Entrepreneurship and Organic Cosmetics: Feasibility Study and Market Opportunities

This presentation discusses the feasibility of launching an organic cosmetic business in the UK market. It includes a SWOT analysis, STP analysis, budget and financial feasibility, and potential market opportunities. The presentation also covers the description of products offered, competitors evaluation, and marketing mix. The presentation concludes with a vision for the organization and references.

ENTERPRISE AND
ENTREPRENEURSHIP

TABLE OF CONTENTS
 INTRODUCTION
 MOTIVATION FOR SELECTION OF BUSINESS
 PROCESS OF CONDUCTING
 FEASIBILITY STUDIES CONDUCTED
 DETAILS OF THE PRPODUCTS
 POTENTIAL MARKET OPPORTUNITIES
 ATTRACTIVENESS OF THE INDUSTRY
 CONCLUSION
 REFERENCES

MOTIVATION FOR SELECTION OF
BUSINESS
 In the current era, growth and development of UK sector is pacing rapidly. From the evaluation
it can be identified that in the earlier period there is declination in the usage of cosmetic
products due to higher involvement of chemicals.
 Launching organic based skin and hair care products can permit to boost the growth of industry
via ensuring the safety concern of customers.
 There is higher trend of using organic products for having healthy and safe outcomes. Post
COVID has forced people to gain ability to boost such factors that can positively impact their
body.
 Offering such chemical products can allow TBCS to coordinate with the prevailing trends in
market.
 This involves body care, sustainability, organic & nature skincare items, customization, etc.
 All this can permit the specified organization to attract & retain customers for longer duration
via achieving objectives of higher profitability & sustainability.

PROCESS OF CONDUCTING
 The organic personal care and cosmetic products market
has grown in the forthcoming years.
 The Best Cosmetic Shop as a business has a very great
future due to the influence of easy available wide range of
organic cosmetics product all made up of organic materials.
 Yes, I Did conduct research according to which the
negative impacts of the pandemic has affected the general
cosmetic products.
 This was the reason why the customers have developed a
more rise in health consciousness.

FEASIBILITY STUDIES CONDUCTED
 Best Cosmetic shop with the organic cosmetic products has the potential to be very
effective in the market.
 This is due to the health benefits which this product will have on the skin in
comparison to the usual cosmetics which have been found to create all sorts of
chemical side effects on the users.
 STP analysis will help in identifying the suitable customer profile for these products.
Segmentation :
 As per the segmentation it will be focusing on the psychological segmentation which
will help the business bring growth in its operations.

BUDGET &FINANCIAL FEASIBILITY
Particulars £Amount
Sales 80000
Manufacturing 10000
Retail expenses 5000
Online retailing 3000
Operational expenses 5000
Advertisement expenses 4000
Sales Promotions 6000
Miscellaneous Expenses 2000
Total 35000
Profit 45000

DESCRIPTION OF PRODUCTS OFFERED
 There are different kinds of the products which are offered by
the company for achieving the objectives of higher profitability
& stability in the cosmetic sector.
 The type of products are given by firm to targeted audience
basically involves skin and hair care.
 The skin care products that will be offered by organization in the
market involves face cream, cleansers, moisturizers and sun
screams.
 In addition to this, hair products are basically offered by the of
organization comprises shampoo, conditioner and mask.

POTENTIAL MARKET OPPORTUNITIES
Strengths
There are different kinds of the strengths
which are possessed by the business that
comprises positioning, sustainability, focus on
problems, good expertise, financial resources
and technological application.
Weaknesses
There are few lacking areas which hamper the
functioning of The Best Cosmetic Shop that
includes ineffective forecasting of demand and
low productive marketing strategy.
Opportunities
The Best Cosmetic Shop can receive number
of opportunities such as having emergence of
digital platform and partnership can aid in
increasing revenue.
Threats
TBCS can face the higher level of competition
from the global companies.
SWOT analysis

CONTINUED
Political factors Economic factors Social Factors
Technological Factors Legal factors Environmental Factors
PESTLE ANALYSIS

CONTINUED
The Best Cosmetic Shop The Body Shop
Pricing
strategy
• Penetration pricing
strategy
• Competitive pricing strategy
Market area • Domestic • International
USP • Wide variety of organic
cosmetics & product
range
• Having ability to gain greater
market share via good
marketing approach
COMPETITORS EVALUATION & USP

CONTINUED
Products Price
Place Promotion
MARKETING MIX

ATTRACTIVENESS OF THE
INDUSTRY
Competition in the
industry Potential of new entrants Power of suppliers
Power of customers Threats of substitute
products

VISION FOR THE ORGANIZATION
 To gain leading position in sector via declining cost with offering improved quality
with offering competitive edge to targeted audience.
 With in the 5 years firm has planned to cover grater market hare in the domestic
platform via offering goods to international clients through digital platform.
Monitoring and controlling
 For this purpose variance analysis and bench marking can be used to identify
the lacking areas for resulting into deviation performance that improvement action can
be applied.

CONCLUSION
 From the above report it can be concluded that entrepreneurship is related with starting
new business so that higher profitability can be gained.
 It has involved industry analysis which indicates firm can get growth & development.
 The current study has comprised process feasibility study & description of products.
 It has involved potential market opportunities such as SWOT, PESTLE and
competitors evaluation.
 This has comprised porters five forces that indicate s hood attractiveness & intensity
of sector.

REFERENCES
Books and Journals
 Amberg, N. and Fogarassy, C., 2019. Green consumer behavior in the cosmetics market. Resources. 8(3). p.137.
 Bom, S., and et.al., 2019. A step forward on sustainability in the cosmetics industry: A review. Journal of Cleaner Production. 225. pp.270-290.
 Ding, R., and et.al., 2019. Assessing the environmental occurrence and risk of nano-silver in Hunan, China using probabilistic material flow modeling. Science of the Total
Environment. 658. pp.1249-1255.
 Jan, A. D. A. and Victor, S., 2019. Measuring the Effectiveness of Segmentation, Targeting and Positioning Strategy of L’oreal Products in Kingdom of Saudi Arabia. IJO-
International Journal of Business Management (ISSN 2811-2504). 2(09). pp.68-79.
 Kaliyadan, F., Al Dhafiri, M. and Aatif, M., 2021. Attitudes toward organic cosmetics: A cross‐sectional population‐based survey from the Middle East. Journal of
Cosmetic Dermatology. 20(8). pp.2552-2555.
 Lin, Y.,and et.al., 2018. An exploratory study of consumer attitudes toward green cosmetics in the UK market. Administrative Sciences. 8(4). p.71.
 Pop, R.A., Săplăcan, Z. and Alt, M.A., 2020. Social media goes green—The impact of social media on green cosmetics purchase motivation and
intention. Information. 11(9). p.447.
 Sadiq, M., Adil, M. and Paul, J., 2021. An innovation resistance theory perspective on purchase of eco-friendly cosmetics. Journal of Retailing and Consumer
Services. 59. p.102369.
 Šniepienė, G. and Jankauskienė, R., 2021. Organic personal care cosmetics: behavior of choice and consumption. Proceedings of CBU in Medicine and Pharmacy. 2.
pp.158-168.
 Zhong, Z.,and et.al.,2019. Microwave-assisted dispersive liquid-liquid microextraction coupling to solidification of floating organic droplet for colorants analysis in
selected cosmetics by liquid chromatography. Talanta. 194. pp.46-54.
Online
 Porter's Five Forces. 2022. [Online]. Available through: <https://www.mindtools.com/pages/article/newTMC_08.htm>