Marketing Essentials

Marketing Essentials
(part 1)

Table of content
 Introduction
 Key roles and responsibilities of marketing function
 Interrelationship among functional unit
 Conclusion
 References

Introduction
Marketing is viewed as the combination of strategies that plan to permit
development of market awareness alongside movement of organisational products
and services to the marketplace. In addition to this, marketing is the vital component
of sales and thereby assists an entity in upgrading the volume of deals taking place
within the premises of business.

Key roles and responsibilities of marketing
function
Some of the roles as well as responsibilities of marketing function in context of
Cadbury are given as follows:-
Branding:
At the current time, a conspicuous method to look for progress is the
advancement of a top notch brand which shows up in the attitude of individuals
because of the call back for any product or facility (Perreault, 2018).