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Entrepreneurship
[Type the document subtitle]
10/9/2019
student name

Entrepreneurship 1
Executive Summary
The purpose of the report is to provide new business idea that could be effectively successful in
the market, for which business model will be structured considering one of the tool that this
business model canvas. The new business idea that has been considered in the report is healthy
and organic fast food Service Company. The names of the company is healthy bite, which will be
providing food service through off-line and online mode, where the major objective is to increase
brand awareness and importance of shifting from fast food to healthy food items for Australian
population.
The industry is very competitive, as there are various global food chains who has built brand
recognition and brand loyalty among the Australian population like Burger King, McDonald’s,
and taco bell. Fast food market in Australia is quite expanded however the organic food within
this industry is not so saturated and the company may have the scope to expand.
Projected revenues or sales figures are estimated to be $50,000 for initial year which will
increase to 75,000 and 90,000 in preceding years. The startup cost and capital cost is estimated to
be 75,400 as startup cost and 70,000 for capital cost to be invested in usually in order to
implement the business plan.

Entrepreneurship 2
Contents
Executive Summary.........................................................................................................................1
Introduction......................................................................................................................................3
Business Model Canvas...................................................................................................................3
Customer Segments.....................................................................................................................4
Value Proposition........................................................................................................................5
Customer Relationships...............................................................................................................5
Channels......................................................................................................................................5
Key Activities..............................................................................................................................5
Key Resources.............................................................................................................................5
Key Partners.................................................................................................................................6
Revenue Structure........................................................................................................................6
Cost Structure..............................................................................................................................6
Market..............................................................................................................................................6
Operations and Technology.............................................................................................................9
Human Resources..........................................................................................................................10
Finance...........................................................................................................................................11
Conclusion.....................................................................................................................................13
References......................................................................................................................................14
Appendix........................................................................................................................................17
Appendix 1.................................................................................................................................17
Appendix 2.................................................................................................................................20

Entrepreneurship 3
Introduction
Initiating a business venture requires various decisions to be made an analysis to be done in order
to assess if the new business idea is relevant and validate as per the environmental suitability.
The purpose of the report is to provide new business idea that could be effectively successful in
the market, for which business model will be structured considering one of the tool that this
business model canvas. Other than this the business plan will include planning pertaining to
operations and technology, financial planning, human resource and market analysis (Balmer &
Abratt, 2016).
The new business idea that has been considered in the report is healthy and organic fast food
Service Company. The name of brand is healthy bite, which will be providing food service
through off-line and online mode, where the major objective is to increase brand awareness and
importance of shifting from fast food to healthy food items for Australian population. One of the
key problems identified in Australian population is increasing obesity rate and increased fast
food options within the food industry, which reflect healthy food items as turn off the
opportunity for the company to introduce to the food industry of Australia (Calboli, 2015). Thus,
through interesting in healthy food options considering digitalization and technology as one of
the factor, the business model will be prepared accordingly in the report further.

Entrepreneurship 4
Business Model Canvas
Key partners
Organic raw
food suppliers
Delivery riders
Popular wallets
Digital partners
Key activities
Restaurant
interior
Standard recipes
Networking
Customer
support
Technology
updating
Sales promotion
activities
Innovative
designing
Value
propositions
Best quality food
100 percent
organic
Customer
satisfaction
Increased safety
Innovative food
options
Customer
relationships
Customer
database
Email marketing
Customer
engagement
Customer
feedback
Pre order option
Customer
segments
Sports persons
High income
group
Health conscious
population
Key resources
Human resource
Supply chain
Delivery system
Channels
Multichannel
distribution
Brick and mortar
Mobile
application
Website
Cost structure
Cost in restaurant designing
Revenue streams
Return on investment

Entrepreneurship 5
Cost in technology and
digitalization
Increase in sales
Increased goodwill
Customer Segments
The customer segments that are targeted by the company include Sports persons, High income
group, and Health conscious population. The reason being these customers are found to having
more concerned about the health and nutrition they are consuming. Thus this include sports
person, who are consuming what is best for their physical health, this may include for the
company to target this customer segment (Kaplan, 2015).
Value Proposition
Value proposition would include the day the business will create value for the customers. This
include using hundred percent organic products, by providing or offering best quality food to the
customers, increase safety that is concentrating towards health and safety while offering food,
innovative food option that is offering various range of food, and through increasing customer
satisfaction (Kumar et al., 2018).
Customer Relationships
This includes the ways to build customer relation, for which the key strategy would be to include
customer database, email marketing, customer engagement, customer feedback, and pre order
option (Sharma & Gautam, 2017).
Channels
Considering the channel through which the customers will be approached by the company
through this marketing plan will be Brick and mortar that this traditional approach of offering
through restaurant, mobile application and websites are the online channel option for healthy bite
through which they will be taking orders from the customer and delivering the food products at
their doorstep. Lastly, multi-channel distribution which would include ordering through online
mode how they were picking up the food products from the takeaway located along with the
restaurant (Chari & Feng, 2018).