Entrepreneurship In International Contex

Running Head: ENTREPREURSHIP IN INTERNATIONAL CONTEXT
Entrepreneurship in International Context
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ENTREPRENEURSHIP IN INTERNATIONAL CONTEXT1
Company description
As compared to the functional aspects that are associated with the respective organization
Little soap Company limited situated in UK was incorporated in the year 2008. The respective
company is private limited on a complete basis under which they are actively involved under the
part of manufacturing soaps, beauty products and detergents. They generally give more
emphasis under the area of producing luxurious variety of natural soap which is made out of
fresh ingredients which are 100% pure. This is considered to be the core reason behind the
growth and sustainability of the respective brand in the market of United Kingdom.
According to the market operation factor associated with the company little soap, they generally
offer soap products which are 100% organically natural. On the other hand, compared to the
beauty products related to the respective organization, their skin care products are
completely produced and manufactured out of pure and fresh organic ingredients which
are perfect for any skin types related to different ages.
The other major category of products associated with the company is related to the
manufacture of soap varieties for pets. Some of the core major success factor associated with
the respective organization is based and is related to the part of introducing advanced and
innovative mode of innovation to their current product varieties on a regular basis (Tangus and
Omar 2017). This strategy adopted by the company has helped to attract more customers
towards the brand along with gaining effective mode of competitive advantage over their
competitors in the market of United Kingdom. Th key mission and objective of the organization
in their current and future market operation is associated with the system of manufacturing and
producing pure and fresh natural soap product varieties which can be more accessible to
every age groups.

ENTREPRENEURSHIP IN INTERNATIONAL CONTEXT2
Market Analysis
The target market selected for the expansion of the respective organization Little Soap
Company is New Zealand, where it is understandable that the market of New Zealand is
considered to be the better and advanced platform for introducing start up business operation and
shifting the current business functioning to adapt competitive strategies in the future. The current
economy of the nation generally gives more emphasis under the part of conducting export
function associated with traditional goods, forest products, agricultural products and fruit and
vegetables towards different part of nations which are actively involved in innovative business
operations.
The other most beneficial part for expanding the business in New Zealand for the Little
Soap company can be that, the nation is actively associated and is involved in the part of
international business on a complete basis. However, under all aspects it is considered to be a
better opportunity for business sectors to adopt effective competitive strategies in the market to
remain more sustainable in the future.
According to the Little Soap Company which is situated in the market of United
Kingdom, any business related to the market of UK have strong and advanced scope under
the market operations related to New Zealand. UK and New Zealand are considered to be
antipodal only under geographical sense (Barringer 2015). The other major part related to the
market expansion of UK business in New Zealand can be that still under the part of Common
wealth, New Zealand generally shares their legal systems, financial standards and business
etiquette with UK.

ENTREPRENEURSHIP IN INTERNATIONAL CONTEXT3
Local market associated with the respective nation is completely regulated where
this respective factor guarantees stability for the business organization which expand their
operation under the New Zealand market.
The market of New Zealand generally has free trade on an extensive basis where
there is also strong government support in the part of investments. The competitive and
open economy of the nation is also corruption free. Local community of the nation is well
educated, famed and reliable for creativity. In order to remain more sustainability and
competitive advantage in the future New Zealand can be the best option market for little Soap
company to undertake their operation further on a successful manner.
Market Product Segments
Under this respective part, for little soap company as they generally have wide range of
product varieties which are related to soap products, detergents and beauty products. These
products under all terms may have different price varieties based on their quality of luxuries
(Lukianchuk 2015). In this particular condition while expanding the business in the market of
New Zealand, it is important for them to give more emphasis under the area of product
mechanism function which can help them to distribute the risk of selling products associated
with high cost across different mode of target markets.
The core major part of strategy required to be adopted by the respective brand must be in
the part of setting different price varieties for the available product categories to different
market-based segments. The beneficial factor enhanced under this respective part for the brand
Little Soap Company can be that in the new market operation through one segment of product
category of the brand may enhance weak operation another segment can respond in a better way