Skills and Approaches for Value Creation in Entrepreneurship

ENTREPRENEURSHIP –
“The Table Restaurant”

TABLE OF CONTENTS
 INTRODUCTION
 Skills and Approaches entrepreneurs bring to the process of value creation
 Factors encouraging and inhibiting the move to entrepreneurship
 Developing and appraising the personal potential as entrepreneurs
 CONCLUSION
 REFERENCES

INTRODUCTION
Entrepreneurship refers to the process of designing, launching and
running a new business. The people involved in the business are known as
entrepreneurs. The below presentation is going to evaluate the personal and
professional skills needed in order to develop a professional career or to succeed
as entrepreneur in Small and Medium sized enterprises (SMEs). This report will
present a business proposal within the fast food industry. The report is going to
understand the important skills and approaches which are used by entrepreneurs
in to order bringing the process of value creation within a new business.

BUSINESS PROPOSAL
 Fast food industry is one of the fastest growing sector in the global business market.
The Table restaurant will be affordable fast food provider which will offer tasty,
hygienic and low price food items to the customers.
 Objectives of the business
1. To make “The Table” a destination spot for fast food lovers
2. To establish a presence of successful local fast food outlet.

PRODUCTS AND SERVICES
 Nachos.
 Patty Melt.
 Coffee
 Butterbeer Frappuccino.
 Grilled Cheese.
 Veggie Whopper.
 Fatty Melt.
 Burger
 French Fries
 Pizzas

KEYS TO SUCCESS
 Create a innovative, unique, entertaining menu that will differentiate us from the rest of
the competition.
 Control costs at all times, in each and every area & implement a traditional approach to
growth policy.
 Sell the products that are of the highest quality, as well as keeping the customers happy
with all of our product categories at low prices.

Strategy and implementation
 Competitive edge
1. Friendly and enthusiastic staff
2. Innovative packaging
3. Utilization of fresh items unlike the frozen one’s used by competitors.
 Pricing strategy
1. Generic pricing considering the average money people spending on snacks in Uk
 Brand challenges
1. Unique logo
2. Distinct name – “The Table”

SKILLS AND APPROACHES
ENTREPRENEURS BRING TO THE
PROCESS OF VALUE CREATION
 Value creation is one of the most important aspect of
entrepreneurship. In order to create value for a fast food restaurant it is
essential make use of a variety of skills and approaches. These skills and
approaches are necessary to reach new growth and ensure that appropriate
growth and development is taking place while the restaurant that is being
established (Kirzner, 2015).