
their department as well as to monitor them correctly.
3
Manager The mangers are the real implementer of work as they will direct how to work and determine when to
accomplish the respective tasks in all the department do organisation.
3
Senior executive They will perform the assigned task and significantly have a charge to direct the low level executive. 3
Executive The executives have the responsibility to practice their assigned activates on given period of time with
proper quality.
3
Sales person The sales executive have the role to interact with customers physically as well as on other on line
communication channel to sale the product to end consumer and other retailers.
1
Technician Here the roles and responsibility of a technician is clear as they have to do the repairing and pre sale
works on the printer to ensure the well effective delivery of final product to its customers.
1

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Key managers
Duties and Responsibilities: There are certain duties and
responsibilities which are required to be followed by each of key
manager and they are:

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Production Manager:
• Supervising production team for managing and executing projects in
smoother manner.
• Coordination among customers in order to increase plan and timelines
for it.
• Working with team making plan and scheduling is done for
performing production activities.

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Marketing Manager:
• Creations of marketing and sales strategies.
• Providing direction and guidance in process of development.
• Collaborating with customers, internal staff and vendors over
product development.

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Key Managers: Career Highlights:
Head of sales: A person who wants to make career in this has to
become sales persons and then has to become Executive1. After this
comes senior executive and the final post is of manager. All these
post gives experience and finally makes head of sales department.

Designation & Description of compensation
benefits
Designation Description of compensation benefits
Top manager/ Owner Being the main person holding the authority to take decisions and provide guidance to
employees, the top manager or the owner of Prin Sole will be the one who will receive all the
profits earned by the organization. Further, the surplus left after providing salaries to all will
also be enjoyed by him.
Head of department Being the head of functions such as sales, marketing and production, these personnel would be
provided with salary. In this regard, it has been identified that the 3 HODs will be provided
with incentives only in the case their team exceed the target given to them by the top
management of Prin Sole.
Manager As he is the one who will be managing all the activities and ensuring that the employees work
as per the organisational requirements, he would be offered with the highest salary among the
employees. Further, he will be entitled to incentives in case of performing over and above the
targets given by the owner of Prin Sole.

Operations
Operations are considered as most effective tool that is leading
business management to earn more profits from market. In context
of Prin sole management operates its business in digital industry.
In present scenario, it is mandatory for organisation to complete all
projects as per operations. So to check and monitor regular quality
of products it is essential to record all transactions of company.

Marketing
Marketing is a term which refers the
exchange of goods and services to
consumers with having a proper
market research. Marketing includes
the advertising, selling and
distribution, packing, labelling,
promotion etc.

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Market history:
The power of buyers and suppliers of printer is very high, now a
days every organization having their own printers, basically
printers are the business oriented product where every small
organization as well as Multinational companies approaches for the
best of the branded printers to their official work.

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Target Market:
Their target market depends upon the market research where it helps to
identify the demand of the printers on which type of market. Some of
the market segmentation in IT sector small and large hectare business,
by which they can pitch their product, Education, MNCs companies,
Hospitality as well, computer is basic essential resources now a days
with proper other specification of systems like printers, scanners etc.

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Competition:
As Prin Sole plc is a upcoming venture and the product is Prin
Ex which printers their competition can be high with other brands
such HP, HCL, ESPON etc. Their strategy of customer retention is
that provided high quality products to them.

Financial Plan
The balance sheet for the Prin sole company
is hereby as

Conclusion
From the above findings in this project it can be ascertained that the
specific elements such as key personnels, visions, mission, goals of
organisation are essential top determine the business plan. All the
external factor affects the internal proceedings of the company so it
would be beneficial to management to forecast and plan accordingly
to beat the adverse conditions.

References
Demil, B., and et. al., 2015. Introduction to the SEJ special issue on
business models: business models within the domain of strategic
entrepreneurship. Strategic Entrepreneurship Journal. 9(1). pp.1-11.
Gately, C. and Cunningham, J., 2014. The contributions and
disconnections between writing a business plan and the start-up process
for incubator technology entrepreneurs. In Academic entrepreneurship:
Creating an entrepreneurial ecosystem (pp. 197-241). Emerald Group
Publishing Limited.
Hair Jr, J.F., and et. al., 2015. Essentials of business research methods.
Routledge.

Thank You