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Marketing Essentials in UK (PDF)

   

Added on  2021-02-21

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Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function........................................................1P2 Role of marketing in different organisational context......................................................3TASK 2............................................................................................................................................4P3 Marketing Mix strategies..................................................................................................4TASK 3............................................................................................................................................6P4 Marketing Plan..................................................................................................................6CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing plays a crucial and essential role in the functioning of a organisation. It helps acompany in conducting various tasks and activities, which play a big role in achieving objectivesand goals of a company (Anche, Hozouri and Mehdizadeh, 2014). In regard to project assigned,it emphasises on why marketing is essential to run a business efficiently and effectively, in anethical manner. For this present project of Beauty Giant, which deals in beauty products for menand women and has it's 50 branches all across UK. It focuses on improving it's marketing tacticsin order to gain more customer base, by providing more satisfaction through introducing newproducts. This present report is concerned with description of key roles and responsibilities ofmarketing, and how they inter relate with other departments to improve it's functioning. It alsofocuses on development on marketing plan in order to introduce new product in target market. TASK 1P1 Key roles and responsibilities of marketing functionTo cope with current evolving industry emerging trends, marketing is most vital andsignificant function of a company. It refers as a planning tool for managers, which help inidentifying and meeting human needs as per their wants. For this purpose they convert businessidea into a reality. The main aim of marketing is to make product reach to it's right customer atright place and within a defined time, in order to gain high satisfaction of them. Beauty Giant isinvolved in sales of cosmetics products which requires a good marketing approach for enhancingsales performance (Aswathappa, 2013). A good marketing technique will help respectivecompany to gain more prospective customers by meeting their demands, and in turn satisfyingthem. Conducting research is a main duty of marketing department, to gain efficiency inproductions. In context of Beauty Giant, which are performing operations on a large scale, todefine roles and responsibilities of marketing to it's personnel becomes highly important, theseare stipulated below:Carrying out Market Research- To have a deeper understanding about it's customerbase needs and wants, research process is required (Chang, Yu and Lu, 2015). This process ofresearch involves gathering data, evaluating information collected from data and by sharingresults of data to it's members of Beauty Giant, to help them gain knowledge in context of the1

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