Entrepreneurship, Innovation and Start-up

Running Head: Entrepreneurship, Innovation and Start-up
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Entrepreneurship, Innovation and
Startup
(Student Name)

Entrepreneurship, Innovation and Start-up 1
Table of Contents
Introduction......................................................................................................................................2
Business Goal..................................................................................................................................2
Product and services offering..........................................................................................................3
Market Research and Analysis........................................................................................................3
Marketing Plan.................................................................................................................................3
Financial Plan..................................................................................................................................4
Operating Activities of Café............................................................................................................4
Legal and License Requirement...................................................................................................4
Management Team and Organizational Structure.......................................................................4
Professional Advisors..................................................................................................................5
Security and Insurance Challenges..............................................................................................5
Business Premises........................................................................................................................6
Equipment Required....................................................................................................................6
Process of Production...................................................................................................................6
Critical Risks................................................................................................................................6
Business Model................................................................................................................................8
Detailed Description....................................................................................................................9
Conclusion.....................................................................................................................................12
References......................................................................................................................................14

Entrepreneurship, Innovation and Start-up 2
Appendix........................................................................................................................................16
Profit & Loss Statement.............................................................................................................16
Balance Sheet.............................................................................................................................19

Entrepreneurship, Innovation and Start-up 3
Introduction
SunRise Café is one of the startup coffee as well as bakery houses that are located in The
Junction. The main theme of the café is to boost the confidence of the individuals by providing
delicious food to The Junction individuals. The Junction is the Clubhouse that are placed where
the people with the mental health issues can meet their peers in a structured environment that
provide access to the employment as well as pre-employment activities, improved the housing
access, social ventures, mentoring life, development of life as well as a range of self-directed
activities. They will provide their services through take-away (Burns & Dewhurst, 2016).
Therefore, a café will be open in such place that will provide delicious food to them in an
effective manner as well as business model will be prepared to clear the services that the café
will provide and the manner it will be managed.
Business Goal
The main aim of the café is to provide food to the required individual at minimal cost to
provide them healthy life and food in an effective manner. There are short term and long term
goal of the café that are explained in below points:
Short-Term Goals
 Contact and coordinating with the advertisement consultant for two months to help in
analyzing the needs and requirement of the consumers
 Consumers service goal is the next goal in which the free coupons and discounts will be
offered to the consumers that will able to made them buy the healthy food
 Provide employment to the required people.
Long-Term Goals
 Provide healthy lifestyle to the individuals of The Junctions
 Become chosen as the “ Best New Innovative Coffee” by the native restaurants guide

Entrepreneurship, Innovation and Start-up 4
 Increase rush to the café by minimum thirty percent by the end of the fiscal year
(McKeever, 2016).
Product and services offering
SunRise Café proposed a different variety of products to their consumers such as Coffee
as well as espresso that will belong from the Colombian grown imported coffee beans. The café
would able to cater all the requirements of the consumers as well as each coffee that would make
the product unique as well as would able to see for the smallest details. Other than that the face
will provide pastries, bread products with full of vegies to the consumers that will be served as
small meal for them with healthy food in an effective and efficient manner (Kim, Jang & Adler,
2015). The café will offer gourmet roasted coffees with such varieties such as White Mocha,
brewed coffee, candy bar, carmelicious, mocha, cappuccino, and other beverages as well.
Complementing with the coffee, the café will serve line of smoothie that include wild berry,
mango, lemonade, strawberry, wild berry and so on. Rounding out the simple menu line will be
the pastries that obtained with outside suppliers, freshly made as well as delivered daily. The
primary line will also include cookies, scones, rolls, breads, burgers and son on. These will be
served at minimal cost that would help in providing healthy food to the people of The Junctions
in an effective and efficient manner (Cristo, Saerang & Worang, 2017).
Market Research and Analysis
There are certain sources that were used to prepare the business plan such as Small
business Advisory Network, Australian Bureau, meeting with several business companies’
centers as well as business brokers through brief surveys.
Marketing Plan
The overall goal of the SunRise café is to enhance the number of employment and
provide healthy food to the mental illness people in order to expand the base of clients
participating in as well as moving through the process of program. The management of the café
has been busily making the plans for marketing the various services that will be offered in the
café. The fund collected from the sales of the products will be distributed in the expenditure of
the club. Moreover, the cafe will be reorganized that has enhanced its appearances as well as will

Entrepreneurship, Innovation and Start-up 5
help the efficiency of the operation. The take away servie will be provided for the consumers to
make fast delivery (Le, Wild & Jackels, 2017).
Financial Plan
It has been expected that regularly 15 to 20 consumers will attend the café. The café has
received $250,000 from Sate Government, $27000 from Federal Government as well as $2000 in
the form of private donation. Such funds will be used to purchase coffee equipment which is
expected to be costing of $6500, and fixed amount will be occurred on wages which is $39000.
Other expenses include consumable $40000 and other foods $20000 that is considered as the
compulsory expenses that will be done by the café while running the business.
Operating Activities of Café
Legal and License Requirement
 Business name and Legal Structure
The SunRise is the Non-for –profit café that will be opened for the purpose of social service
rather than earning. It will be registered under. Therefore, the registration will be done
accordingly.
 Operating laws and License
The café is required to taken permission form the local authority to open their NPO in
that club and need to take permission from the director of The Junction Club to use their space
for delivering services. The cafe is also required to register their business under Workplace
Health and Safety Act, 2011 (Cth) in which they need to ensure that they will make the
environment healthy for the employees as well as for the consumers.
Management Team and Organizational Structure
In the café, Mr. Ronald will be the CEO of the café and Mr. Dale is the chief Operating officers
as well as one of the Chief Technology Officers.