Developing a Coherent Marketing Mix for Herbal Lip Shades

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Business Marketing

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Table of Contents
Introduction......................................................................................................................................2
Task 1...............................................................................................................................................2
Coherent marketing mix..............................................................................................................2
Name of the product................................................................................................................2
Branding..................................................................................................................................2
Industry....................................................................................................................................3
Rivals of the product................................................................................................................4
Target market...........................................................................................................................4
Unique selling point.................................................................................................................4
Marketing Mix.........................................................................................................................5
Task 2...........................................................................................................................................6
Marketing mix targeted at a defined group of customers............................................................6
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
Marketing can be termed as a blended mixture of the varied range of strategies and tactics that
can be adopted by a business corporation for promoting the products and services so as to
increase the sales and profitability of the entity. The below-presented scenario has been
developed for developing marketing mix for “Herbal lip shades” that is a brand, selling lip
shades which are produced from real fruits and along with that all another herbal ingredient.
Task 1
Coherent marketing mix
Name of the product
"Herbal lip shades" is a brand, selling lip shades which are produced from real fruits and along
with that all another herbal ingredient, this quality is what makes it different from its competitors
in the make-up industry. Herbal Lip Shades provides many different colors and textures in
lipsticks and along with that it also provides lip moisturizers and lip balms too which are purely
herbal and contains natural ingredient along with a touch of scientific technology for a good and
healthy skin experience (Ryan, 2014).
Branding
Branding has been termed as the process or the practices used by the business organization for
establishing the a distinct name and image of the product in the minds of the consumer. There are
varied range of branding strategies that can be adopted by "Herbal lip shades" for developing and
advancing the image of the product. The entity can make use of individual branding and brand
extensions or can also endorse the brands for branding purpose. All the products under this brand
are completely well researched and made according to the need of consumers like long lasting,

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keeps the lips hydrated, unique colors and designs and also easy to apply and all these features
gives it a special advantage over other brands.
Industry
The below presented images are demonstrating the cosmetics industry of New Zealand: